Now thousands of customers at pubs, hotels, restaurants, schools and hospitals across the UK will enjoy prawns and basa sourced from farms that care for the environment, the people and local communities
Responsible sourcing is a key element of Brakes strategy. Andrew Crawford, Fish & Seafood Category Manager for Brakes, explained how the foodservice provider is looking to grow its range of ASC certified products, starting with the new warm water prawns.
"We want to be seen as market leaders in the provision of sustainably and responsibly sourced fish and seafood, driving the foodservice market in the right direction and the introduction of ASC certified products into our product range will help us to do this," Crawford said. "We are proud to offer the biggest range of sustainable fish and seafood in the UK and we also work closely with our customers to help them meet their own commitments. Ultimately, sourcing sustainably and responsibly is the right thing to do."
Committed to responsibly farmed seafood
In May 2015 Brakes became the first national wholesale foodservice supplier to sign the Sustainable Fish City pledge, committing to source fish and seafood only from demonstrably sustainable and responsible sources for its own brand, general sale range by May 2016.
As a further extension of their commitment to protect the marine environment, Brakes have also added three lines of ASC certified pangasius Basa to their product offerings this month.
"We are gradually tailoring our range to fulfil our commitment and the new ASC certified shrimp and pangasius will help in this process. We have a long history of sustainable fish and seafood initiatives and accomplishments, and looking at our farmed range is the next logical step," continued Crawford.
"It's a significant moment to have the first ASC certified prawn in UK foodservice now available. The UK foodservice market is a global leader is responsible seafood, and this commitment by Brakes to offer not only shrimp, but also ASC certified Basa, is a strong example that responsible aquaculture is good for business," said Esther Luiten, Senior Commercial Marketing Manager for ASC.
"By choosing ASC certified species, Brakes is supporting farms that protect the environment while offering their customers a responsible choice."
Pubs, schools and others food service providers that source ASC certified products from Brakes can apply for an ASC Chain of Custody Certification, which would allow them to use the consumer facing logo. The ASC logo recognises and rewards those who prioritise responsible aquaculture. Furthermore, the logo lets customers know that their meal originates from a responsible source and gives them confidence that their purchase makes a positive contribution to the health of our oceans, local ecosystems and workers' rights.
Traceability assurance
The ASC certified prawns are sourced from the Vietnamese shrimp farm, Quoc Viet. The family run business was the first Asian shrimp farm to gain ASC certification following independent assessment against the ASC Shrimp Standard.
ASC labelled seafood can be traced back through the supply chain to a responsibly managed fish farm. In order to achieve chain of custody certification each company in the supply chain must meet strict requirements and have in place traceability systems that ensure no product mixing or substitutions can occur.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, Vietnam's crab export value in March 2024 reached more than 18 million USD, an increase of 66% over the same period last year. Cumulatively, in the first 3 months of the year, export turnover reached more than 52 million USD, up 75% over the same period.
Vietnam's pangasius exports to Brazil reached nearly USD 28 million in the first quarter of 2024, surging by 44% compared to the same period in 2023.
(vasep.com.vn) According to Vinh Long Statistics Department, the whole province currently has 2,119 hectares of aquaculture area, an increase of 1.03% (equivalent to an increase of 21.62 hectares) over the same period last year; Of which the industrial pangasius farming area is 370.8 hectares, an increase of 0.12% or an increase of 0.42 hectares.
(seafood.vasep.com.vn) 2023 was an unsuccessful year not only for Vietnamese but also for Thailand tuna exporters in the Middle East market. Thailand's tuna exports to this market decreased by 21% in value and 27% in volume compared to 2022. Therefore, the Middle East dropped to second position among Thailand's export markets after the US, accounting for 22% of total export turnover in 2023.
Competent ministries, sectors and localities should continue efforts to lift the European Commission’s “yellow card” against the Vietnamese seafood products for illegal, unreported and unregulated (IUU) fishing, as an inspection team of the commission will visit Vietnam soon, Minister of Agriculture and Rural Development Le Minh Hoan.
(seafood.vasep.com.vn) According to data from Vietnam Customs, in March 2024, Vietnamese pangasius export turnover to markets reached 156 million USD, down 14% over the same period. Vietnam pangasius export value in QI/2024 reached 411 million USD, down 3% compared to QI/2023.
(vasep.com.vn) According to data from the Department of Fisheries, as of March 20, 2024, the shrimp farming area reached about 348,670 hectares, including 334,799 hectares of black tiger prawn farming area and 13,871 hectares of white leg shrimp farming area.
(seafood.vasep.com.vn) Vietnam's tuna exports reached around $84 million in March 2024, a 17% rise. Vietnam's total tuna export revenue for the first three months of 2024 was $215 million, up 19% from the same time in 2023 but down 17% from 2022. It is anticipated that tuna exports may miss the billion-dollar mark as in 2022 at this rate and the difficulties the business faces.
Vietnam raked in over US$200 million from exporting tuna to 86 markets worldwide during the first quarter of the year, representing a rise of 19% against the same period from last year.
Vietnam’s pangasius export to the United Arab Emirates (UAE) reached more than 7 million USD in the first quarter of this year, a rise of 67% against the same period last year. UAE mainly imported frozen fillets from Vietnam.
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