Brazil remains the leading market in February
Brazil continued to be the largest importer, with USD 4 million, accounting for nearly 50% of Vietnam’s total tilapia export value for the month. Demand in this market remained strong, particularly for frozen tilapia fillets serving domestic consumption.
In February, tilapia exports to the United States reached USD 852,000, making up 10% of total exports. Despite a 49% decline year-on-year, the U.S. remained an important market, especially for processed tilapia products.
Exports to Russia ranked third with USD 911,000, accounting for 11% of total export value and rising 114% year-on-year. Saudi Arabia followed in fourth place with USD 833,000, representing nearly 10% of total exports.
Several markets post exceptional growth in the first two months of 2026
The Dominican Republic stood out, with total imports reaching USD 940,000, up 635% compared to the same period last year, emerging as a promising destination for Vietnamese tilapia in the Caribbean region. In Malaysia, exports totaled USD 374,000, up 405% year-on-year, reflecting rising demand in Southeast Asia, particularly for frozen fillet products.The Netherlands also recorded strong growth, reaching USD 274,000, up over 220% year-on-year, and is considered a key gateway for deeper penetration into the European market. Notably, exports to the UAE reached USD 119,000, surging significantly compared to the previous year, highlighting strong potential in the Middle East market.
Broad-based growth across regional markets
By region, Vietnam’s tilapia exports in the first two months of 2026 expanded across most markets. The Middle East reached USD 2 million, skyrocketing 2,356% year-on-year, making it one of the fastest-growing regions. The EU recorded USD 1.2 million, up 63%, reflecting demand for alternatives to traditional whitefish. Meanwhile, CPTPP markets reached USD 1 million, up 59%, and ASEAN totaled USD 385,000, up 395% year-on-year.
Outlook shaped by global trade dynamics
In the first two months of the year, global seafood trade was influenced by U.S. tariff policies and geopolitical tensions in the Middle East. For tilapia specifically, potential U.S. tariff reductions on certain seafood products may allow Brazilian and Chinese tilapia to regain market share in the near term. At the same time, both countries are actively expanding exports to the EU, where demand for whitefish products is expected to remain strong.
In this context, Vietnamese tilapia currently has limited competitive advantages in the EU market. In the U.S., high inventory levels from previous months may slow import demand in the short term. On the other hand, several Middle Eastern markets are showing positive growth signals for Vietnamese tilapia. However, elevated logistics costs and ongoing geopolitical uncertainties in the region could affect the sustainability and expansion of exports to these markets in the long run.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(vasep.com.vn) Vietnam’s shrimp exports reached $3.3 billion in the first eight months of 2026, up 12% year on year. However, growth momentum is moderating and market divergece is becoming more pronounced, while the US and EU continue to present significant challenges. The latest insights from the Global shrimp forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers place greater emphasis on quality, product specifications, supply consistency and the ability to meet market-specific demand.
(vasep.com.vn) Vietnam’s pangasius exports continued to grow in August 2026, bringing total export value in the first eight months of the year to US$1.5 billion, up 10% year-on-year. August exports alone reached US$205 million, up 6%. However, market performance has become increasingly divergent, with China and Brazil posting positive growth while the U.S. continued to record a sharp decline.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
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