British seafood is known globally for its taste, quality, and rich heritage, and Vietnamese consumers will now have access to premium seafood products in their preferred live form sourced from the UK’s vibrant and vast coastline, including popular varieties such as lobster and brown crab.
These additions will enrich culinary options for Vietnamese consumers, who eat approximately 37kg of seafood per person each year, allowing them to experience the distinctive flavours and exceptional quality that have made British seafood renowned worldwide.
British seafood exports to Vietnam have already shown strong growth, with fresh, frozen, and processed products seeing a 40 per cent increase in the first nine months of 2024 compared to 2023.
In line with the government’s priority of delivering economic growth and putting more money into working people’s pockets, this breakthrough creates new export opportunities that coastal communities across the length and breadth of the UK have pushed for in recent years. Unlocking the Vietnamese live seafood market will boost local economies and support jobs across Britain’s shorelines, contributing to nationwide economic growth.
Minister for Food and Rural Affairs Daniel Zeichner said, "This is a tremendous win for our seafood industry. By securing access to Vietnam’s thriving live seafood market, we’re opening new opportunities for British businesses while supporting jobs across the UK. Our high-quality seafood is increasingly sought after worldwide, and this agreement demonstrates our commitment to get British exports moving by helping producers reach valuable international markets."
Minister for Exports Gareth Thomas said, "This is a welcome and significant milestone, opening up a new and lucrative market to live seafood exporters across the UK. We know that when businesses export, the whole economy benefits. That is why this government will continue to support businesses by removing trade barriers and enable them to take advantage of export opportunities to grow the economy at home."
Access to the Vietnamese market is estimated to generate around £20 million ($25.8 million) for the UK seafood industry over the next five years, according to the Shellfish Association of Great Britain (SAGB).
David Jarrad, CEO of SAGB, said, "We have been delighted to engage with government officials in the UK and Vietnam and help achieve this export agreement. The opening of another market for our sector is great news for the industry and demonstrates the strong worldwide demand for the UK's quality live shellfish."
Vietnamese importers are willing to pay competitive prices for British seafood varieties that have less demand in the UK and European markets, providing an important alternative revenue stream for dozens of seafood traders.
Source: Vietnam Investment Review
(seafood.vasep.com.vn) In March 2026, Vietnam’s tilapia exports recorded strong growth, reaching USD 15 million, up 109% compared to the same period in 2025. Cumulatively, in the first three months of 2026, export value reached USD 38 million, an increase of 174% year-on-year. This result highlights the sector’s robust expansion and reflects rapid growth across multiple markets.
(seafood.vasep.com.vn) In March 2026, Vietnam’s pangasius export value reached USD 182 million, up 1% compared to the same period in 2025. Cumulatively, exports in the first three months of 2026 totaled USD 514 million, an increase of 17% year-on-year, indicating that the growth momentum is being maintained despite signs of slowdown in some markets during March.
(seafood.vasep.com.vn) During peak heat periods, farmers raising pangasius, tilapia, and other freshwater fish in Dong Thap are implementing various technical measures to reduce risks and maintain stable production.
(seafood.vasep.com.vn) Japan continues to be one of Vietnam’s most important and stable shrimp markets. In recent years, shrimp exports to this market have fluctuated in line with Japan’s broader economic and consumption cycles, yet Japan remains a major, high-value destination with stringent standards.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain increased by 13% compared to 2024. This growth trend has continued into the first two months of 2026. According to Vietnam Customs statistics, export turnover to this market reached nearly USD 3 million in January–February 2026, up 101% year-on-year and significantly higher than the same period in 2024. This development indicates that Spain is once again becoming a notable destination for Vietnamese tuna amid strong demand for tuna raw materials and products in Europe.
(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
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