The event is part of VASEP’s specific actions to implement its 2025–2030 (7th Term) policy orientation toward expanding the domestic market and responding to the campaign “Vietnamese people prioritize using Vietnamese goods.”
As Vietnam’s seafood industry continues to face difficulties in major export markets like the US, EU, and China—due to technical barriers, tariffs, and volatile demand—effectively tapping into the domestic market of over 100 million people is considered a strategic solution to ensure sustainable product distribution.
The domestic market is not only large in scale but is also seeing rapid growth of the middle class—a consumer group increasingly demanding high-quality, safe, and traceable products. This presents a significant opportunity for Vietnamese seafood enterprises, who possess extensive export experience, to return and serve domestic consumers with internationally certified products.
The conference was attended and chaired by representatives from the Department of Domestic Market Development (under MOIT) and VASEP leaders, along with 120 participants representing local Departments of Industry and Trade, major supermarket chains (Co.opmart, Big C, Winmart, Lotte, Aeon Mall), distributors for the HORECA channel, seafood processors and producers, and media agencies.
The event focused on three main themes:
Supply–demand connection: Retail and distribution systems shared their specific product needs, technical standards, pricing policies, and consumption plans. Meanwhile, producers presented their supply capacity, product portfolios, and logistics plans to meet domestic market demands.
Partnership agreements: Producers and distributors signed memoranda of understanding (MoUs), marking progress in building a stable supply chain for the domestic seafood market.
Product showcasing and sampling: An exhibition area featured a variety of signature Vietnamese seafood products, including canned goods, dried seafood, ready-to-eat foods, value-added products, and processed items. Consumers, partners, and regulators could sample and experience products onsite.
More than 40 exporters from the VASEP’s Club of domestic seafood suppliers and other VASEP members participated in showcasing their products. In addition, 9 distribution companies joined the conference and connected with seafood suppliers.
A highlight of the event was the signing of 16 MoUs between seafood exporters and distributors following a fruitful session of sharing needs and expectations between supply and demand representatives.
A representative from the Department of Domestic market development noted that the Ministry of Industry and Trade has been actively supporting domestic seafood and agricultural consumption through activities such as supermarket sampling, promoting e-commerce, and media support for exporters.
On VASEP’s side, the association has operated the Club of domestic seafood suppliers since 2011. The club now has 27 members supplying a diverse range of products including shrimp, pangasius, tuna, squid, fish sauce, and various ready-to-eat and value-added items for both export and local consumption. Notably, the club has launched a dedicated website at clbhangnoidia.vasep.com.vn with the slogan “Export quality for Vietnamese consumers” to promote products and connect businesses with local buyers.
In his remarks, a VASEP representative emphasized: “The domestic market is not just a temporary solution but a strategic long-term direction for Vietnam’s seafood industry. We hope this conference will provide fresh momentum for businesses to invest more seriously in domestic products while building strong links between producers, distributors, and consumers.”
The event not only helped re-establish the role of seafood in the daily meals of Vietnamese families but also reaffirmed the value of “high-quality Vietnamese products”, aiming to develop a professional, efficient, and sustainable domestic seafood supply chain.
Some photos from the conference:
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(seafood.vasep.com.vn) Entering 2026, Vietnam’s pangasius industry is recording many positive signals, both in terms of raw fish prices and export prospects. Export turnover this year is projected to reach approximately USD 2.3 billion. Amid ongoing volatility in the global market, diversifying export destinations, reducing dependence on major markets, and effectively leveraging free trade agreements (FTAs) are considered key to maintaining sustainable growth and creating new momentum for the pangasius sector.
(seafood.vasep.com.vn) With forecasts indicating that weather conditions in 2026 may become more complex—featuring prolonged heatwaves, unseasonal rains, and increased salinity intrusion—the agricultural sector of Can Tho City advises brackish water shrimp farmers to strictly follow the seasonal farming calendar and strengthen pond environmental management to minimize risks and improve production efficiency.
(seafood.vasep.com.vn) On February 4, a working delegation led by the Authority of Telecommunications (Ministry of Science and Technology) met with the Management Board of Cat Lo Fishing Port (Phuoc Thang Ward, Ho Chi Minh City) to comprehensively review the installation of Vessel Monitoring Systems (VMS), assess signal connectivity, and evaluate the effectiveness of information technology applications in fisheries management across the city.
(seafood.vasep.com.vn) The year 2025 marked a significant milestone for China’s lobster market, with total imports reaching a record high and the supply structure undergoing major changes. Amid this surge, Vietnam’s lobster exports—especially green lobster—accelerated dramatically, reaching new highs and contributing substantially to Vietnam’s overall record shrimp export value.
(seafood.vasep.com.vn) With a range of synchronized solutions, from institutional improvements and strengthened communication to strict fleet control, Quang Ninh is stepping up efforts to combat illegal, unreported and unregulated (IUU) fishing, determined to join the country in soon having the European Commission’s (EC) “yellow card” lifted.
(seafood.vasep.com.vn) The year 2025 closed with a remarkable milestone for Vietnam’s shrimp industry. According to Vietnam Customs, the country’s total shrimp export turnover in 2025 reached USD 4.6 billion, up 19% compared to 2024 and the highest level ever recorded.
(seafood.vasep.com.vn) During the 2026–2030 period, Quang Tri province aims to convert 771 fishing vessels currently engaged in activities detrimental to marine resources and the ecological environment to more environmentally friendly fishing practices or shift entirely to other economic sectors.
(seafood.vasep.com.vn) 2025 recorded a breakthrough growth in Vietnam’s tilapia exports, in which the U.S market emerging as the primary growth driver. The total export turnover of Vietnamese tilapia to the United States reached $53.15 million during the year, surging 173% year-on-year and accounting for 54% of Vietnam’s total tilapia export value, thereby making the U.S the largest import market for this commodity. Compared to 2024, tilapia exports to the U.S posted robust growth, reflecting the import demand as well as the ability of Vietnamese enterprises to capitalize on market opportunities amidst volatile global competitive dynamics.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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