Dutch retailers including Agrimarkt, Albert Heijn (Ahold), Bas van der Heijden, C1000, COOP, Digros, Dekamarkt, Dirk van den Broek, EMTE, Hoogvliet, Jan Linders, Jumbo, Lidl, MCD supermarkten, Poiesz, PLUS, Spar, and Superunie (supermarket purchasing organisation) will actively promote the wide range of MSC and ASC labelled products available to shoppers through in-store nationwide advertising. The campaign will encourage consumers to make an informed choice for sustainably wild-caught (MSC) and responsibly farmed seafood (ASC).
The first ‘Think Fish Week’ is supported by over 85 per cent of Dutch supermarkets, reflecting the growing support and awareness among retailers and consumers for environmentally responsible seafood.
Nearly 3,300 outlets will be displaying MSC and ASC labelled products, including Albert Heijn, Netherlands largest supermarket chain; Lidl; COOP and Spar. Foodservice suppliers Sligro and Sodexo will also join the campaign, bringing certified seafood to the forefront in workplace and school canteens throughout the country.
“Retailers have an important role to play in promoting sustainable seafood,” says Nicolas Guichoux, MSC Global Commercial Director. “By sourcing and promoting certified products they help their customers to make responsible choices when shopping for fish. It is wonderful to see our partners supporting the ‘Think Fish Week’ and actively promoting sustainable seafood.”
“We are delighted to work with MSC and WWF-Netherlands on the ‘Think Fish Week’,” says Bas Geerts, Standards Director ASC. “This campaign will help grow the global market for responsible seafood and inform consumers about the impact of their choices; and, how they can actively help the aquaculture industry become more environmentally and socially responsible.”
Elies Arps, Senior Advisor Sustainable Markets WWF-NL adds: “Our oceans are diverse and beautiful, but also vulnerable and important for our existence. Fish is the main source of protein for around one billion people. Furthermore, seafood is healthy and affordable. As the world’s population grows, the demand for protein-rich food and, thus, fish will increase. Oceans are overfished, mangroves are destroyed to make room for fish farms, and large fishing nets are damaging the seabed and coral reefs that act as nurseries. Consumers often believe that they do not have the power to act on these issues. But by choosing seafood with the ASC or MSC label they can make a difference and help to protect the oceans.”
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
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