Phu Yen Province’s offshore fishery has experienced strong growth since 1994. In particular, the number of boats participating in tuna fishing has steadily increased.
Thanks to Japanese experts who deployed modern machinery and equipment and applied new technologies in exploitation, processing and storage, tuna fishing has become a provincial asset, increasing socioeconomic development and improved living conditions for local people. In addition, offshore fishing has also contributed to protecting national sovereignty on islands and territorial waters.
Phu Yen Tuna products have had competitive advantage and have needed adequate investment in the processing sector in commensurate with potential. Tuna is a fresh dish popular in many countries around the world such as Japan, the US, France, Chinese-Taipei and Saudi Arabia. Phu Yen Province’s tuna fishing reaches about 10,000-15,000 tonnes per year.
From the development of a deep understanding, the study of dynamic factors, the physical properties of exploitation, pre-processing and processing as well as demand for tuna products from foreign countries such as the US, Japan and France, the Phu Yen Provincial People's Committee approved a project on applying techniques and management processes in order to improve their product value and build the Phu Yen Tuna collective mark in 2013. This project was considered a breakthrough in constructing a development engine for Phu Yen Tuna products in the international market.
In 2011, Phu Yen was the first province in the country to be granted a collective trademark for tuna by the National Office of Intellectual Property of Vietnam. These collective trademarks allow the promotion of the Phu Yen Tuna brand, which while strong domestically still requires much more work abroad.
Collective marks owned by the Phu Yen Tuna Association whose members can use the collective mark to market their products. Collective marks often develop a set of standards for the use and allow members to use the mark if they meet these standards. Collective marks can be seen as an effective form of members in the association in advertising and marketing to consumers based on the mainstream channels.
Tuna processing and production based on the value chain is an activity of significant importance, contributing to reducing post-harvest losses and improving the product value. To achieve high efficiency and ensure sustainability in the exploitation, purchasing, processing, consumption and exports in accordance with potential and production capacity; to meet market demands and trends; to help fishermen understand their role in improving exploitation efficiency, reducing post-harvest losses and keeping tuna in good condition; to raise awareness of collectors, processing and export businesses, the province needs to make further efforts. The province also needs to adopt appropriate solutions to promote productivity, product quality and value in order to improve the Phu Yen Tuna brand
(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.
(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.
(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.
(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.
(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
(seafood.vasep.com.vn) Entering 2026, the U.S. whitefish market has shown complex developments as global cod supply continues to tighten, while the U.S. trade environment becomes less stable. In this context, the U.S. market has had to become more flexible in sourcing alternative whitefish. However, relying heavily on Alaska pollock is not a long-term solution, as it is a strictly managed fishery with quotas and sustainability regulations, limiting any rapid increase in output to offset cod shortages.
(seafood.vasep.com.vn) Aquaculture, capture fisheries, and seed production activities in Lam Dong in the early months of 2026 continued to show positive signs, with both output and farming area slightly increasing compared to the same period, contributing to maintaining overall industry stability.
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