While the new EU rules do not take effect until December 2014, the “industry is supposed to be getting its house in order and coming into compliance,” Paul Williams, chief executive of U.K. seafood association Seafish, told SeafoodSource.
“The horse meat scandal has accelerated the emphasis on [labeling rules] and brings up the issue of trusting suppliers of seafood as well,” Williams said.
Consumers surveyed about the horse meat issue said they were less bothered by the fact that they were eating horse meat, but by the fact that they perceived suppliers were cheating and lying to them, according to Williams. “We have to show that we are an industry that the consumer can trust. When something is labeled as cod, haddock, or whatever, we have to make sure it is what it is,” Williams said.
To that end, new E.U. food labeling regulations would require country-of-origin labeling on meat and seafood. The public comment period for seafood labeling regulations drafted by the U.K. Department for Environment, Food and Rural Affairs (DEFRA) closed at the end of January. While Seafish supports the guidelines, the industry does not see the need for seafood to be designated by the vessel on which it is caught, as proposed.
“Labeling by the vessel that caught the fish isn’t very useful information: you could have a flagged vessel anywhere in the world,” Williams said. “The most useful thing for the consumer is knowing where the fish is caught, such as the U.K.,” he added.
The U.K. government proposed country-of-origin labeling rules for seafood in 2011, shortly after a university investigation found mislabeled seafood in the country’s supermarkets and restaurants. “When you go into fish and chip shops, you can pick up the wrong piece of fish accidentally, but there have been documented cases of deliberate substitution,” Williams said.
The U.K. mislabeling incidents remind Williams of the recent Oceana investigation in the U.S., which found that nearly a third of seafood in grocery stores and restaurants were mislabeled. “I think we are pretty tight in the U.K., particular for retailers, and better than the Oceana report showed in the U.S.,” Williams said. Still, Williams says the U.K. seafood industry must do everything in its power to maintain and improve consumer trust in the supply chain.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
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