The China Fisheries & Seafood Expo has surpassed the North America Seafood Expo to become the second-largest professional seafood trade fair in the world, after the Global Seafood Expo in Barcelona, Spain. In 2024, the fair attracted 1,602 exhibitors (down 4.6% compared to 2023) from 51 countries (compared to 53 countries in 2023). Over three days, the event welcomed 42,000 professional visitors from 136 countries (up from 40,127 visitors from 120 countries in 2023).
The Expo serves as a global platform for seafood exporters to connect, showcase products, and strengthen their brands to both Chinese and international buyers, thereby expanding their presence in the Chinese market.
China is among Vietnam’s top seafood export markets. In 2024, Vietnam’s total seafood export value made an impressive recovery, reaching USD 10 billion. Particularly, China (including Hong Kong) surpassed the United States to become Vietnam’s largest seafood import market, with exports worth USD 1.9 billion, accounting for nearly 19% of the country’s total seafood export value. Many products recorded strong growth, such as shrimp exports, which reached USD 843 million, up 39% year-on-year.
China’s seafood consumption demand remains high and continues to grow thanks to its large population, rapid urbanization, and increasing preference for high-quality products. However, the market also poses challenges due to frequent changes in import regulations. Therefore, regularly updating export requirements, studying consumer segments, and improving product design, packaging, and labeling are essential.
Participation in the China Fisheries & Seafood Expo is an effective opportunity for Vietnamese exporters to update market information, meet potential buyers, and promote products. For this year’s Expo, the Vietnam Association of Seafood Exporters and Producers (VASEP) registered 144 m² for the Vietnam Pavilion under the National Trade Promotion Program, offering a platform for enterprises to display and promote their products. The pavilion area was reduced by 20% compared to 2024 due to global market uncertainties caused by U.S. tariffs, which have affected the overall sentiment in the seafood industry.
A total of 15 Vietnamese exporters joined VASEP at the Vietnam Pavilion, including 7 pangasius exporters, 2 tuna exporters, 2 shrimp companies, and 4 processors/exporters of other seafood products.
After being suspended in 2019, Vietnam’s participation in the China Fisheries & Seafood Expo was re-approved under the National Trade Promotion Program for 2024–2025, marking strong government support for the seafood industry amid difficulties in several traditional export markets since 2023.
Thanks to the state budget support, this year the Vietnam Pavilion secured a prime location—Booth B7-0707, along the main aisle—among other national pavilions from major seafood suppliers such as Ireland, Peru, Ecuador, Chile, South Korea, and Russia.
VASEP used the slogan “Vietnam – a sustainable destination for seafood”, affirming the industry’s commitment to sustainable production, processing, and export in line with both domestic and international market requirements, amid the global trend toward a green and responsible economy.
The exhibition was honored to welcome Mr. Nong Duc Lai, Vietnam Trade Counselor in Beijing, who shared valuable market insights and exchanged information with the VASEP business delegation.
Some photos from the exhibition:
(vasep.com.vn) The global tilapia market continues to grow, creating significant opportunities for countries with strengths in aquaculture, processing, and exports. Against this backdrop, Vietnam’s tilapia industry is gradually developing toward higher quality, greater product diversification, and broader market reach. At Vietfish 2026, the Vietnam Association of Seafood Exporters and Producers (VASEP), together with the VASEP Tilapia Producers and Exporters Club, will host a joint booth to promote the image and potential of Vietnamese tilapia to domestic and international buyers.
(seafood.vasep.com.vn) Vietnam’s seafood exports are heading towards $12 billion this year, potentially the highest level on record. Yet one of the country’s export strengths is facing a growing list of challenges.
(seafood.vasep.com.vn) The first six months of 2026 indicate that Vietnam’s tilapia industry is entering a new phase of development, with strong export growth but also greater demands for production scale, quality and international competitiveness.
(seafood.vasep.com.vn) Vietfish 2026, the Vietnam International Seafood Exhibition, will officially take place from 19–21 August 2026 in Ho Chi Minh City. As Vietnam’s largest annual seafood trade event, organized by the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietfish 2026 will once again bring together leading seafood companies, industry experts, and international partners from across the global seafood value chain.
(seafood.vasep.com.vn) Vietnam’s seafood exports reached USD 1.1 billion in July 2026, up 4.8% compared to the same period in 2025. Cumulative exports in the first seven months of the year totaled nearly USD 6.86 billion, an increase of 11.5% year-on-year. Exceeding the USD 1 billion mark in July further reinforces the prospect that Vietnam’s seafood exports could surpass USD 12 billion in 2026. However, the July figures also send a clear signal that the most favorable growth period may have passed: overall export growth slowed to just 4.8%, pangasius exports fell 6.1%, tuna exports were virtually flat, while exports to the EU, South Korea, and the Middle East all recorded double-digit declines.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the seminar "Global Seafood Market and the Future Workforce: Trends, Opportunities, and Sustainable Development Pathways for Vietnam's Seafood Industry" will take place from 2:00 p.m. to 4:15 p.m. on August 19, 2026, at Convention Room B, Level 2, SECC, Ho Chi Minh City. This is the first of five specialized seminars at Vietfish 2026, focusing on key issues that are shaping the long-term development of Vietnam's seafood industry.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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