Let's take a look back on 15- year development of Vietnamese pangasius. In 2000, the number of importing markets was limited at 8. The US and Japan were the destination for 83% of all exported pangasius. Export volume of the fish was 689 MT and the value was US$ 2.59 million. At that time, 100% of exported pangasius was frozen.
10 years after the incredible paced development, pangasius was imported into more than 140 markets, including the 5 biggest markets, namely EU, USA, Mexico, ASEAN and Russia. Pangasius exported to these markets accounted for 59% of total volume and 63.3% of total value of Vietnam’s pangasius exports. During this period, the volume of pangasius exported increased 970 times to over 660 thousand MT and export value increased 570 fold to US$ 1.42 billion.
In terms of products, pangasius exported in 2010 diverse into 30 kinds, ranging from whole, cut, fillets to breaded, potato wrapped potatoes , skewered and so on. The development continued with combination with vegetables and other ingredients to better serve each market. In 2010, processed products (under the code HS16) accounted for 0.75% of total pangasius export value. The Netherlands, Switzerland and Germany are where 70% of pangasius added value products exported to. Australia, Singapore, the Philippines, Pakistan are also markets for this type of product.
As of August, Vietnamese earned US$ 1.02 billion so far in 2015. There have been than 35 kinds of products. The proportion of frozen pangasius (HS 03) in total exports remained high at 98.89%, the other was processed. It is noted that 65% of processed pangasius has been headed for the EU market.
Promotions, branding and the launch of new products are the keys to the next development of the industry.
|
Pangasius exported from Vietnam Jan-Aug 2015 |
|||||||
|
Pangasius live/fresh/frozen/dried (coded HS03) |
Processed pangasius (coded HS 1604) |
||||||
|
No |
Markets |
Value (US$ mil ) |
Proportion (%) |
No |
Markets |
Value (US$ mil ) |
Proportion (%) |
|
1 |
US |
207.878 |
20.56 |
1 |
Netherlands |
3.941 |
34.87 |
|
2 |
China & Hong Kong |
99.641 |
9.85 |
2 |
UK |
2.350 |
20.79 |
|
3 |
Mexico |
54.066 |
5.35 |
3 |
Thailand |
1.049 |
9.28 |
|
4 |
Brazil |
46.504 |
4.60 |
4 |
UAE |
0.690 |
6.10 |
|
5 |
Saudi Arabia |
42.093 |
4.16 |
5 |
Singapore |
0.572 |
5.07 |
|
6 |
Colombia |
40.857 |
4.04 |
6 |
Germany |
0.514 |
4.55 |
|
7 |
Netherlands |
32.898 |
3.25 |
7 |
Saudi Arabia |
0.372 |
3.29 |
|
8 |
Spain |
30.952 |
3.06 |
8 |
China & Hong Kong |
0.301 |
2.67 |
|
9 |
Thailand |
30.702 |
3.04 |
9 |
Australia |
0.203 |
1.79 |
|
10 |
UK |
29.643 |
2.93 |
10 |
Israel |
0.200 |
1.77 |
|
Top 10 total |
615.233 |
60.84 |
Top 10 total |
10.192 |
90.19 |
||
|
Other markets |
396.003 |
39,16 |
Other markets |
1.109 |
9.81 |
||
|
Total |
1,011.236 |
100.00 |
Total |
11.301 |
100.00 |
||
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