Industry sources are reported to have radically scaled back the planned work as it has failed to increase sales as expected. The USD 20 million has already been spent on expensive television, newspaper and magazine advertisements.
The advertising campaign exposes the huge contradiction at the heart of some of the tuna industry’s biggest players, who like to talk about sustainability but instead of delivering change spend huge amounts of money advertising products that are caught using destructive and wasteful fishing methods.
Greenpeace is running an international campaign to encourage major tuna brands and retailers to sell sustainable tuna and to phase out the use of highly destructive Fish Aggregating Devices (FADs) used in purse seine fisheries. In the US, Greenpeace is working to change leading brand Chicken of the Sea because they continue to sell tuna caught in purse seine FAD fisheries and poorly regulated longline fisheries, both of which waste an array of marine life other than tuna including endangered sharks and turtles. Chicken of the Sea is one of the main sponsors of the failed advertising campaign. Scrap the ads, invest in sustainability!
Why doesn’t the US tuna industry instead spend money improving its fishing operations and supporting responsible fisheries? Putting proper sustainability measures in place makes good business sense for the long term because it means safeguarding future supplies, in contrast to the NFI’s bad advice of spending money to drive up short-term profits.
USD 20 million has already been wasted, but USD 40 million of the originally earmarked budget remains. If the industry is serious about its environmental credentials, it should put its money where its mouth is and spend the money to change its fishing practices to make them less harmful to our oceans. In March, Italian tuna brand Mareblu became the latest tuna company to change its ways by committing to phase out destructive FADs. Momentum is growing to transform the tuna industry. Who will be next? The world needs tuna for tomorrow, not slick ads from companies that are lagging behind visionary competitors.
(seafood.vasep.com.vn) The “Moringa Noodles Salad” product by Sa Giang Import-Export Corporation was honored as one of the “Top 10 Winning Products” at the THAIFEX – Anuga taste Innovation Show 2026, held as part of THAIFEX – Anuga Asia 2026 in Bangkok.
(seafood.vasep.com.vn) After a fairly strong upward trend in 2025, Vietnam’s clam exports entered 2026 with a mixed picture: strong growth at the beginning of the year, followed by a slowdown from March onward. According to Vietnam Customs data, Vietnam’s clam export turnover in the first four months of 2026 reached more than USD 38 million, up 2% compared to the same period in 2025.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.
(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.
(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.
(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.
(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
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