The China Fisheries & Seafood Expo has surpassed the North America Seafood Expo to become the second-largest professional seafood trade fair in the world, after the Global Seafood Expo in Barcelona, Spain. In 2024, the fair attracted 1,602 exhibitors (down 4.6% compared to 2023) from 51 countries (compared to 53 countries in 2023). Over three days, the event welcomed 42,000 professional visitors from 136 countries (up from 40,127 visitors from 120 countries in 2023).
The Expo serves as a global platform for seafood exporters to connect, showcase products, and strengthen their brands to both Chinese and international buyers, thereby expanding their presence in the Chinese market.
China is among Vietnam’s top seafood export markets. In 2024, Vietnam’s total seafood export value made an impressive recovery, reaching USD 10 billion. Particularly, China (including Hong Kong) surpassed the United States to become Vietnam’s largest seafood import market, with exports worth USD 1.9 billion, accounting for nearly 19% of the country’s total seafood export value. Many products recorded strong growth, such as shrimp exports, which reached USD 843 million, up 39% year-on-year.
China’s seafood consumption demand remains high and continues to grow thanks to its large population, rapid urbanization, and increasing preference for high-quality products. However, the market also poses challenges due to frequent changes in import regulations. Therefore, regularly updating export requirements, studying consumer segments, and improving product design, packaging, and labeling are essential.
Participation in the China Fisheries & Seafood Expo is an effective opportunity for Vietnamese exporters to update market information, meet potential buyers, and promote products. For this year’s Expo, the Vietnam Association of Seafood Exporters and Producers (VASEP) registered 144 m² for the Vietnam Pavilion under the National Trade Promotion Program, offering a platform for enterprises to display and promote their products. The pavilion area was reduced by 20% compared to 2024 due to global market uncertainties caused by U.S. tariffs, which have affected the overall sentiment in the seafood industry.
A total of 15 Vietnamese exporters joined VASEP at the Vietnam Pavilion, including 7 pangasius exporters, 2 tuna exporters, 2 shrimp companies, and 4 processors/exporters of other seafood products.
After being suspended in 2019, Vietnam’s participation in the China Fisheries & Seafood Expo was re-approved under the National Trade Promotion Program for 2024–2025, marking strong government support for the seafood industry amid difficulties in several traditional export markets since 2023.
Thanks to the state budget support, this year the Vietnam Pavilion secured a prime location—Booth B7-0707, along the main aisle—among other national pavilions from major seafood suppliers such as Ireland, Peru, Ecuador, Chile, South Korea, and Russia.
VASEP used the slogan “Vietnam – a sustainable destination for seafood”, affirming the industry’s commitment to sustainable production, processing, and export in line with both domestic and international market requirements, amid the global trend toward a green and responsible economy.
The exhibition was honored to welcome Mr. Nong Duc Lai, Vietnam Trade Counselor in Beijing, who shared valuable market insights and exchanged information with the VASEP business delegation.
Some photos from the exhibition:
(seafood.vasep.com.vn) In the first months of 2026, IUU prevention models focused on communication and mobilizing fishermen to comply with fisheries laws and avoid encroaching on foreign waters—related to combating illegal, unreported, and unregulated (IUU) fishing—have been implemented in coastal localities of Lam Dong province and have delivered initial positive results.
(seafood.vasep.com.vn) The sharp rise in raw pangasius prices to record levels is sending positive signals for the industry, but experts warn of potential supply–demand imbalances if production is not tightly controlled.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, the country’s total canned tuna export value in 2025 reached over USD 275 million, down 8% compared to 2024. Vietnamese canned tuna products were present in approximately 80 markets worldwide. However, the 2025 picture shows clear divergence: the U.S. maintained stability, the EU declined sharply, while several Middle East–North Africa (MENA) markets accelerated.
(seafood.vasep.com.vn) In 2025, Vietnam’s crab exports reached nearly USD 86 million, up almost 6% compared to 2024. A notable feature of 2025 was the strong market concentration in the United States, which accounted for more than 81% of Vietnam’s total crab export value, up 10% from the previous year. In contrast, exports to several Asian markets declined significantly, resulting in only modest overall growth for the year.
(seafood.vasep.com.vn) In 2025, Vietnam’s tilapia exports recorded impressive growth, with total export turnover reaching over USD 99 million, highlighting the increasingly important role of this product in the country’s seafood export structure. Of this total, tilapia fillets and other fish meat products accounted for USD 61 million, representing 61% of total export value and reaffirming their position as the key product category.
(seafood.vasep.com.vn) Shrimp seed quality is considered the “first link” and a decisive factor affecting the efficiency of the entire commercial shrimp production chain. High-quality seed directly influences survival rates, growth performance, and disease resistance, thereby determining production costs, productivity, and farmers’ profitability.
(seafood.vasep.com.vn) As part of its agricultural restructuring strategy toward sustainability, Quang Tri Province is gradually promoting environmentally friendly aquaculture models. Among these, organic-oriented golden pompano farming is considered a promising direction, aligned with the goals of enhancing production value and building sustainable rural areas.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
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