About 129,000 metric tons of surimi are sold in western Europe, according to a recent presentation by Jean-Luc Beliveau, who heads research and development at French producer
While consumption in
This year, the situation will not improve in the "mature" French market, Pascal Guenneugues, founder and president of FutureSeafood, told IntraFish.
Through the first five months of 2013, surimi salesin
"It is already late to catch up even if the weatherimproves now but a warm sunny summer would definitely help to counter-balance these bad statistics," he said.
Beliveau concurred with Guenneugues, saying sales at
Also
Looking for new sales tactics
In addition to the bad weather -- and the flop of the Dukan diet-- surimi producers are also losing out on opportunities to promote their products at drive-through stations of French retailers, he said.
First introduced by Auchan, Leclerc, Casino and Carrefour in 2007, they have become a common method offood shopping, especially for young consumers, Beliveau said.
The concept is simple: Shoppers order online and get it delivered to their cars at hypermarkets.
"We know we could sell more volumes if we advertised online," Beliveau told IntraFish. "We believe it's one of the new potential markets for surimi."
Eric Coly, head of financial reporting at French deli group Fleury Michon, said also his company is struggling with the downward trend.
"The whole market has declined this year -- at Fleury Michon we see the same trend," he said
The company is now banking on "natural products" and premium surimi, Coly told IntraFish, with shoppers trending toward more expensive, branded products.
"Consumers no longer purchase discount labels -- they don't want to buy surimi with additives, preservatives, and so on," he said. "I'm sure we are on a good way with premium surimi."
Nevertheless, passing on high prices is difficult, he said, and much of the product goes over the counter due to promotional activities and price reductions.
When asked about the company sales targets for the year, Coly declined to comment but said "the whole market will decrease 10 percent in 2013" compared to last year.
(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).
(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.
(vasep.com.vn) In 2025, Chile imported more than USD 156 million worth of tuna, up 8.1% compared to the previous year and the highest level in the past five years. As the supply structure in this market is rapidly shifting, Vietnamese tuna is facing both opportunities to expand market share and increasing competitive pressure from Thailand, Colombia, and China.
(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.
(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.
(seafood.vasep.com.vn) According to the latest statistics for January 2026, Vietnam’s pangasius export value to major market blocs recorded encouraging growth compared with the same period last year, indicating that consumption demand is gradually recovering.
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