Rupert Howes, CEO of the MSC, told attendees of its annual update at Seafood Expo Global in Brussels, Belgium, that the future of the seas is garnering attention at the highest levels.
“It’s so clear that the oceans and seafood sustainability is going up everyone’s agenda, and increasingly the political agenda,” he said, as the 13.1 percent price premium on MSC-labeled products will attest.
There are now 15,503 consumer-facing products in 100 countries bearing the MSC label, worth about $4.5 billion and representing 510,000 metric tons of product, or 10.5 percent of global fishery production.
Nowhere is the price premium for MSC-labeled product more noticeable than in Europe. Nicolas Guichoux, global commercial director for MSC, called Germany a “powerhouse” ambassador for the brand, as more than 5,700 products are sold in German retail outlets and restaurants. In fact, according to its own research, Germany was the only country in 2012 to have more than 50 percent of seafood consumers recognizing the label, well above the global average.
The Netherlands, Sweden, United Kingdom, United States, France and Austria are the other leading markets for the MSC.
Guichoux also recognized two retailers for their commitment to the brand. Carrefour this year committed to doubling the number of certified products it offers, to a total of 50, while Waitrose pledged to have 100 percent commitment to the label by 2016. The retailer also reported a 40 percent increase in sales of skipjack tuna since adding the MSC eco-label.
The power of the label is not only measured in sales, said Guichoux, pointing out that Vietnam’s Ben Tre clam fishery has seen a tremendous economic boost as a result of certification. Harvesters there have witnessed a 400 percent increase in income since earning certification.
“Together, we’re making a global impact, with positive environmental and economic impacts and a positive image for the fishing sector,” said Guichoux.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.
(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.
(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.
(seafood.vasep.com.vn) The FTA would widen access to markets with strong demand for premium food products in line with the country’s strategy of shifting exports towards increasing added value.
(seafood.vasep.com.vn) On the morning of July 13th, Mr. Ho Quoc Dung, Member of the Central Committee of the Communist Party of Vietnam and Deputy Prime Minister, along with his delegation, visited and worked with businesses in An Giang province to promptly resolve obstacles and promote production and business activities.
(seafood.vasep.com.vn) As importing markets increasingly focus on biosecurity and traceability, Vietnam has established a relatively comprehensive legal framework and disease management system for aquaculture, covering tilapia farming as well as other cultured species. This system is based on the Law on Animal Health, regulations on the prevention and control of aquatic animal diseases, the National Plan for the Prevention and Control of Major Diseases in Farmed Aquatic Species, and environmental monitoring and early warning programs for aquaculture areas.
(seafood.vasep.com.vn) On July 9, 2026, the Embassy of Vietnam in Brazil organized the seminar titled “Sharing Information on Vietnam-Brazil Economic, Trade and Investment Relations in the First Half of 2026” to provide updates on bilateral cooperation and strengthen connections among government agencies, industry associations, and business communities of the two countries.
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