At the European Seafood Exposition (ESE), many pangasius importers refused to close deal with Vietnam suppliers at US$2.7 per kilogram (FOB, Ho Chi Minh City). At VND22,000 – 24,000 per kilogram of domestic raw fish, even if fish could be sold at US$2.7, both pangasius processors and farmers would only reach breakeven. In fact, some other companies insist on keeping offers at high level of US$3.2 – 3.5 per kilogram. In their opinion, pangasius products are currently traded in supermarket chain at US$13 per kilogram, so fish importers and retailers still reach a great deal if they accept to purchase pangasius at US$3.5. However, European purchasers hesitated to buy fish due to low fish consumption in the region.
Fish consumption in the EU is weakening. According to International Trade Center (ITC), shipment of seafood (HS code 03) to the market in January 2012 totaled US$2.56 billion, a drop of nearly 9 percent from the same month last year. On the one hand, the drop in import value was caused by financial difficulties in European countries. On the other hand, other EU’s seafood suppliers, particularly Thailand, reduced shipments to this market because of less attractive export price.
In the first months of 2012, Thailand’s export of all varieties of fish to the EU fell about 10 percent, in which tilapia reported the strongest drop.
Statistics from Thailand Customs and Thai Frozen Food Association (TFFA) showed that in January and February 2012, shipment of frozen and fresh tilapia from Thailand to the EU was down 99.73 percent from the same period of 2012. However, fish’s average export price went up to Baht90,000 per MT. Export volume of tilapia fillet was also dropped 93 percent, but average export price was 5 times higher than that of the first two months of 2011.
According to Vietnam Customs, the number of Vietnam exporters to the EU decreased sharply from the same period of 2011, especially many companies stopped to ship to the block although it was considered as their main and traditional market.
An exporter shared that the EU accounted for 50 percent of the company’s total exports. However, since early 2012, it has stopped supplying fish to the market because consumption of fish remained weak there and importers offered a very low price while the firm tried to sell fish at more than US$3.0 per kilogram. “Stanstill business with the EU makes us difficult, but we accept to wait and hope for a new period of higher fish price. We accept the difficult time to keep the real value for pangasius”.
Pangasius is a famous and special fish of Vietnam which is seen as an alternative for the world’s main whitemeat fish species. The fish became more and more popular and gains lots of confidence of consumers in the EU and global market. In the tough economic situation when European consumers have to cut expenses in every way, they are still looking for a good quality fish with reasonable prices like pangasius. Therefore, EU importers and retailers have to keep pangasius on supermarket shelves if they want to attract customers.
Should Vietnam pangasius exporters stop supply fish to the EU within a month to wait the market to recover? And why not US$3.5 per kilogram for pangasius fillet?
(seafood.vasep.com.vn) Nearly US$1.7 billion is the projected gap in 2029 between the baseline scenario and a scenario in which Vietnam’s seafood exports grow by 10% annually, according to calculations by VASEP to be presented at Vietnam Seafood Summit 2026. This gap raises a key question for the entire industry: Which markets, products and supply chain improvements will generate the additional growth?
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
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