Now thousands of customers at pubs, hotels, restaurants, schools and hospitals across the UK will enjoy prawns and basa sourced from farms that care for the environment, the people and local communities
Responsible sourcing is a key element of Brakes strategy. Andrew Crawford, Fish & Seafood Category Manager for Brakes, explained how the foodservice provider is looking to grow its range of ASC certified products, starting with the new warm water prawns.
"We want to be seen as market leaders in the provision of sustainably and responsibly sourced fish and seafood, driving the foodservice market in the right direction and the introduction of ASC certified products into our product range will help us to do this," Crawford said. "We are proud to offer the biggest range of sustainable fish and seafood in the UK and we also work closely with our customers to help them meet their own commitments. Ultimately, sourcing sustainably and responsibly is the right thing to do."
Committed to responsibly farmed seafood
In May 2015 Brakes became the first national wholesale foodservice supplier to sign the Sustainable Fish City pledge, committing to source fish and seafood only from demonstrably sustainable and responsible sources for its own brand, general sale range by May 2016.
As a further extension of their commitment to protect the marine environment, Brakes have also added three lines of ASC certified pangasius Basa to their product offerings this month.
"We are gradually tailoring our range to fulfil our commitment and the new ASC certified shrimp and pangasius will help in this process. We have a long history of sustainable fish and seafood initiatives and accomplishments, and looking at our farmed range is the next logical step," continued Crawford.
"It's a significant moment to have the first ASC certified prawn in UK foodservice now available. The UK foodservice market is a global leader is responsible seafood, and this commitment by Brakes to offer not only shrimp, but also ASC certified Basa, is a strong example that responsible aquaculture is good for business," said Esther Luiten, Senior Commercial Marketing Manager for ASC.
"By choosing ASC certified species, Brakes is supporting farms that protect the environment while offering their customers a responsible choice."
Pubs, schools and others food service providers that source ASC certified products from Brakes can apply for an ASC Chain of Custody Certification, which would allow them to use the consumer facing logo. The ASC logo recognises and rewards those who prioritise responsible aquaculture. Furthermore, the logo lets customers know that their meal originates from a responsible source and gives them confidence that their purchase makes a positive contribution to the health of our oceans, local ecosystems and workers' rights.
Traceability assurance
The ASC certified prawns are sourced from the Vietnamese shrimp farm, Quoc Viet. The family run business was the first Asian shrimp farm to gain ASC certification following independent assessment against the ASC Shrimp Standard.
ASC labelled seafood can be traced back through the supply chain to a responsibly managed fish farm. In order to achieve chain of custody certification each company in the supply chain must meet strict requirements and have in place traceability systems that ensure no product mixing or substitutions can occur.
(seafood.vasep.com.vn) To maximize natural advantages and increase the value of local aquatic products, Ca Mau province is promoting the ecological shrimp farming model under mangrove forests. This model not only brings high profits to people thanks to businesses committing to purchasing products at prices 10-20% higher than the market price but also aims for sustainable development and environmental friendliness.
(seafood.vasep.com.vn) The Comprehensive Economic Partnership Agreement (CEPA) between Vietnam and the United Arab Emirates (UAE) was signed after just over a year of negotiations. With high demand for premium seafood in the UAE, particularly for shrimp and tuna products, Vietnam’s tuna industry is expected to gain increased export opportunities and higher product value thanks to the preferential terms of the CEPA.
(seafood.vasep.com.vn) In October 2024, seafood exports from Vietnam are estimated to exceed $1 billion, marking a 28% increase compared to the same period last year. This achievement signifies the first return to the $1 billion milestone in 27 months, since June 2022, providing a significant boost for Vietnamese seafood enterprises.
(seafood.vasep.com.vn) Under the theme "Dong Thap Pangasius: Green Journey - Green Value," the Dong Thap Pangasius Festival 2024 will take place over two days, November 16th and 17th, at Vo Nguyen Giap Square in Hong Ngu City.
(seafood.vasep.com.vn) The Department of Agriculture and Rural Development of Kien Giang has announced a plan to stabilize the biosafety rice-shrimp production area at 117,340 hectares by 2030.
(seafood.vasep.com.vn) According to the Department of Fisheries in Ca Mau, the total aquatic product output in the region is estimated at 536,140 tons as of October 17, achieving 82.23% of the annual plan and marking a 1.74% increase compared to the same period last year. Within this total, shrimp production stands at 208,495 tons, reaching 82.41% of the planned target and showing a 2.23% increase year-over-year.
(seafood.vasep.com.vn) According to data from Vietnam Customs, pangasius exports to Iraq have surged significantly in the first nine months of 2024, marking the highest levels seen in three years. This upward trend has positioned Iraq as a key market for Vietnamese pangasius, even surpassing Iran, traditionally regarded as a gateway for trade between Vietnam and the Middle East.
(seafood.vasep.com.vn) Bình Thuận's seafood production has maintained stability year-to-date, with favorable fishing grounds. However, the growth rate slowed slightly in the third quarter due to the impact of storms and tropical depressions in the East Sea.
(seafood.vasep.com.vn) Pangasius, a popular whitefish species favored in many global markets and a signature fish of Vietnam, faces stiff competition from other whitefish varieties such as cod, hake, and tilapia. However, Vietnamese pangasius has emerged as the top choice among whitefish imported by Brazil.
(seafood.vasep.com.vn) According to market trends, starting in Q3, importers typically ramp up purchases to prepare for the holiday season and year-end festivities. U.S. consumer spending is expected to recover in the second half of 2024 compared to the same period last year, which could positively impact the value of Vietnam's seafood exports to this market.
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