Industry sources are reported to have radically scaled back the planned work as it has failed to increase sales as expected. The USD 20 million has already been spent on expensive television, newspaper and magazine advertisements.
The advertising campaign exposes the huge contradiction at the heart of some of the tuna industry’s biggest players, who like to talk about sustainability but instead of delivering change spend huge amounts of money advertising products that are caught using destructive and wasteful fishing methods.
Greenpeace is running an international campaign to encourage major tuna brands and retailers to sell sustainable tuna and to phase out the use of highly destructive Fish Aggregating Devices (FADs) used in purse seine fisheries. In the US, Greenpeace is working to change leading brand Chicken of the Sea because they continue to sell tuna caught in purse seine FAD fisheries and poorly regulated longline fisheries, both of which waste an array of marine life other than tuna including endangered sharks and turtles. Chicken of the Sea is one of the main sponsors of the failed advertising campaign. Scrap the ads, invest in sustainability!
Why doesn’t the US tuna industry instead spend money improving its fishing operations and supporting responsible fisheries? Putting proper sustainability measures in place makes good business sense for the long term because it means safeguarding future supplies, in contrast to the NFI’s bad advice of spending money to drive up short-term profits.
USD 20 million has already been wasted, but USD 40 million of the originally earmarked budget remains. If the industry is serious about its environmental credentials, it should put its money where its mouth is and spend the money to change its fishing practices to make them less harmful to our oceans. In March, Italian tuna brand Mareblu became the latest tuna company to change its ways by committing to phase out destructive FADs. Momentum is growing to transform the tuna industry. Who will be next? The world needs tuna for tomorrow, not slick ads from companies that are lagging behind visionary competitors.
(seafood.vasep.com.vn) The US remains Vietnam’s largest single market for shrimp imports, accounting for 20% of Vietnam's total shrimp exports globally. As of October 15th, 2024, Vietnamese shrimp exports to the US reached nearly 600 million dollas, marking a 10% increase compared to the same period in 2023.
(seafood.vasep.com.vn) According to Vietnam Customs, pangasius exports to Canada reached over 1 million USD in the first half of October 2024, a 33% decrease compared to the same period last year. However, by October 15, 2024, total pangasius exports to Canada had reached 32 million USD, reflecting a 10% increase compared to the same period in 2023.
(seafood.vasep.com.vn) Cà Mau is accelerating its digital transformation, developing green industries, and promoting high-tech processing of agricultural and aquatic products, with a focus on sustainable economic growth and environmental protection.
(seafood.vasep.com.vn) The Dong Thap Pangasius Festival 2024, themed 'Dong Thap Pangasius: Green Journey - Green Value', will take place on November 16-17 in Hong Ngu City.
The positive business momentum in the domestic seafood sector could last into the first half of 2025, according to experts.
(seafood.vasep.com.vn) In the first three quarters of 2024, brackish water shrimp production exceeded 1.1 million tons, with export revenue reaching $2.8 billion. The seafood industry has set a target of $4 billion for shrimp exports for the entire year.
While the price of 1 kg of shrimp hovers around 20 USD, the value of 1 kg of chitosan—extracted from shrimp—can soar to 500 USD. This highlights a significant challenge within the seafood processing industry.
(seafood.vasep.com.vn) By October, Vietnam's shrimp exports had generated nearly $3 billion, reflecting an increase of over 10% compared to the same period last year. Shrimp remains the leading commodity contributing to the export turnover of the entire seafood industry.
(seafood.vasep.com.vn) Sao Ta Foods Joint Stock Company (FIMEX VN - HoSE: FMC) concluded Q3/2024 with significant growth in revenue. Specifically, Sao Ta Food recorded revenue of VND 2,845 billion, a 58.6% increase year-on-year. The company's profit after tax reached VND 95 billion, up 6.2%.
VASEP's Seafood Export Report for the third quarter of 2024 provides a comprehensive overview of Vietnam's seafood export performance in the first nine months, with impressive results reaching $7.2 billion—an increase of 9% over the same period last year. In the third quarter alone, seafood exports grew by 15%, totaling $2.8 billion. This growth is attributed to a recovery in demand and prices in key markets such as the U.S. and China, as well as the competitive advantage of value-added products in markets like Japan and Australia.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn