Japanese people are very sophisticated in cuisine. The selection and processing of Japanese's dishes are very thorough, focusing on nutrition and quite fussy. That makes Japanese products are very easy to eat besides being very eye-catching. Vietnamese shrimp enterprises have been exporting shrimp products to Japan and overseas Japanese communities in the United States, South Korea, Australia, Singapore, Taiwan ... and, most recently, the EU market with increasing consumption. The partners said that Vietnamese shrimp products brought to Japanese restaurant systems not only attracted Japanese customers but also attracted more and more native customers. Today Japanese food is becoming even more popular overseas.
The Japanese-style processed shrimp products are made in Vietnamese shrimp companies quite diverse such as nobashi shrimp, ebi fry shrimp, tempura shrimp, ebi katsu shrimp, pritter shrimp ...
The US-China trade war is still intact. This is a tremendous opportunity for Vietnamese shrimp businesses to replace the output of breaded shrimp from China. Once the businesses has occupied the market, other opportunities will come. Although breaded shrimp in American style is not as sophisticated as Japanese style, the basic processing process is not different.
There are 3 factors are resonating to form a chance for Vietnamses shrimp exporters with breaded shrimp is a key product. These factors are the spread of Japanese cuisine with an increasingly strong trend, the situation of EVFTA agreement was signed and US-China trade war. Breaded shrimp is great advantage of Vietnamese shrimp as there has a skilled labour force compare to other rivals. At the same time, breaded shrimp is also a good value-added product, high profit margin, contributing to share in Vietnamese shrimp value chain. Therefore, Vietnamese shrimp businesses need to set early business planning and early synchronization solutions to take advantage of these chances.
(seafood.vasep.com.vn) Nearly US$1.7 billion is the projected gap in 2029 between the baseline scenario and a scenario in which Vietnam’s seafood exports grow by 10% annually, according to calculations by VASEP to be presented at Vietnam Seafood Summit 2026. This gap raises a key question for the entire industry: Which markets, products and supply chain improvements will generate the additional growth?
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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