Rupert Howes, CEO of the MSC, told attendees of its annual update at Seafood Expo Global in Brussels, Belgium, that the future of the seas is garnering attention at the highest levels.
“It’s so clear that the oceans and seafood sustainability is going up everyone’s agenda, and increasingly the political agenda,” he said, as the 13.1 percent price premium on MSC-labeled products will attest.
There are now 15,503 consumer-facing products in 100 countries bearing the MSC label, worth about $4.5 billion and representing 510,000 metric tons of product, or 10.5 percent of global fishery production.
Nowhere is the price premium for MSC-labeled product more noticeable than in Europe. Nicolas Guichoux, global commercial director for MSC, called Germany a “powerhouse” ambassador for the brand, as more than 5,700 products are sold in German retail outlets and restaurants. In fact, according to its own research, Germany was the only country in 2012 to have more than 50 percent of seafood consumers recognizing the label, well above the global average.
The Netherlands, Sweden, United Kingdom, United States, France and Austria are the other leading markets for the MSC.
Guichoux also recognized two retailers for their commitment to the brand. Carrefour this year committed to doubling the number of certified products it offers, to a total of 50, while Waitrose pledged to have 100 percent commitment to the label by 2016. The retailer also reported a 40 percent increase in sales of skipjack tuna since adding the MSC eco-label.
The power of the label is not only measured in sales, said Guichoux, pointing out that Vietnam’s Ben Tre clam fishery has seen a tremendous economic boost as a result of certification. Harvesters there have witnessed a 400 percent increase in income since earning certification.
“Together, we’re making a global impact, with positive environmental and economic impacts and a positive image for the fishing sector,” said Guichoux.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
(seafood.vasep.com.vn) Vietnam’s tilapia industry is maintaining strong growth momentum, with significant room for further expansion in the coming years. In 2025, total tilapia production reached approximately 420,000 tonnes, up 33% from 2024 and 2.2 times higher than in 2015. During 2015–2025, production grew at an average annual rate of around 8.4%. As production and exports continue to expand, food safety control is receiving increasing attention to ensure product quality, meet the increasingly stringent requirements of international markets, and provide a foundation for the sustainable development of Vietnam’s tilapia industry.
(seafood.vasep.com.vn) On the afternoon of August 19, 2026, as part of the Vietnam International Seafood Exhibition – Vietfish 2026, the Hosted Buyer Program continued with the seminar “Vietnam Seafood Outlook 2026–2027: A Strategic Sourcing Destination,” followed by 1-to-1 B2B meetings between international buyers and Vietnamese seafood businesses.
(seafood.vasep.com.vn) Speaking at the Opening Ceremony of VIETFISH 2026 on August 19 at the Saigon Exhibition and Convention Center (SECC), U.S. Consul General Melissa Brown highlighted the important role of the exhibition in connecting Vietnam’s growing seafood industry with buyers, suppliers, and partners from the United States and around the world.
(vasep.com.vn) Tomorrow, August 19, 2026, the Vietnam International Seafood Exhibition – Vietfish 2026 will officially open at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Taking place over three days, from August 19–21, Vietfish 2026 promises to provide a dynamic platform for business networking, trend updates, product experiences and comprehensive cooperation across the domestic and international seafood community.
(vasep.com.vn) The global tilapia market continues to grow, creating significant opportunities for countries with strengths in aquaculture, processing, and exports. Against this backdrop, Vietnam’s tilapia industry is gradually developing toward higher quality, greater product diversification, and broader market reach. At Vietfish 2026, the Vietnam Association of Seafood Exporters and Producers (VASEP), together with the VASEP Tilapia Producers and Exporters Club, will host a joint booth to promote the image and potential of Vietnamese tilapia to domestic and international buyers.
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