At the European Seafood Exposition (ESE), many pangasius importers refused to close deal with Vietnam suppliers at US$2.7 per kilogram (FOB, Ho Chi Minh City). At VND22,000 – 24,000 per kilogram of domestic raw fish, even if fish could be sold at US$2.7, both pangasius processors and farmers would only reach breakeven. In fact, some other companies insist on keeping offers at high level of US$3.2 – 3.5 per kilogram. In their opinion, pangasius products are currently traded in supermarket chain at US$13 per kilogram, so fish importers and retailers still reach a great deal if they accept to purchase pangasius at US$3.5. However, European purchasers hesitated to buy fish due to low fish consumption in the region.
Fish consumption in the EU is weakening. According to International Trade Center (ITC), shipment of seafood (HS code 03) to the market in January 2012 totaled US$2.56 billion, a drop of nearly 9 percent from the same month last year. On the one hand, the drop in import value was caused by financial difficulties in European countries. On the other hand, other EU’s seafood suppliers, particularly Thailand, reduced shipments to this market because of less attractive export price.
In the first months of 2012, Thailand’s export of all varieties of fish to the EU fell about 10 percent, in which tilapia reported the strongest drop.
Statistics from Thailand Customs and Thai Frozen Food Association (TFFA) showed that in January and February 2012, shipment of frozen and fresh tilapia from Thailand to the EU was down 99.73 percent from the same period of 2012. However, fish’s average export price went up to Baht90,000 per MT. Export volume of tilapia fillet was also dropped 93 percent, but average export price was 5 times higher than that of the first two months of 2011.
According to Vietnam Customs, the number of Vietnam exporters to the EU decreased sharply from the same period of 2011, especially many companies stopped to ship to the block although it was considered as their main and traditional market.
An exporter shared that the EU accounted for 50 percent of the company’s total exports. However, since early 2012, it has stopped supplying fish to the market because consumption of fish remained weak there and importers offered a very low price while the firm tried to sell fish at more than US$3.0 per kilogram. “Stanstill business with the EU makes us difficult, but we accept to wait and hope for a new period of higher fish price. We accept the difficult time to keep the real value for pangasius”.
Pangasius is a famous and special fish of Vietnam which is seen as an alternative for the world’s main whitemeat fish species. The fish became more and more popular and gains lots of confidence of consumers in the EU and global market. In the tough economic situation when European consumers have to cut expenses in every way, they are still looking for a good quality fish with reasonable prices like pangasius. Therefore, EU importers and retailers have to keep pangasius on supermarket shelves if they want to attract customers.
Should Vietnam pangasius exporters stop supply fish to the EU within a month to wait the market to recover? And why not US$3.5 per kilogram for pangasius fillet?
(seafood.vasep.com.vn) After a fairly strong upward trend in 2025, Vietnam’s clam exports entered 2026 with a mixed picture: strong growth at the beginning of the year, followed by a slowdown from March onward. According to Vietnam Customs data, Vietnam’s clam export turnover in the first four months of 2026 reached more than USD 38 million, up 2% compared to the same period in 2025.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.
(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.
(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.
(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.
(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
(seafood.vasep.com.vn) Entering 2026, the U.S. whitefish market has shown complex developments as global cod supply continues to tighten, while the U.S. trade environment becomes less stable. In this context, the U.S. market has had to become more flexible in sourcing alternative whitefish. However, relying heavily on Alaska pollock is not a long-term solution, as it is a strictly managed fishery with quotas and sustainability regulations, limiting any rapid increase in output to offset cod shortages.
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