Exports to major markets decline
In July 2025, Vietnam's tuna exports to several key markets experienced a decline.
In the US market, tuna exports to the U.S continued to falter due to concerns over new countervailing tariffs that came into effect in early August 2025. As a result, exports to this market saw a significant drop in July of nearly 38% compared to the same period last year, reaching approximately $21 million.
After five consecutive months of growth, tuna exports to Japan reversed course in July, declining by 23% compared to the same period last year.
In the Middle East bloc, the escalating conflicts in the Gaza Strip have impacted Vietnam's tuna exports to the region. Notably, exports to Israel saw a sharp decline, dropping by 43% in July, amounting to just over $2 million.
By contrast, tuna exports to the European market rebounded, rising 12% in July. Among the top importing markets in the EU, exports to the Netherlands surged by an impressive 133% year-on-year, while exports to Italy and Germany declined. Alongside the Netherlands, exports to Lithuania and Belgium also grew rapidly, by 105% and 56%, respectively.
In addition to the EU, exports to Canada maintained strong growth in July, rising by 39% compared to the same period last year. Exports to Mexico also saw a significant increase of 53% in the same month.
Market outlook
Starting August 7, 2025, the United States implemented new countervailing duties specific to each country. The disparity in duty rates applied to Vietnamese products compared to those from competitors like Thailand, Indonesia and Ecuador is eroding the competitiveness of Vietnamese tuna. This is expected to eroding tuna exports to the U.S market.
Additionally, geopolitical instability, logistical challenges and fluctuating demand in key markets such as Russia, Israel and Chile are having a considerable impact on Vietnam’s tuna exports to these regions.
Meanwhile, regulatory constraints related to fishing, processing, and exporting tuna in Vietnam remain unresolved. Vietnamese tuna businesses are facing numerous difficulties and challenges. Consequently, it is forecasted that Vietnamese tuna will struggle to make a breakthrough and maintain its market share this year.
(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.
(seafood.vasep.com.vn) – On March 19, at the Government Headquarters, Prime Minister Pham Minh Chinh held a meeting with the European Commission (EC) inspection delegation on combating illegal, unreported and unregulated (IUU) fishing, led by Mr. Fernando Andresen Guimaraes, Head of Unit at the Directorate-General for Maritime Affairs and Fisheries (DG MARE).
(vasep.com.vn) Australia is emerging as one of the most stable and promising growth markets for Vietnamese shrimp. Amid global trade disruptions driven by geopolitical tensions—particularly conflicts in the Middle East—strengthening and expanding into stable markets like Australia has become increasingly important for Vietnam’s shrimp industry.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s squid and octopus exports reached over USD 111 million, up 23% compared to the same period in 2025. This result indicates a positive start for the sector, reflecting early signs of demand recovery in multiple markets from the beginning of the year.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s fisheries sector maintained positive growth momentum, with shrimp output exceeding 132 thousand tons. This result contributed to a strong increase in seafood export turnover, despite ongoing volatility in the global economy.
(seafood.vasep.com.vn) Vietnam’s tilapia exports maintained strong growth momentum in February 2026, with many markets recording sharp increases compared to the same period last year. In February alone, export value reached USD 8.4 million, up 148% year-on-year. Cumulatively, in the first two months of 2026, total tilapia export turnover hit USD 23 million, soaring 242% compared to the same period in 2025.
(seafood.vasep.com.vn) In global seafood trade, sensory evaluation is increasingly becoming one of the key “technical barriers” in many importing markets-especially the United States. Issues such as filth, and signs of decomposition/spoilage are often detected through sensory evaluation methods and remain common reasons for seafood import alerts, detentions, or shipment rejections.
Shrimp has been the most important export product of Vietnam’s seafood industry for many years, typically accounting for 35–45% of the country’s total seafood export value. With a well-developed farming, processing, and export system, Vietnam has become one of the world’s leading shrimp exporters.
(seafood.vasep.com.vn) As geopolitical tensions in the Middle East continue to escalate, the global food market is facing increasing volatility in logistics costs, energy prices, and supply chains. In the seafood sector, alongside ocean-caught products such as tuna, the surimi-based product group—including fish cakes, crab sticks, fish balls, and other imitation seafood products—has also been affected to some extent by these developments.
(seafood.vasep.com.vn) According to the 2026 brackish-water shrimp farming calendar issued by the Da Nang Department of Agriculture and Environment, the 2026 crop started in early January and is expected to harvest in late June. However, stocking progress has been slower than planned as farmers remain cautious, focusing on pond renovation and production preparations.
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