While the new EU rules do not take effect until December 2014, the “industry is supposed to be getting its house in order and coming into compliance,” Paul Williams, chief executive of U.K. seafood association Seafish, told SeafoodSource.
“The horse meat scandal has accelerated the emphasis on [labeling rules] and brings up the issue of trusting suppliers of seafood as well,” Williams said.
Consumers surveyed about the horse meat issue said they were less bothered by the fact that they were eating horse meat, but by the fact that they perceived suppliers were cheating and lying to them, according to Williams. “We have to show that we are an industry that the consumer can trust. When something is labeled as cod, haddock, or whatever, we have to make sure it is what it is,” Williams said.
To that end, new E.U. food labeling regulations would require country-of-origin labeling on meat and seafood. The public comment period for seafood labeling regulations drafted by the U.K. Department for Environment, Food and Rural Affairs (DEFRA) closed at the end of January. While Seafish supports the guidelines, the industry does not see the need for seafood to be designated by the vessel on which it is caught, as proposed.
“Labeling by the vessel that caught the fish isn’t very useful information: you could have a flagged vessel anywhere in the world,” Williams said. “The most useful thing for the consumer is knowing where the fish is caught, such as the U.K.,” he added.
The U.K. government proposed country-of-origin labeling rules for seafood in 2011, shortly after a university investigation found mislabeled seafood in the country’s supermarkets and restaurants. “When you go into fish and chip shops, you can pick up the wrong piece of fish accidentally, but there have been documented cases of deliberate substitution,” Williams said.
The U.K. mislabeling incidents remind Williams of the recent Oceana investigation in the U.S., which found that nearly a third of seafood in grocery stores and restaurants were mislabeled. “I think we are pretty tight in the U.K., particular for retailers, and better than the Oceana report showed in the U.S.,” Williams said. Still, Williams says the U.K. seafood industry must do everything in its power to maintain and improve consumer trust in the supply chain.
(seafood.vasep.com.vn) The “Moringa Noodles Salad” product by Sa Giang Import-Export Corporation was honored as one of the “Top 10 Winning Products” at the THAIFEX – Anuga taste Innovation Show 2026, held as part of THAIFEX – Anuga Asia 2026 in Bangkok.
(seafood.vasep.com.vn) After a fairly strong upward trend in 2025, Vietnam’s clam exports entered 2026 with a mixed picture: strong growth at the beginning of the year, followed by a slowdown from March onward. According to Vietnam Customs data, Vietnam’s clam export turnover in the first four months of 2026 reached more than USD 38 million, up 2% compared to the same period in 2025.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.
(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.
(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.
(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.
(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
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