Japan, the U.S., and Hong Kong drive growth
Vietnam’s scallop export market structure in 2025 shows a clear shift toward high-value and transshipment markets. Japan emerged as both the fastest-growing and largest import market, reaching USD 14 million, up 173%. The United States maintained its position as a major market with nearly USD 13.8 million, increasing by 10%. Hong Kong also recorded strong growth of 142%, reaching nearly USD 9 million.
Notably, exports to several markets surged sharply, including South Korea (up 334%), the UAE (up 314%), and Canada (up 167%). In contrast, some traditional markets declined, such as Denmark (down 46%) and Australia (down 9%).
In the first two months of 2026, export market dynamics continued to shift, with exports to Australia increasing elevenfold, Japan nearly fivefold, Canada nearly twenty-fourfold, and the U.S. doubling.
These trends indicate that Vietnam is rapidly emerging as a key processing and transshipment hub in the global scallop supply chain, particularly in relation to flows originating from Japan.
Global market restructuring creates opportunities for Vietnam
The global scallop market in 2025 and early 2026 has not seen a decline in demand, but rather a significant restructuring of supply sources and trade flows. Japan remains one of the world’s largest suppliers but is reducing exports to China and redirecting shipments to other markets, reshaping global supply chains.
The sharp increase in Vietnam’s exports to markets such as Japan, the U.S., Australia, and Canada suggests that the country is becoming more deeply integrated into the value chain, particularly in processing and re-export activities.
Meanwhile, demand in the EU remains stable, with importers increasingly seeking diversified supply sources. U.S. importers are facing shortages of large-sized scallops and are boosting imports. Asian markets continue to be fast-growing consumers of high-value seafood.
Outlook
Given current trends, 2026 presents clear opportunities for Vietnam’s scallop processing and exporting enterprises.
First, companies can capitalize on the ongoing restructuring of global supply chains. Vietnam holds a strong advantage as a processing and transshipment hub, especially for raw materials sourced from Japan.
Second, Vietnam can further expand in high-value markets such as Japan, the U.S., the EU, Australia, and Canada, where import demand is rising.
Third, the growing consumer preference for convenience products—such as IQF frozen scallops, seasoned ready-to-cook scallops, and retail-packaged products—offers opportunities to increase exports of value-added products.
Fourth, businesses have opportunities to diversify markets, as strong growth in destinations like the UAE, South Korea, and ASEAN highlights significant potential beyond traditional markets.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn