Phu Yen Province’s offshore fishery has experienced strong growth since 1994. In particular, the number of boats participating in tuna fishing has steadily increased.
Thanks to Japanese experts who deployed modern machinery and equipment and applied new technologies in exploitation, processing and storage, tuna fishing has become a provincial asset, increasing socioeconomic development and improved living conditions for local people. In addition, offshore fishing has also contributed to protecting national sovereignty on islands and territorial waters.
Phu Yen Tuna products have had competitive advantage and have needed adequate investment in the processing sector in commensurate with potential. Tuna is a fresh dish popular in many countries around the world such as Japan, the US, France, Chinese-Taipei and Saudi Arabia. Phu Yen Province’s tuna fishing reaches about 10,000-15,000 tonnes per year.
From the development of a deep understanding, the study of dynamic factors, the physical properties of exploitation, pre-processing and processing as well as demand for tuna products from foreign countries such as the US, Japan and France, the Phu Yen Provincial People's Committee approved a project on applying techniques and management processes in order to improve their product value and build the Phu Yen Tuna collective mark in 2013. This project was considered a breakthrough in constructing a development engine for Phu Yen Tuna products in the international market.
In 2011, Phu Yen was the first province in the country to be granted a collective trademark for tuna by the National Office of Intellectual Property of Vietnam. These collective trademarks allow the promotion of the Phu Yen Tuna brand, which while strong domestically still requires much more work abroad.
Collective marks owned by the Phu Yen Tuna Association whose members can use the collective mark to market their products. Collective marks often develop a set of standards for the use and allow members to use the mark if they meet these standards. Collective marks can be seen as an effective form of members in the association in advertising and marketing to consumers based on the mainstream channels.
Tuna processing and production based on the value chain is an activity of significant importance, contributing to reducing post-harvest losses and improving the product value. To achieve high efficiency and ensure sustainability in the exploitation, purchasing, processing, consumption and exports in accordance with potential and production capacity; to meet market demands and trends; to help fishermen understand their role in improving exploitation efficiency, reducing post-harvest losses and keeping tuna in good condition; to raise awareness of collectors, processing and export businesses, the province needs to make further efforts. The province also needs to adopt appropriate solutions to promote productivity, product quality and value in order to improve the Phu Yen Tuna brand
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
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