Vietnam’s exports to Japan have seen steady growth over the years, hitting 9.68 billion USD in the first half of 2019, up 9.1 percent from the same period last year. Key export items include textile and garment, seafood, machinery, wood products, mobile phones and electronic components.
As of the beginning of May, Japan was Vietnam’s second largest investor, running 4,118 foreign direct investment projects worth 57.3 billion USD, mostly in processing and manufacturing, retail and real estate. An estimated 2,500 Japanese firms, including leading conglomerates, have operated in Vietnam, and many of them plan to expand.
The recent upswing in exports to Japan was thanks to the signing of the CPTPP, of which both Vietnam and Japan are members. Under the CPTPP, Japan agreed to eliminate duties for most Vietnamese agricultural and seafood products.
Japan immediately lifted 86 percent of tariff lines for goods from Vietnam, representing 93.6 percent of the latter country’s exports after the deal went into force. After five years, Vietnam will be exempt from about 90 percent of tariff lines.
The CPTPP is hoped to bring tremendous benefits for both countries, said Deputy Minister of Industry and Trade Tran Quoc Khanh.
The trade deal will allow Japanese enterprises to enter Vietnam’s growing public procurement market, which has been so far closed to foreign providers. Additionally, it would give those working in banking, insurance, construction, logistics, accounting and graphic design – areas Japan holds competitive edges – broader access to the Vietnamese market.
The CPTPP will strengthen Vietnam’s role as a production base for Japanese manufacturers and in return, Vietnamese firms will also receive the same benefits when entering Japan, according to Yuri Sato, Executive Vice President of the Japan External Trade Organisation (JETRO).
Sato added that the agreement imposes strong protection requirements in terms of intellectual property rights and investment protection. For example, foreign companies now have the right to withdraw investment and require fair compensation and legal support if their assets are nationalised. These rules could encourage Japanese firms to ramp up technological exports to Vietnam.
Therefore, the CPTPP is expected to greatly facilitate the flow of trade and investment between the two nations by not only removing tariffs but also creating new business opportunities and allowing reduction of trade and investment procedures.
Shibata Eiji, Vice Chairman of Japan-based AEON Group said Vietnamese goods have great potential in the Japanese market. In 2013, Japan imported Vietnamese tra fish for the first time with a very modest number of 5 tonnes, but imports rose 20 times to 100 tonnes a mere five years later.
AEON wants to double import revenue of Vietnamese products to 500 million USD by 2020 and raise it to 1 billion USD by 2025, the vice chairman noted.
To sustainably boost exports to Japan, Vietnam, first and foremost, needs an effective marketing strategy. The two sides should also provide broader access for each other’s agricultural and seafood products and effectively implement joint initiatives to improve the investment environment and promote Japanese investment in Vietnam.
Minister of Industry and Trade Tran Tuan Anh said Vietnam joining trade agreements like CPTPP will bring more export opportunities; however, the country would confront challenges, particularly growing competition from foreign rivals for agricultural and seafood products.
The minister suggested Vietnamese producers seek partnerships with Japanese firms to utilise their capital and technology, hereby gaining stronger foothold in the Japanese market and playing a greater part in regional and global supply chains.
VNA
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
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