Amidst a highly optimistic outlook for Vietnam's seafood export market, with increased demand from the US, China, the Middle East, and ASEAN, along with recent surges in imports from the UK, Brazil, and Thailand to cater to the year-end shopping season, Vietnamese pangasius exporters are seizing new opportunities.
International Development and Investment Corporation (IDI), a key member of the Sao Mai Group, has consistently ranked among the top largest seafood producers and exporters in Vietnam. In 2024, the company was one of the six Vietnamese pangasius exporters to benefit from the low anti-dumping duty (POR19) announced by the US Department of Commerce. This preferential tariff policy has opened up significant export market opportunities for IDI in the US.
Previously, in July 2024, IDI signed a strategic partnership agreement to develop the US and South American markets with PATAGONIA CUISINE LLC - ATLANTA, Georgia. The two companies have joined forces to successfully build the "IDI brand" and strengthen the foundation for sustainable development.
After a period of being affected by the Covid-19 pandemic, IDI has made a strong comeback, demonstrating its resilience and bold post-pandemic strategies. The company's 2024 customer conference, held from November 1st to 4th, marked a significant milestone as the company shifted from a preparatory phase to a sprint.
With an annual production capacity of approximately 100,000 tons of raw fish, IDI achieved nearly 90% of its raw material production plan in the first 10 months of 2024, of which 80% was sourced from linked farming areas. This demonstrates the stability of this model over the years, enabling IDI to have full control over pricing and market exploitation in all circumstances.
With the motto "Product quality and business reputation build the brand," the commercial fish output from IDI's linked farming areas consistently exceeds in both quantity and quality, receiving high market appreciation. IDI's products are now present in 50 countries and territories worldwide.
The quality of commercial pangasius is ensured by various factors, including the extensive experience of member farmers, quality of broodstock , and feed. Among these, Sao Mai Superfeed, a "smart choice" for aquaculture feed, is favored by farmers and customers, considered the key to success.
Within the framework of the aquaculture customer conference, Sao Mai Superfeed introduced a new product line called SMT24, with a protein content and micronutrients suitable for the current market, helping farmers save costs while achieving high yields and quality of commercial fish.
Specializing in pangasius feed with various product lines for each stage of commercial fish: fingerlings , adults, and harvestable fish , Sao Mai Superfeed is boosting its production capacity to 500,000 tons per year to meet the growing demand for pangasius exports. The emergence of Sao Mai Superfeed is a crucial link connecting IDI, closing the loop in the aquaculture and seafood export processing of the Sao Mai Group.
According to the plan, IDI is developing a high-quality seed center; constructing a US seafood processing plant (also known as plant number 3) with an investment of nearly VND 1,000 billion and a capacity of 120 tons/day, with an expected output of 20,000 tons of frozen fillets per year.
Although seafood exports have shown signs of recovery, they continue to face many difficulties due to global economic uncertainties. However, IDI, with its proactive and agile approach to seizing opportunities, has developed many positive and flexible solutions to respond to the complex developments of the consumer market.
IDI is continuously improving modern and civilized management processes, enhancing product quality, applying advanced and clean production technologies, ensuring absolute food safety, and reducing costs to increase competitiveness. IDI is determined to achieve its target of a 276% growth in profit as set out by the 2024 Annual General Meeting of Shareholders.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
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