However, US legal formalities and technical barriers continued to be of great concern to Vietnamese businesses.
The Ministry of Industry and Trade (MoIT) reported that among Vietnam's items with a high proportion of US export value were garments and textiles (50 percent), wood products (36 percent), footwear (30 percent), cashew nut (29 percent) and seafood (20 percent).
In the first two months of this year, Vietnam's export earnings from the US reached more than US$2.58 billion, up 25.13 percent over the same period last year. The processing industry took the lead in terms of export value followed by the agro-forestry-fishery, minerals and energy sectors.
Many domestic businesses have long set up relations with US importers but they don't have opportunities to have access to their distribution networks. The fact is that Vietnamese products can enter the US market either through US importers or through wholesalers, retailers and producers.
According to the US Department of Commerce, Vietnamese shrimp sold to US consumers is US $10 per kilo after changing hands from the go-between to agents.
It is estimated that if Vietnam continues to maintain its exports to the US market via an intermediary from 2011-2015, Vietnam will lose approximately US$81.9 billion. So, it is imperative to devise an appropriate strategy that supports Vietnamese businesses in penetrating and securing a foothold in the US market.
Vietnamese importers should have marketing methods based on the four pillars: product-price-location-promotion to gain access to the US distribution channels.
In recent years, Vietnamese businesses have found themselves in a difficult position to export to the US market due to strict US standards on business capacity and the environment; anti-subsidy measures; anti-dumping lawsuits and technical barriers for food hygiene and safety. On the other hand, Vietnamese businesses have yet to enjoy the Generalised System of Preferences (GSP) from the US.
To maintain export growth to the US market, the MoIT has insisted that domestic businesses build up good contacts with the US trade associations and business partners in order to enlist their support when disputes arise. In the context of the global economic downturn, Vietnamese businesses should work out specific solutions to expand foreign markets and boost exports while grasping legal formalities and technical barriers to meet requirements of the demanding markets and cope with anti-dumping and anti-subsidy lawsuits.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.
(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.
(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...
(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.
(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.
(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.
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