Export growth remains uneven
According to data from Vietnam Customs, Vietnam’s tuna exports to the UK reached nearly US$7 million in the first eight months of 2026, up 12% year-on-year from the same period in 2025.
Notably, export performance fluctuated considerably from month to month, indicating that shipments to the UK have yet to stabilize. Given the relatively small export value, changes in delivery schedules or the volume of individual orders can significantly affect monthly results.
Vietnam gains market share in the UK
According to data from the International Trade Centre (ITC), the UK imported approximately US$356 million worth of tuna in the first seven months of 2026, down 2% year-on-year.
Ecuador remained the largest supplier, with exports worth US$93 million, down 13%. Mauritius ranked second at US$54 million, up 46%. Other major suppliers included Seychelles at US$40 million, Ghana at US$30 million, and Spain at US$27 million.
Meanwhile, UK tuna imports from Vietnam reached US$7 million, up 70%, placing Vietnam 12th among the market’s suppliers. Vietnam’s market share increased from approximately 1% to 2%.
Vietnam’s growth amid a decline in the UK’s overall imports indicates that opportunities to expand market share remain. However, the gap between Vietnam and leading suppliers is still considerable.
Competition intensifies as market requirements tighten
Vietnam benefits from its processing capabilities, export experience, and tariff preferences under the UK–Vietnam Free Trade Agreement (UKVFTA). These advantages can help exporters strengthen customer relationships and develop higher-value products.
However, key challenges include Vietnam’s relatively small export scale, inconsistent orders, and reliance on imported raw materials. Meanwhile, Ecuador, Mauritius, and Seychelles maintain significant positions in the UK tuna supply chain.
Beyond price and quality competition, exporters must also comply with increasingly stringent raw material traceability requirements. In particular, from 26 November 2026, the UK is expected to strengthen the information requirements for catch certificates to combat illegal, unreported and unregulated (IUU) fishing.
This will require exporters to review raw material records, catch documentation, and processing records proactively to minimize risks during export procedures.
Based on the first eight months’ performance, Vietnam’s tuna exports to the UK could continue growing in 2026. If orders are sustained, full-year export value could reach approximately US$9–10 million. However, this remains a forecast scenario, as the sharp decline in August highlights the market’s continued volatility.
Going forward, exporters should make more effective use of the UKVFTA, develop value-added processed products, diversify their customer base, and strengthen traceability systems.
The UK remains a promising market for Vietnamese tuna. However, to turn current growth into a lasting competitive advantage, exporters will need to focus on product quality, supply consistency, and their ability to meet increasingly demanding importer requirements.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(seafood.vasep.com.vn) Congalsa has acquired the entire charter capital of Lenger Seafood Vietnam, giving it full ownership of the business and its Nam Dinh processing facility.
(seafood.vasep.com.vn) Ninh Binh Province is entering a peak period of action against illegal, unreported and unregulated (IUU) fishing, focusing on thoroughly addressing violations, closely monitoring fishing vessels at ports and preventing vessels from violating regulations and operating illegally in foreign waters ahead of the European Commission’s (EC) upcoming inspection in 2026.
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