The China Fisheries & Seafood Expo has surpassed the North America Seafood Expo to become the second-largest professional seafood trade fair in the world, after the Global Seafood Expo in Barcelona, Spain. In 2024, the fair attracted 1,602 exhibitors (down 4.6% compared to 2023) from 51 countries (compared to 53 countries in 2023). Over three days, the event welcomed 42,000 professional visitors from 136 countries (up from 40,127 visitors from 120 countries in 2023).
The Expo serves as a global platform for seafood exporters to connect, showcase products, and strengthen their brands to both Chinese and international buyers, thereby expanding their presence in the Chinese market.
China is among Vietnam’s top seafood export markets. In 2024, Vietnam’s total seafood export value made an impressive recovery, reaching USD 10 billion. Particularly, China (including Hong Kong) surpassed the United States to become Vietnam’s largest seafood import market, with exports worth USD 1.9 billion, accounting for nearly 19% of the country’s total seafood export value. Many products recorded strong growth, such as shrimp exports, which reached USD 843 million, up 39% year-on-year.
China’s seafood consumption demand remains high and continues to grow thanks to its large population, rapid urbanization, and increasing preference for high-quality products. However, the market also poses challenges due to frequent changes in import regulations. Therefore, regularly updating export requirements, studying consumer segments, and improving product design, packaging, and labeling are essential.
Participation in the China Fisheries & Seafood Expo is an effective opportunity for Vietnamese exporters to update market information, meet potential buyers, and promote products. For this year’s Expo, the Vietnam Association of Seafood Exporters and Producers (VASEP) registered 144 m² for the Vietnam Pavilion under the National Trade Promotion Program, offering a platform for enterprises to display and promote their products. The pavilion area was reduced by 20% compared to 2024 due to global market uncertainties caused by U.S. tariffs, which have affected the overall sentiment in the seafood industry.
A total of 15 Vietnamese exporters joined VASEP at the Vietnam Pavilion, including 7 pangasius exporters, 2 tuna exporters, 2 shrimp companies, and 4 processors/exporters of other seafood products.
After being suspended in 2019, Vietnam’s participation in the China Fisheries & Seafood Expo was re-approved under the National Trade Promotion Program for 2024–2025, marking strong government support for the seafood industry amid difficulties in several traditional export markets since 2023.
Thanks to the state budget support, this year the Vietnam Pavilion secured a prime location—Booth B7-0707, along the main aisle—among other national pavilions from major seafood suppliers such as Ireland, Peru, Ecuador, Chile, South Korea, and Russia.
VASEP used the slogan “Vietnam – a sustainable destination for seafood”, affirming the industry’s commitment to sustainable production, processing, and export in line with both domestic and international market requirements, amid the global trend toward a green and responsible economy.
The exhibition was honored to welcome Mr. Nong Duc Lai, Vietnam Trade Counselor in Beijing, who shared valuable market insights and exchanged information with the VASEP business delegation.
Some photos from the exhibition:
(seafood.vasep.com.vn) While Vietnam’s shrimp exports to many major markets continued to post positive growth in the first months of 2026, exports to the United States declined, highlighting growing competitive pressures and trade barriers facing the Vietnamese shrimp industry.
(seafood.vasep.com.vn) Egypt is emerging as one of the most promising destinations for Vietnamese tuna exports in 2026. During the first four months of the year, export turnover to this market exceeded USD 7.3 million, marking a sharp increase compared to the same period over the previous two years. As Egypt’s tuna imports continue to recover and demand for canned tuna remains strong, the market is becoming increasingly attractive for Vietnamese tuna processors and exporters.
(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s pangasius exports to CPTPP member countries reached nearly USD 128 million, accounting for 18% of the country’s total pangasius export value and increasing by 21% compared to the same period in 2025. Demand patterns varied significantly across the bloc: Mexico primarily imported fresh and frozen pangasius products, while Japan and Canada recorded substantial shares of processed products. Australia remained focused on frozen fillets but continued to maintain a portion of processed imports.
(seafood.vasep.com.vn) Despite the slow recovery of the U.S. market and continued trade-related challenges facing Vietnam’s shrimp industry, Minh Phu Seafood Corporation (MPC) has set ambitious targets for 2026. The company aims to produce 68,800 metric tons of finished shrimp products, generate consolidated revenue of VND 19.9 trillion, and achieve VND 1.059 trillion in pre-tax profit. If achieved, these figures would represent the highest revenue and profit levels in the company’s history.
(seafood.vasep.com.vn) HungHau Foods Joint Stock Company (HungHau Foods) has been honored at the 33rd Asia-Pacific Economic Forum, receiving two prestigious awards: “Top 10 Outstanding Asia-Pacific Enterprises 2026” and “Top 10 Outstanding Entrepreneurs” awarded to HungHau Foods CEO, Ms. Nguyen Yen.
(seafood.vasep.com.vn) After a period of sluggish imports in 2025, the Chinese market has returned with strong shrimp purchasing momentum in the first months of 2026. However, alongside rising demand comes an increasingly stringent import control system, covering quarantine requirements, food safety standards, registration procedures, and traceability. This makes China a market that offers both significant opportunities and growing risks for Vietnamese shrimp exporters.
(seafood.vasep.com.vn) Recently, in Long Xuyen City, An Giang Province, the Institute of Policy and Strategy for Agriculture and Rural Development (IPSARD) and the University of Economics Ho Chi Minh City (UEH) organized a workshop to announce the results of the project “Food Loss Assessment in the Pangasius Value Chain in the Mekong River Region.” The project aims to provide scientific evidence to support the sustainable development of Vietnam’s pangasius industry.
(seafood.vasep.com.vn) Shrimp prices in Vietnam’s Mekong Delta have recovered since early May, helping to improve farmers’ confidence and accelerate stocking activities for the 2026 farming season. However, farmers remain cautious due to rising input costs, unfavorable weather conditions, and disease risks.
(seafood.vasep.com.vn) On May 27, the Vietnam Trade Office in India, in collaboration with trade promotion agencies, industry associations, and businesses from both countries, organized the online seminar “Vietnam–India Seafood Trade Forum and Supply-Demand Connectivity 2026.” The event aimed to promote trade cooperation, investment, and seafood supply chain connectivity between Vietnam and India amid the ongoing restructuring of global markets.
(seafood.vasep.com.vn) In recent years, Ninh Binh Province has intensified the application of science and technology in aquaculture in order to improve productivity, product quality, and economic efficiency.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn