Exports to major markets decline
In July 2025, Vietnam's tuna exports to several key markets experienced a decline.
In the US market, tuna exports to the U.S continued to falter due to concerns over new countervailing tariffs that came into effect in early August 2025. As a result, exports to this market saw a significant drop in July of nearly 38% compared to the same period last year, reaching approximately $21 million.
After five consecutive months of growth, tuna exports to Japan reversed course in July, declining by 23% compared to the same period last year.
In the Middle East bloc, the escalating conflicts in the Gaza Strip have impacted Vietnam's tuna exports to the region. Notably, exports to Israel saw a sharp decline, dropping by 43% in July, amounting to just over $2 million.
By contrast, tuna exports to the European market rebounded, rising 12% in July. Among the top importing markets in the EU, exports to the Netherlands surged by an impressive 133% year-on-year, while exports to Italy and Germany declined. Alongside the Netherlands, exports to Lithuania and Belgium also grew rapidly, by 105% and 56%, respectively.
In addition to the EU, exports to Canada maintained strong growth in July, rising by 39% compared to the same period last year. Exports to Mexico also saw a significant increase of 53% in the same month.
Market outlook
Starting August 7, 2025, the United States implemented new countervailing duties specific to each country. The disparity in duty rates applied to Vietnamese products compared to those from competitors like Thailand, Indonesia and Ecuador is eroding the competitiveness of Vietnamese tuna. This is expected to eroding tuna exports to the U.S market.
Additionally, geopolitical instability, logistical challenges and fluctuating demand in key markets such as Russia, Israel and Chile are having a considerable impact on Vietnam’s tuna exports to these regions.
Meanwhile, regulatory constraints related to fishing, processing, and exporting tuna in Vietnam remain unresolved. Vietnamese tuna businesses are facing numerous difficulties and challenges. Consequently, it is forecasted that Vietnamese tuna will struggle to make a breakthrough and maintain its market share this year.
(seafood.vasep.com.vn) The year 2026 marks a period of strong growth for Vietnam’s tilapia industry, but it is also a time when international export competition is becoming increasingly intense. Vietnam’s tilapia exports reached USD 99 million in 2025, up 140% compared to the previous year. In the first four months of 2026 alone, export value reached USD 49 million, a 151% increase year-on-year. As global demand for affordable whitefish continues to rise, Vietnam is emerging as a noteworthy competitor to traditional tilapia powerhouses such as China, Indonesia, Brazil, and Egypt.
(seafood.vasep.com.vn) With continued policy support, technological innovation and close coordination among authorities, businesses and farmers, Vietnam’s pangasius industry is expected to make a strong and sustainable breakthrough during the 2026–2030 period, reinforcing its position as the world’s leading exporter of the fish.
(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s tilapia exports to Asian markets showed varying trends across regions and countries. The Middle East recorded strong growth, with Saudi Arabia emerging as the largest Asian market for Vietnamese tilapia. ASEAN markets also expanded significantly, driven primarily by Malaysia. Meanwhile, Japan maintained solid growth, while exports to South Korea declined compared to the same period in 2025.
(seafood.vasep.com.vn) Shrimp and pangasius continued to lead growth, helping seafood exports reach $4.67 billion in the first five months of the year; however, differentiation among product groups and increasingly stringent requirements from importing markets are posing many challenges for the industry.
(seafood.vasep.com.vn) Every day, the seafood processing industry in Ca Mau generates large quantities of shrimp heads and shells during processing operations. In the past, these by-products were largely treated as waste, increasing production costs and posing potential environmental risks. However, thanks to advanced processing technologies, materials once considered waste are now being transformed into high-value products, creating a circular economy model within the seafood industry.
(seafood.vasep.com.vn) Vietnam Clean Seafood Corporation has invested in a 280-hectare super-intensive shrimp farming zone in Tran De Commune, Can Tho City, generating export value of approximately VND 3 billion per hectare per year—around 50 times higher than traditional agricultural production.
(vasep.com.vn) Vietnam’s seafood exports reached USD 1.02 billion in May 2026, up 0.6% year-on-year. Cumulative exports in the first five months of 2026 totaled USD 4.67 billion, an increase of 11% compared to the same period in 2025.
(seafood.vasep.com.vn) In a rapidly changing global seafood market, timely insights and reliable data are more critical than ever. The Report on Vietnam Seafood Exports in Q1/2026 provides a comprehensive overview of the latest developments in Vietnam’s seafood production, trade performance, and export trends, helping businesses navigate uncertainty and identify new growth opportunities.
(seafood.vasep.com.vn) While many major markets continue to experience slow growth, Russia has emerged as a brighter destination for Vietnamese tuna exports in early 2026. Export turnover to this market increased by nearly 55% in the first four months of the year, indicating a clear improvement in demand. Nevertheless, Russia remains a market that should be viewed with both optimism and caution.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
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