The canned tuna market is expected to boom after the Asean Economic Community takes effect in 2015, as Asean consumers will welcome greater alternatives, said managing director of T Holdings, a unit of Thai Union Frozen Products, Wichai Lamsangchan.
In a Bangkok Post article, he said the firm will launch big marketing campaigns this year to stimulate local and regional consumption.
Thailand's canned fish market is worth THB 6.3 billion (€157.6 million/$200.4 million), with around THB 600 million (€15 million/$19.1 million) to THB 700 million (€17.5 million/$22.3 million) contributed by canned tuna. T Holding’s Sealect brand is the market leader in this segment with a 45 percent share, according to the company.
It believes overall sales this year will top THB 1 billion (€25 million/$31.8 million), with Sealect capturing half the market value as the company embarks on more aggressive marketing plans, which include THB 200 million (€5 million/$6.4 million) for rebranding. It plans to double its sales to THB 4 billion (€100.1 million/$127.2 million) within five years.
The company also exports canned tuna to Indonesia and has ambitious plans for regional leadership, said Lamsangchan. It has started marketing campaigns in Indochina countries like Vietnam and Cambodia last year and plans to launch a new recipe in Asean, Wichai added.
Sealect tuna will have a different logo and packaging to create a premium look. It re-launched the new look early this month, with TV commercials slated for the end of the month, followed by cooking shows and a roadshow.
T Holding will also relaunch its canned sardines and Fisho fish snacks. It aims to lead the fish-snack market in five years from being among the top three today.
Sales of T Holding were THB 2 billion (€50 million/$63.6 million) last year, and it is expected to expand by 15 to 20 percent this year. Some 60 percent was from the Sealect brand, 30 percent from Fisho, and the rest from pet food.
(seafood.vasep.com.vn) The year 2025 marks the 30th anniversary of the normalization of diplomatic relations between Vietnam and the United States (1995–2025). In parallel with the nation's progress in international economic integration, bilateral seafood trade has followed a remarkably impressive growth trajectory, expanding from an initial scale of just tens of millions of US dollars to nearly $2 billion annually. This growth has positioned the United States as Vietnam’s largest seafood export market for many consecutive years.
(seafood.vasep.com.vn) On December 12, 2025, the Vietnam Association of Seafood Processing and Export (VASEP) issued document 231/CV-VASEP regarding strengthening measures to combat IUU fishing and working with the Government to lift the EC's IUU yellow card warning.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
(seafood.vasep.com.vn) Vietnam’s seafood exports in the first 10 months of 2025 recorded significant progress, reaching more than USD 9.5 billion, up 15% year-on-year. This result reflects the sector’s persistent efforts amid a highly volatile market, especially policy shocks from the US Although signs of slowdown emerged in the third quarter due to countervailing taxes, key product groups still maintained strong momentum and created a foundation for full-year exports to reach USD 11 billion.
(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
(seafood.vasep.com.vn) At the conference on “Linking the Production and Consumption Chain of Ca Mau Crab 2025,” Vice Chairman of the Ca Mau Provincial People’s Committee Lê Văn Sử posed a central question: how to shift the province’s crab exports toward official trade channels, instead of relying heavily on small-scale border trade with China as currently practiced.
(seafood.vasep.com.vn) The whitefish market in Japan is showing a clear divergence among supplying countries, in which Vietnam continues to affirm its role as a stable and high-potential exporter. Vietnam currently ranks third after the US and Russia in whitefish export value to Japan. Thanks to tariff incentives and the ability to meet Japan’s strict standards, Vietnamese pangasius continues to record a stable and positive growth trend.
(seafood.vasep.com.vn) The People's Committee of Ca Mau Province has just issued a plan to expand the super-intensive, low-water-exchange, biosecure white-leg shrimp farming model (RAS-IMTA) for whiteleg shrimp farming to a scale of 1,500 hectares, aiming to develop high-tech, sustainable and environmentally friendly shrimp farming.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company (HNX: SGC) plans to issue over 7.1 million shares to raise nearly 465 Billion VND for Hoan Ngoc M&A Deal.
(seafood.vasep.com.vn) According to Rabobank, global tilapia production is forecast to exceed 7 million tons in 2025, driven by a strong recovery in major producing countries including China, Indonesia, Egypt, Bangladesh and Vietnam. Among them, Vietnam is emerging as a potential tilapia supplier in the global supply chain, capitalizing on market fluctuations to expand production and exports.
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