EU surimi market facing another difficult summer

News 09:15 08/07/2013 502
Surimi producers are looking ahead to another difficult year, with bad weather and high prices dampening consumption throughout western Europe.

About 129,000 metric tons of surimi are sold in western Europe, according to a recent presentation by Jean-Luc Beliveau, who heads research and development at French producer Alliance Ocean, at the Surimi Forum in Astoria, Oregon.

France is the biggest market in all of western Europe with a 47 percent share or 61,000 metric tons sold in 2012, followed by Spain with 40,000 metric tons.

While consumption in Spain increased 10 percent between last year and 2011, France saw stagnant sales, dropping from 63,000 metric tons in 2011, driven by unfavorable temperatures.

This year, the situation will not improve in the "mature" French market, Pascal Guenneugues, founder and president of FutureSeafood, told IntraFish.

Through the first five months of 2013, surimi salesin France were down 13 percent year on-year, he said, also due to the bad weather during the first half of the year.

"It is already late to catch up even if the weatherimproves now but a warm sunny summer would definitely help to counter-balance these bad statistics," he said.

Beliveau concurred with Guenneugues, saying sales at Alliance Ocean are down 5 percent so far this year. "It seems like an economic market bubble for surimi," he told IntraFish.

Also Spain could see a drop in consumption this year due to the continued economical crisis, he said.

Looking for new sales tactics

In addition to the bad weather -- and the flop of the Dukan diet-- surimi producers are also losing out on opportunities to promote their products at drive-through stations of French retailers, he said.

First introduced by Auchan, Leclerc, Casino and Carrefour in 2007, they have become a common method offood shopping, especially for young consumers, Beliveau said.

The concept is simple: Shoppers order online and get it delivered to their cars at hypermarkets.

"We know we could sell more volumes if we advertised online," Beliveau told IntraFish. "We believe it's one of the new potential markets for surimi."

Eric Coly, head of financial reporting at French deli group Fleury Michon, said also his company is struggling with the downward trend.

"The whole market has declined this year -- at Fleury Michon we see the same trend," he said

The company is now banking on "natural products" and premium surimi, Coly told IntraFish, with shoppers trending toward more expensive, branded products.

"Consumers no longer purchase discount labels -- they don't want to buy surimi with additives, preservatives, and so on," he said. "I'm sure we are on a good way with premium surimi."

Nevertheless, passing on high prices is difficult, he said, and much of the product goes over the counter due to promotional activities and price reductions.

When asked about the company sales targets for the year, Coly declined to comment but said "the whole market will decrease 10 percent in 2013" compared to last year.

Bạn đang đọc bài viết EU surimi market facing another difficult summer tại chuyên mục News của Hiệp hội VASEP

TIN MỚI CẬP NHẬT

Vietnamese tuna bucks the import trend in Germany

 |  08:46 07/11/2026

(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.

VSS2026: Seafood exports top USD 10.4 billion in 10 months – how should seafood businesses prepare for 2027?

 |  08:26 05/11/2026

(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.

Vietnam Seafood Summit 2026: From market forecasts to answers for 2027–2029 growth

 |  17:17 31/10/2026

(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.

Vietnamese seafood affirms its position at the China Fisheries & Seafood Expo 2026

 |  12:42 29/10/2026

(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.

Vietnam’s tilapia exports to CPTPP grow strongly but remain small in scale

 |  08:09 28/10/2026

(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.

Five key questions facing the seafood industry to be discussed at Vietnam Seafood Summit 2026

 |  14:58 22/10/2026

(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.

Vietnam’s shrimp exports face market volatility at year-end

 |  16:43 21/10/2026

(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.

Vietnam’s seafood industry in 2027–2029: Where will new growth opportunities come from?

 |  14:56 19/10/2026

(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.

Vietnam’s pangasius exports to the middle east recover, but growth remains uneven

 |  16:04 15/10/2026

(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.

China’s shrimp imports surge: major opportunities, but demand and product mix must be assessed carefully

 |  08:32 14/10/2026

(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC