Brazil remains the leading market in February
Brazil continued to be the largest importer, with USD 4 million, accounting for nearly 50% of Vietnam’s total tilapia export value for the month. Demand in this market remained strong, particularly for frozen tilapia fillets serving domestic consumption.
In February, tilapia exports to the United States reached USD 852,000, making up 10% of total exports. Despite a 49% decline year-on-year, the U.S. remained an important market, especially for processed tilapia products.
Exports to Russia ranked third with USD 911,000, accounting for 11% of total export value and rising 114% year-on-year. Saudi Arabia followed in fourth place with USD 833,000, representing nearly 10% of total exports.
Several markets post exceptional growth in the first two months of 2026
The Dominican Republic stood out, with total imports reaching USD 940,000, up 635% compared to the same period last year, emerging as a promising destination for Vietnamese tilapia in the Caribbean region. In Malaysia, exports totaled USD 374,000, up 405% year-on-year, reflecting rising demand in Southeast Asia, particularly for frozen fillet products.The Netherlands also recorded strong growth, reaching USD 274,000, up over 220% year-on-year, and is considered a key gateway for deeper penetration into the European market. Notably, exports to the UAE reached USD 119,000, surging significantly compared to the previous year, highlighting strong potential in the Middle East market.
Broad-based growth across regional markets
By region, Vietnam’s tilapia exports in the first two months of 2026 expanded across most markets. The Middle East reached USD 2 million, skyrocketing 2,356% year-on-year, making it one of the fastest-growing regions. The EU recorded USD 1.2 million, up 63%, reflecting demand for alternatives to traditional whitefish. Meanwhile, CPTPP markets reached USD 1 million, up 59%, and ASEAN totaled USD 385,000, up 395% year-on-year.
Outlook shaped by global trade dynamics
In the first two months of the year, global seafood trade was influenced by U.S. tariff policies and geopolitical tensions in the Middle East. For tilapia specifically, potential U.S. tariff reductions on certain seafood products may allow Brazilian and Chinese tilapia to regain market share in the near term. At the same time, both countries are actively expanding exports to the EU, where demand for whitefish products is expected to remain strong.
In this context, Vietnamese tilapia currently has limited competitive advantages in the EU market. In the U.S., high inventory levels from previous months may slow import demand in the short term. On the other hand, several Middle Eastern markets are showing positive growth signals for Vietnamese tilapia. However, elevated logistics costs and ongoing geopolitical uncertainties in the region could affect the sustainability and expansion of exports to these markets in the long run.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
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