Japan, the U.S., and Hong Kong drive growth
Vietnam’s scallop export market structure in 2025 shows a clear shift toward high-value and transshipment markets. Japan emerged as both the fastest-growing and largest import market, reaching USD 14 million, up 173%. The United States maintained its position as a major market with nearly USD 13.8 million, increasing by 10%. Hong Kong also recorded strong growth of 142%, reaching nearly USD 9 million.
Notably, exports to several markets surged sharply, including South Korea (up 334%), the UAE (up 314%), and Canada (up 167%). In contrast, some traditional markets declined, such as Denmark (down 46%) and Australia (down 9%).
In the first two months of 2026, export market dynamics continued to shift, with exports to Australia increasing elevenfold, Japan nearly fivefold, Canada nearly twenty-fourfold, and the U.S. doubling.
These trends indicate that Vietnam is rapidly emerging as a key processing and transshipment hub in the global scallop supply chain, particularly in relation to flows originating from Japan.
Global market restructuring creates opportunities for Vietnam
The global scallop market in 2025 and early 2026 has not seen a decline in demand, but rather a significant restructuring of supply sources and trade flows. Japan remains one of the world’s largest suppliers but is reducing exports to China and redirecting shipments to other markets, reshaping global supply chains.
The sharp increase in Vietnam’s exports to markets such as Japan, the U.S., Australia, and Canada suggests that the country is becoming more deeply integrated into the value chain, particularly in processing and re-export activities.
Meanwhile, demand in the EU remains stable, with importers increasingly seeking diversified supply sources. U.S. importers are facing shortages of large-sized scallops and are boosting imports. Asian markets continue to be fast-growing consumers of high-value seafood.
Outlook
Given current trends, 2026 presents clear opportunities for Vietnam’s scallop processing and exporting enterprises.
First, companies can capitalize on the ongoing restructuring of global supply chains. Vietnam holds a strong advantage as a processing and transshipment hub, especially for raw materials sourced from Japan.
Second, Vietnam can further expand in high-value markets such as Japan, the U.S., the EU, Australia, and Canada, where import demand is rising.
Third, the growing consumer preference for convenience products—such as IQF frozen scallops, seasoned ready-to-cook scallops, and retail-packaged products—offers opportunities to increase exports of value-added products.
Fourth, businesses have opportunities to diversify markets, as strong growth in destinations like the UAE, South Korea, and ASEAN highlights significant potential beyond traditional markets.
(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.
(seafood.vasep.com.vn) – On March 19, at the Government Headquarters, Prime Minister Pham Minh Chinh held a meeting with the European Commission (EC) inspection delegation on combating illegal, unreported and unregulated (IUU) fishing, led by Mr. Fernando Andresen Guimaraes, Head of Unit at the Directorate-General for Maritime Affairs and Fisheries (DG MARE).
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