Reviewing the SUPA project, developing the image of VN pangasius in the EU

News 10:03 31/01/2017
(seafood.vasep.com.vn) After 4 years of implementation, ‘Sustainable Pangasius Supply Chain in Vietnam' (SUPA) project funded by the European Union (EU), chaired by Vietnam Cleaner Production Centre (VNCPC), jointly conducted with WWF-Vietnam, WWF-Austria and VASEP has obtained positive and specific results. Each pangasius company, which participated in deploying the support packages of the project, has saved VND2-5 billion and reduced 28.5% of water consumption, cut down 28% of wastewater into the environment, 18.6% of electricity consumption and reduced 2,000 MT of GHG discharged into the environment per year.

On 17th Jan 2017, SUPA Project Management Unit has organized the workshop "Review and evaluate the results of the project" in Can Tho province in order to assess, announce the results of the project as well as listen to the stakeholders in the supply chain.

According to VNCPC, this project has researched and transferred technology to 9 regions specializing in nursing and 9 regions focusing on farming; trained, transferred technology to more than 200 farmers in An Giang, Dong Thap, Can Tho provinces; and applied the research results for 259 farmers in 3 provinces of Dong Thap, Vinh Long and An Giang.

To help pangasius processing enterprises optimize their production processes, save energy and water, reduce production costs, be creative in product innovation, improve corporate image, the project also deployed support packages to pangasius processing businesses through two programs, including Resource Efficient and Cleaner Production (RECP) and Sustainable Product Innovation (SPI). After 48 months of implementation, 53 pangasius businesses have been trained and evaluated with RECP and 7 have got RECP certified.

As a part of the SUPA project, WWF-Austria initiated and developed new ideas to promote pangasius products in the EU with 3 ideas as followed:

(1) Improve packaging and delivery information on product packaging;

(2) Develop new product groups and new customers;

(3) Promoting and building the image of the products.

According to a survey by WWF-Austria, there were 86% of participants recognized pangasius products, 80% of those knew Alaska pollock products (whitefish products – competitors of Vietnam’s pangasius) and only 20% of them knew tilapia. About 50% of consumers love the taste of pangasius and over 30% of consumers prioritized its prices, 25% of consumers want to try pangasius.

However, Vietnam’s pangasius products in Europe still face many challenges, such as image smearing, competing with other whitefish products. Through the Fish Forward project in 11 European countries, WWF-Austria will continue to build positive stories about pangasius and promote them together with the global WWF network.

After the seminar, representatives of 4 parties involving in the SUPA project and Hanoi University of Science and Technology, Can Tho University also conducted a ribbon-cutting ceremony of the sample farms.

Written by Ta Ha

Compiled by Dieu Thuy

TIN MỚI CẬP NHẬT

Vietnamese clams face the challenge of maintaining their position in major markets

 |  09:05 26/05/2026

(seafood.vasep.com.vn) After a fairly strong upward trend in 2025, Vietnam’s clam exports entered 2026 with a mixed picture: strong growth at the beginning of the year, followed by a slowdown from March onward. According to Vietnam Customs data, Vietnam’s clam export turnover in the first four months of 2026 reached more than USD 38 million, up 2% compared to the same period in 2025.

Pangasius “goes offshore”: technology and market challenges

 |  09:05 24/05/2026

(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.

Tilapia exports in April 2026 surge, Brazil accounts for more than half of total turnover

 |  08:26 23/05/2026

(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.

Shrimp farming shifts toward proactive disease prevention and system management

 |  08:54 20/05/2026

(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.

Vietnamese tilapia faces mounting challenges in seed supply, capital, and export markets

 |  08:37 17/05/2026

(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.

ASEAN: A promising market for Vietnamese pangasius exports

 |  08:18 15/05/2026

(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.

Vietnam’s swimming crab fisheries recognized as comparable under the US MMPA

 |  10:51 13/05/2026

(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.

Vietnamese tuna regains growth momentum in

 |  08:44 12/05/2026

(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.

Israel increases imports of Vietnamese tuna: what opportunities for businesses in 2026?

 |  09:04 08/05/2026

(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.

U.S. whitefish market in early 2026: slowing demand, rising competition, and new pressure on pangasius

 |  08:48 06/05/2026

(seafood.vasep.com.vn) Entering 2026, the U.S. whitefish market has shown complex developments as global cod supply continues to tighten, while the U.S. trade environment becomes less stable. In this context, the U.S. market has had to become more flexible in sourcing alternative whitefish. However, relying heavily on Alaska pollock is not a long-term solution, as it is a strictly managed fishery with quotas and sustainability regulations, limiting any rapid increase in output to offset cod shortages.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC