Dutch retailers including Agrimarkt, Albert Heijn (Ahold), Bas van der Heijden, C1000, COOP, Digros, Dekamarkt, Dirk van den Broek, EMTE, Hoogvliet, Jan Linders, Jumbo, Lidl, MCD supermarkten, Poiesz, PLUS, Spar, and Superunie (supermarket purchasing organisation) will actively promote the wide range of MSC and ASC labelled products available to shoppers through in-store nationwide advertising. The campaign will encourage consumers to make an informed choice for sustainably wild-caught (MSC) and responsibly farmed seafood (ASC).
The first ‘Think Fish Week’ is supported by over 85 per cent of Dutch supermarkets, reflecting the growing support and awareness among retailers and consumers for environmentally responsible seafood.
Nearly 3,300 outlets will be displaying MSC and ASC labelled products, including Albert Heijn, Netherlands largest supermarket chain; Lidl; COOP and Spar. Foodservice suppliers Sligro and Sodexo will also join the campaign, bringing certified seafood to the forefront in workplace and school canteens throughout the country.
“Retailers have an important role to play in promoting sustainable seafood,” says Nicolas Guichoux, MSC Global Commercial Director. “By sourcing and promoting certified products they help their customers to make responsible choices when shopping for fish. It is wonderful to see our partners supporting the ‘Think Fish Week’ and actively promoting sustainable seafood.”
“We are delighted to work with MSC and WWF-Netherlands on the ‘Think Fish Week’,” says Bas Geerts, Standards Director ASC. “This campaign will help grow the global market for responsible seafood and inform consumers about the impact of their choices; and, how they can actively help the aquaculture industry become more environmentally and socially responsible.”
Elies Arps, Senior Advisor Sustainable Markets WWF-NL adds: “Our oceans are diverse and beautiful, but also vulnerable and important for our existence. Fish is the main source of protein for around one billion people. Furthermore, seafood is healthy and affordable. As the world’s population grows, the demand for protein-rich food and, thus, fish will increase. Oceans are overfished, mangroves are destroyed to make room for fish farms, and large fishing nets are damaging the seabed and coral reefs that act as nurseries. Consumers often believe that they do not have the power to act on these issues. But by choosing seafood with the ASC or MSC label they can make a difference and help to protect the oceans.”
(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.
(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.
(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.
(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.
(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
(seafood.vasep.com.vn) Entering 2026, the U.S. whitefish market has shown complex developments as global cod supply continues to tighten, while the U.S. trade environment becomes less stable. In this context, the U.S. market has had to become more flexible in sourcing alternative whitefish. However, relying heavily on Alaska pollock is not a long-term solution, as it is a strictly managed fishery with quotas and sustainability regulations, limiting any rapid increase in output to offset cod shortages.
(seafood.vasep.com.vn) Aquaculture, capture fisheries, and seed production activities in Lam Dong in the early months of 2026 continued to show positive signs, with both output and farming area slightly increasing compared to the same period, contributing to maintaining overall industry stability.
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