British seafood is known globally for its taste, quality, and rich heritage, and Vietnamese consumers will now have access to premium seafood products in their preferred live form sourced from the UK’s vibrant and vast coastline, including popular varieties such as lobster and brown crab.
These additions will enrich culinary options for Vietnamese consumers, who eat approximately 37kg of seafood per person each year, allowing them to experience the distinctive flavours and exceptional quality that have made British seafood renowned worldwide.
British seafood exports to Vietnam have already shown strong growth, with fresh, frozen, and processed products seeing a 40 per cent increase in the first nine months of 2024 compared to 2023.
In line with the government’s priority of delivering economic growth and putting more money into working people’s pockets, this breakthrough creates new export opportunities that coastal communities across the length and breadth of the UK have pushed for in recent years. Unlocking the Vietnamese live seafood market will boost local economies and support jobs across Britain’s shorelines, contributing to nationwide economic growth.
Minister for Food and Rural Affairs Daniel Zeichner said, "This is a tremendous win for our seafood industry. By securing access to Vietnam’s thriving live seafood market, we’re opening new opportunities for British businesses while supporting jobs across the UK. Our high-quality seafood is increasingly sought after worldwide, and this agreement demonstrates our commitment to get British exports moving by helping producers reach valuable international markets."
Minister for Exports Gareth Thomas said, "This is a welcome and significant milestone, opening up a new and lucrative market to live seafood exporters across the UK. We know that when businesses export, the whole economy benefits. That is why this government will continue to support businesses by removing trade barriers and enable them to take advantage of export opportunities to grow the economy at home."
Access to the Vietnamese market is estimated to generate around £20 million ($25.8 million) for the UK seafood industry over the next five years, according to the Shellfish Association of Great Britain (SAGB).
David Jarrad, CEO of SAGB, said, "We have been delighted to engage with government officials in the UK and Vietnam and help achieve this export agreement. The opening of another market for our sector is great news for the industry and demonstrates the strong worldwide demand for the UK's quality live shellfish."
Vietnamese importers are willing to pay competitive prices for British seafood varieties that have less demand in the UK and European markets, providing an important alternative revenue stream for dozens of seafood traders.
Source: Vietnam Investment Review
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(seafood.vasep.com.vn) Congalsa has acquired the entire charter capital of Lenger Seafood Vietnam, giving it full ownership of the business and its Nam Dinh processing facility.
(seafood.vasep.com.vn) Ninh Binh Province is entering a peak period of action against illegal, unreported and unregulated (IUU) fishing, focusing on thoroughly addressing violations, closely monitoring fishing vessels at ports and preventing vessels from violating regulations and operating illegally in foreign waters ahead of the European Commission’s (EC) upcoming inspection in 2026.
(vasep.com.vn) The application of biotechnology in seed production is increasingly viewed as a strategic imperative to upgrade pangasius fingerling quality, optimize farming efficiency and anchor sustainable industry development.
(vasep.com.vn) On September 15, 2026, in Can Tho, VASEP and ASC jointly organized a training course titled “New ASC standards: updates and practical implementation guidance for farms, businesses and aquafeed mills”. Beyond briefing stakeholders on updated ASC requirements for aquaculture facilities and feed production, the workshop dedicated substantial floor time to directly addressing on-the-ground compliance bottlenecks encountered by Vietnamese enterprises.
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