Exports to major markets decline
In July 2025, Vietnam's tuna exports to several key markets experienced a decline.
In the US market, tuna exports to the U.S continued to falter due to concerns over new countervailing tariffs that came into effect in early August 2025. As a result, exports to this market saw a significant drop in July of nearly 38% compared to the same period last year, reaching approximately $21 million.
After five consecutive months of growth, tuna exports to Japan reversed course in July, declining by 23% compared to the same period last year.
In the Middle East bloc, the escalating conflicts in the Gaza Strip have impacted Vietnam's tuna exports to the region. Notably, exports to Israel saw a sharp decline, dropping by 43% in July, amounting to just over $2 million.
By contrast, tuna exports to the European market rebounded, rising 12% in July. Among the top importing markets in the EU, exports to the Netherlands surged by an impressive 133% year-on-year, while exports to Italy and Germany declined. Alongside the Netherlands, exports to Lithuania and Belgium also grew rapidly, by 105% and 56%, respectively.
In addition to the EU, exports to Canada maintained strong growth in July, rising by 39% compared to the same period last year. Exports to Mexico also saw a significant increase of 53% in the same month.
Market outlook
Starting August 7, 2025, the United States implemented new countervailing duties specific to each country. The disparity in duty rates applied to Vietnamese products compared to those from competitors like Thailand, Indonesia and Ecuador is eroding the competitiveness of Vietnamese tuna. This is expected to eroding tuna exports to the U.S market.
Additionally, geopolitical instability, logistical challenges and fluctuating demand in key markets such as Russia, Israel and Chile are having a considerable impact on Vietnam’s tuna exports to these regions.
Meanwhile, regulatory constraints related to fishing, processing, and exporting tuna in Vietnam remain unresolved. Vietnamese tuna businesses are facing numerous difficulties and challenges. Consequently, it is forecasted that Vietnamese tuna will struggle to make a breakthrough and maintain its market share this year.
(seafood.vasep.com.vn) Currently, Da Nang City has no fishing vessels detained, sanctioned by foreign authorities, or criminally prosecuted for IUU fishing violations. Patrols, monitoring of marine fishing activities, and handling of violations have been prioritized by competent forces, significantly reducing nearshore fishing infringements.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, Vietnam’s tuna exports to Israel in the first nine months of 2025 reached just over USD 27 million, down as much as 49% compared to the same period in 2024. This is a steep and prolonged decline for many consecutive months, reflecting changes in import demand as well as shifts in the supply structure of this market.
(seafood.vasep.com.vn) The first 700 tons of Vietnamese tilapia ordered and imported by JBS Group will initially be distributed through supermarket chains, the Horeca network and JBS’s product showrooms in Brazil.
(seafood.vasep.com.vn) In October 2025, Vietnam’s pangasius exports hit $217 million, representing an 8% increase compared to the same month in 2024. For the first 10 months of the year, total export value has surpassed $1.8 billion, up 9% year-on-year. This growth demonstrates clear positive momentum for the pangasius industry, despite continued declines in certain markets.
In recent days, the Central provinces of Vietnam have been suffering from historic flooding, with prolonged heavy rains, landslides, flash floods, and deep inundation causing extremely serious impacts on tens of thousands of households, as well as many VASEP member exporters located in the region. With the spirit of mutual support and solidarity, and in order to promptly assist residents and member exporters in the affected areas to stabilize their lives and restore production activities, VASEP calls on all seafood exporters, organizations, and individuals to extend supports to the people and member exporters in the flood-hit areas. We urge timely and practical material and spiritual contributions to help member exporters and local communities in the severely affected provinces overcome this difficult period.
(seafood.vasep.com.vn) In the final days of October 2025, Vietnam’s domestic raw shrimp market remained generally stable, though slight adjustments were recorded in several sizes across key farming regions.
(seafood.vasep.com.vn) Vietnam’s shrimp exports reached USD 498 million in October 2025, up 26% from the same period last year. This is one of the highest monthly revenues since the beginning of the year, reflecting solid demand in major markets and faster shipment schedules by exporters. From January to October, shrimp export value reached USD 3.9 billion, up 22% compared to the same period in 2024.
(seafood.vasep.com.vn) On October 31, 2025, the US Court of International Trade (CIT) officially issued an order to suspend the case filed by the National Fisheries Institute (NFI), the National Restaurant Association (NRA), and several US seafood companies against the US Government concerning the implementation of the Marine Mammal Protection Act (MMPA).
(seafood.vasep.com.vn) An Giang’s fisheries sector has maintained stable growth momentum during the first nine months of 2025, making an important contribution to the province’s socio-economic development. Despite facing numerous challenges, the province is implementing various measures to enhance production efficiency, expand markets, and promote sustainable fisheries development toward deeper integration into the global economy.
(seafood.vasep.com.vn) Vietnam’s pangasius export value in September 2025 reached USD 181 million, up 5% compared to the same period in 2024. The overall trend for the pangasius industry remains positive, with total exports in the first nine months of 2025 reaching nearly USD 1.6 billion, an increase of 9% year-on-year.
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