Now thousands of customers at pubs, hotels, restaurants, schools and hospitals across the UK will enjoy prawns and basa sourced from farms that care for the environment, the people and local communities
Responsible sourcing is a key element of Brakes strategy. Andrew Crawford, Fish & Seafood Category Manager for Brakes, explained how the foodservice provider is looking to grow its range of ASC certified products, starting with the new warm water prawns.
"We want to be seen as market leaders in the provision of sustainably and responsibly sourced fish and seafood, driving the foodservice market in the right direction and the introduction of ASC certified products into our product range will help us to do this," Crawford said. "We are proud to offer the biggest range of sustainable fish and seafood in the UK and we also work closely with our customers to help them meet their own commitments. Ultimately, sourcing sustainably and responsibly is the right thing to do."
Committed to responsibly farmed seafood
In May 2015 Brakes became the first national wholesale foodservice supplier to sign the Sustainable Fish City pledge, committing to source fish and seafood only from demonstrably sustainable and responsible sources for its own brand, general sale range by May 2016.
As a further extension of their commitment to protect the marine environment, Brakes have also added three lines of ASC certified pangasius Basa to their product offerings this month.
"We are gradually tailoring our range to fulfil our commitment and the new ASC certified shrimp and pangasius will help in this process. We have a long history of sustainable fish and seafood initiatives and accomplishments, and looking at our farmed range is the next logical step," continued Crawford.
"It's a significant moment to have the first ASC certified prawn in UK foodservice now available. The UK foodservice market is a global leader is responsible seafood, and this commitment by Brakes to offer not only shrimp, but also ASC certified Basa, is a strong example that responsible aquaculture is good for business," said Esther Luiten, Senior Commercial Marketing Manager for ASC.
"By choosing ASC certified species, Brakes is supporting farms that protect the environment while offering their customers a responsible choice."
Pubs, schools and others food service providers that source ASC certified products from Brakes can apply for an ASC Chain of Custody Certification, which would allow them to use the consumer facing logo. The ASC logo recognises and rewards those who prioritise responsible aquaculture. Furthermore, the logo lets customers know that their meal originates from a responsible source and gives them confidence that their purchase makes a positive contribution to the health of our oceans, local ecosystems and workers' rights.
Traceability assurance
The ASC certified prawns are sourced from the Vietnamese shrimp farm, Quoc Viet. The family run business was the first Asian shrimp farm to gain ASC certification following independent assessment against the ASC Shrimp Standard.
ASC labelled seafood can be traced back through the supply chain to a responsibly managed fish farm. In order to achieve chain of custody certification each company in the supply chain must meet strict requirements and have in place traceability systems that ensure no product mixing or substitutions can occur.
(seafood.vasep.com.vn) The US remains Vietnam’s largest single market for shrimp imports, accounting for 20% of Vietnam's total shrimp exports globally. As of October 15th, 2024, Vietnamese shrimp exports to the US reached nearly 600 million dollas, marking a 10% increase compared to the same period in 2023.
(seafood.vasep.com.vn) According to Vietnam Customs, pangasius exports to Canada reached over 1 million USD in the first half of October 2024, a 33% decrease compared to the same period last year. However, by October 15, 2024, total pangasius exports to Canada had reached 32 million USD, reflecting a 10% increase compared to the same period in 2023.
(seafood.vasep.com.vn) Cà Mau is accelerating its digital transformation, developing green industries, and promoting high-tech processing of agricultural and aquatic products, with a focus on sustainable economic growth and environmental protection.
(seafood.vasep.com.vn) The Dong Thap Pangasius Festival 2024, themed 'Dong Thap Pangasius: Green Journey - Green Value', will take place on November 16-17 in Hong Ngu City.
The positive business momentum in the domestic seafood sector could last into the first half of 2025, according to experts.
(seafood.vasep.com.vn) In the first three quarters of 2024, brackish water shrimp production exceeded 1.1 million tons, with export revenue reaching $2.8 billion. The seafood industry has set a target of $4 billion for shrimp exports for the entire year.
While the price of 1 kg of shrimp hovers around 20 USD, the value of 1 kg of chitosan—extracted from shrimp—can soar to 500 USD. This highlights a significant challenge within the seafood processing industry.
(seafood.vasep.com.vn) By October, Vietnam's shrimp exports had generated nearly $3 billion, reflecting an increase of over 10% compared to the same period last year. Shrimp remains the leading commodity contributing to the export turnover of the entire seafood industry.
(seafood.vasep.com.vn) Sao Ta Foods Joint Stock Company (FIMEX VN - HoSE: FMC) concluded Q3/2024 with significant growth in revenue. Specifically, Sao Ta Food recorded revenue of VND 2,845 billion, a 58.6% increase year-on-year. The company's profit after tax reached VND 95 billion, up 6.2%.
VASEP's Seafood Export Report for the third quarter of 2024 provides a comprehensive overview of Vietnam's seafood export performance in the first nine months, with impressive results reaching $7.2 billion—an increase of 9% over the same period last year. In the third quarter alone, seafood exports grew by 15%, totaling $2.8 billion. This growth is attributed to a recovery in demand and prices in key markets such as the U.S. and China, as well as the competitive advantage of value-added products in markets like Japan and Australia.
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