Abalone, frozen oysters, flounder, and other Korean delicacies are imported into Vietnam, while Japan imports into Vietnam some products including scallops, amberjack….
Imported frozen seafood from Korea and Japan is on the rise in Vietnam. These products are not only in high demand at Korean restaurants and eateries in Vietnam but are also gaining popularity among Vietnamese consumers due to their competitive prices compared to domestic products.
Mr. Kim Ki Hoon, a representative of the Ministry of Oceans and Fisheries of Korea, stated that Vietnam is the fourth largest trading partner of Korean food products and a close friend of Korea in terms of economy, culture, and bilateral relations.
"The demand for products like seaweed and canned tuna among Vietnamese consumers is increasing, similar to the Korean fondness for Vietnamese pho and bun cha," Mr. Kim Ki Hoon said.
The Korea Seafood Festival was put on by the Ministry of Oceans and Fisheries of Korea's Export Promotion Agency for Processed Products, AT Center, in association with the MM Mega Market Vietnam supermarket chain, to meet the rising demand for Korean cuisine in Vietnam. MM Mega Market supermarkets will display and provide a large selection of seafood and seafood-processed items that are directly imported from Korea for 10%–20% off till the end of June 2024.
Mr. Nguyen Duc Toan, Director of Business Development at MM Mega Market, stated that the demand for Korean seafood is on the rise. The Korea Seafood Festival presents an opportunity for the supermarket to further promote Korean specialties to domestic consumers.
Meanwhile, Vietnam also represents a promising market for Japanese seafood as the number of Japanese restaurants continues to grow. Japanese seafood has gained market acceptance for its quality, freshness, and suitability for raw consumption.
According to statistics from the General Department of Customs, in 2023, Vietnam imported USD 170 million worth of seafood from Japan, equivalent to the figure in 2022.
As per the Ministry of Agriculture, Forestry, and Fisheries of Japan (MAFF), the Japanese government is implementing initiatives to promote the allure of Japanese seafood domestically and internationally, while diversifying export markets.
Mr. Toru Yoshimatsu, a representative of MAFF, stated that Vietnam has a long history of seafood processing factories. As a result, Japanese businesses are choosing Vietnam as a processing hub for exports to the United States, ASEAN countries, and beyond. Among seafood products, scallops, yellowtail and red sea bream are Japan's primary export items.
In addition to the discounted imported products, domestic items are also being promoted by supermarkets through various campaigns to stimulate demand and enhance the competitiveness of Vietnamese products.
(seafood.vasep.com.vn) According to the latest statistics for January 2026, Vietnam’s pangasius export value to major market blocs recorded encouraging growth compared with the same period last year, indicating that consumption demand is gradually recovering.
(seafood.vasep.com.vn) Vietnam’s seafood exports in February 2026 reached approximately USD 707 million, up 8% compared to the same period last year. Cumulatively, exports in the first two months of 2026 totaled USD 1.7 billion, an increase of 20.2% year-on-year. The results show that the sector’s recovery momentum has remained relatively solid following strong growth in January, although the pace slowed noticeably in February for several key products and major markets. Within the overall picture, shrimp continues to be the largest pillar, pangasius rebounds strongly, while tuna exports and the U.S. and Korean markets are sending signals that warrant closer monitoring. In March, seafood exports are expected to gain additional momentum from markets other than the U.S., potentially supporting stronger growth.
(seafood.vasep.com.vn) In the first months of 2026, fishing activities in Quang Tri province recorded many positive signals, with output reaching over 15,941 tons. This result not only demonstrates fishermen’s efforts to stay offshore but also reflects the effectiveness of management and support measures implemented by local authorities.
(seafood.vasep.com.vn) In the first months of 2026, IUU prevention models focused on communication and mobilizing fishermen to comply with fisheries laws and avoid encroaching on foreign waters—related to combating illegal, unreported, and unregulated (IUU) fishing—have been implemented in coastal localities of Lam Dong province and have delivered initial positive results.
(seafood.vasep.com.vn) The sharp rise in raw pangasius prices to record levels is sending positive signals for the industry, but experts warn of potential supply–demand imbalances if production is not tightly controlled.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, the country’s total canned tuna export value in 2025 reached over USD 275 million, down 8% compared to 2024. Vietnamese canned tuna products were present in approximately 80 markets worldwide. However, the 2025 picture shows clear divergence: the U.S. maintained stability, the EU declined sharply, while several Middle East–North Africa (MENA) markets accelerated.
(seafood.vasep.com.vn) In 2025, Vietnam’s crab exports reached nearly USD 86 million, up almost 6% compared to 2024. A notable feature of 2025 was the strong market concentration in the United States, which accounted for more than 81% of Vietnam’s total crab export value, up 10% from the previous year. In contrast, exports to several Asian markets declined significantly, resulting in only modest overall growth for the year.
(seafood.vasep.com.vn) In 2025, Vietnam’s tilapia exports recorded impressive growth, with total export turnover reaching over USD 99 million, highlighting the increasingly important role of this product in the country’s seafood export structure. Of this total, tilapia fillets and other fish meat products accounted for USD 61 million, representing 61% of total export value and reaffirming their position as the key product category.
(seafood.vasep.com.vn) Shrimp seed quality is considered the “first link” and a decisive factor affecting the efficiency of the entire commercial shrimp production chain. High-quality seed directly influences survival rates, growth performance, and disease resistance, thereby determining production costs, productivity, and farmers’ profitability.
(seafood.vasep.com.vn) As part of its agricultural restructuring strategy toward sustainability, Quang Tri Province is gradually promoting environmentally friendly aquaculture models. Among these, organic-oriented golden pompano farming is considered a promising direction, aligned with the goals of enhancing production value and building sustainable rural areas.
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