1. Why is it so cheap? If the deal seems to be too good to be true – it is! Seafood isn’t cheap and if it is there is a reason for that – likely the fish is mislabeled, pumped up with water or adulterated in some other way. Stay away from the “deals.”
2. Do I know you? If you don’t know your supplier, you are making a grave mistake. Suppliers should be partners, not a roster of revolving phone calls you make when you need a case of this or a case of that. Build a relationship with your purveyors, it will help you and help them.
3. Is this fish sustainable? We know there are a slew of competing eco-labels and certification programs out there – and, really, some are better than others. But don’t be lazy, take the time to look at these sustainable seafood certification programs to make sure the fish carrying their stamp really is sustainable.
4. How can I help? In the past several years, the“fishery improvement project,” or FIP, hasemerged as a way for retailers and foodservice professionals to directly contribute to the recovery and sustainability of a fishery they rely on. Groups such as Sea Pact are helping fund FIPs for Brazilian lobster FIP and other fisheries. Seafood companies, too, are contributing directly to FIPs. Do your part, get involved.
5. Where did this fish come from? Selling seafood today is all about tying the product back to the producer, whether that is a fisherman in Norway or fish farmer in Thailand. Know where your fish comes from – visit the fishing grounds or tour the farm.
6. What’s it taste like? Of course, at the end of the day, you are selling food – and food is all about taste. It’s surprising, therefore, how many retailers and restaurateurs have trouble articulating the taste of particular seafood to their customers. There are lots of ways to help your customers understand the taste of seafood, but first you need to know how it tastes.
7. Can you get it to me? Doesn’t matter if your supplier has the best fish on the planet, if they can’t get it to you when you need it, they’re of no use to you. Make sure you understand the logistics capabilities of your vendor.
8. Are you trendy? Plenty of suppliers just want to flip inventory; they don’t want to help you with research on food trends and new species. Don’t settle for an out-of-date supplier. Look for one who is current with trendsand other business developments that will help you sell more seafood.
9. Do I have a marketing plan for this? Ask yourself if you are truly prepared to sell the seafood you are brining into your supermarket or restaurant. Do you have best practices in place to care for the safety of the seafood? Do you have a marketing plan to really push sales of the fish or shellfish – something beyond just sticking it in the display case or putting it on the menu. Seafood customers need nurturing.
10. Should I be selling seafood at all? Look, it is way easier to sell beef and chicken – way easier. Seafood is harder. There are seasons to contend with, sustainability issues, logistic challenges, a variety of species to understand, etc. If you don’t want the complexity of selling seafood, don’t sell it. You won’t do it well and your customers – if given a bad fish – will become seafood haters, and that is not good for anyone.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
(seafood.vasep.com.vn) Vietnam’s seafood exports in the first 10 months of 2025 recorded significant progress, reaching more than USD 9.5 billion, up 15% year-on-year. This result reflects the sector’s persistent efforts amid a highly volatile market, especially policy shocks from the US Although signs of slowdown emerged in the third quarter due to countervailing taxes, key product groups still maintained strong momentum and created a foundation for full-year exports to reach USD 11 billion.
(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
(seafood.vasep.com.vn) At the conference on “Linking the Production and Consumption Chain of Ca Mau Crab 2025,” Vice Chairman of the Ca Mau Provincial People’s Committee Lê Văn Sử posed a central question: how to shift the province’s crab exports toward official trade channels, instead of relying heavily on small-scale border trade with China as currently practiced.
(seafood.vasep.com.vn) The whitefish market in Japan is showing a clear divergence among supplying countries, in which Vietnam continues to affirm its role as a stable and high-potential exporter. Vietnam currently ranks third after the US and Russia in whitefish export value to Japan. Thanks to tariff incentives and the ability to meet Japan’s strict standards, Vietnamese pangasius continues to record a stable and positive growth trend.
(seafood.vasep.com.vn) The People's Committee of Ca Mau Province has just issued a plan to expand the super-intensive, low-water-exchange, biosecure white-leg shrimp farming model (RAS-IMTA) for whiteleg shrimp farming to a scale of 1,500 hectares, aiming to develop high-tech, sustainable and environmentally friendly shrimp farming.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company (HNX: SGC) plans to issue over 7.1 million shares to raise nearly 465 Billion VND for Hoan Ngoc M&A Deal.
(seafood.vasep.com.vn) According to Rabobank, global tilapia production is forecast to exceed 7 million tons in 2025, driven by a strong recovery in major producing countries including China, Indonesia, Egypt, Bangladesh and Vietnam. Among them, Vietnam is emerging as a potential tilapia supplier in the global supply chain, capitalizing on market fluctuations to expand production and exports.
By the end of Q3/2025, Vietnam’s seafood industry recorded a clear recovery as a series of leading companies reported strong profits — some even achieving the highest results in their history. After several quarters struggling with high costs and weakened demand, the latest business results indicate a robust comeback across the industry.
(seafood.vasep.com.vn) On November 12 in Ho Chi Minh City, the Embassy of the Netherlands, in coordination with the Ministry of Agriculture and Environment, organized the Vietnam–Netherlands Business Forum under the theme “Shaping the future of sustainable aquaculture in the Mekong Delta.”
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