Last year, there had been concern over the impact on production, given enormous damage of the giant earthquake and tsunami on northern Tohoku , a major producing area.
In terms of the trend in sales in 2011, sales were kept at the previous year's level in Tokyo and surrounding prefectures.
Manufacturers and wholesalers consider the relatively favorable results were partly due to the consumer trend to eat at home.
Market sources say that sales campaign for surimi products in the end-of-the-year and New Year season went more or less as anticipated.
A wholesaler at Tokyo's Tsukiji Fish Market said: "We had uncertainty over whether we could achieve the results as in the previous year, because of the production cutback by makers in the tsunami-ridden Tohoku area." Actual sales, however, betrayed their bearish outlook.
Sales were especially robust in such areas as Niigata, Odawara and Joban.
Last year end, mass retailers refrained from placing buy orders at one point to cope with loss management, but later they took to active buying from around Christmas to the last day of the year.
The best-selling price zone remained the same as a year earlier but specific products that actually sold well seem to have differed from maker to maker.
A producer observed that it had more-than-anticipated sales of package products probably because younger consumers, who do not have knowledge of cooking, bought them, reflecting the current propensity of refraining from dining out.
In this respect, makers note that they succeeded in developing new consumer brackets.
By contrast, in western Japan region centering on Osaka, sales value shrank about 10% from the previous year, in spite of active sales drive for new products including those for children.
A dealer in the Osaka central wholesale market admitted that the sales environment is still difficult, although earlier there had been an anticipation that sales for use at home would increase last year end.
The principal price zone of kamoboko, a kind of popular surimi product in Japan, stayed at around Y400-500, more or less matching their earlier estimate, although fuel and material costs hiked while raw material prices turned lower.
As in Tokyo region, sales of New Year package products saw smooth performance in the Osaka region.
For other products, sales of Oden pot-cuisine materials for winter season showed a robust growth in December as cold weather set in.
(vasep.com.vn) Vietnam has strengthened its position in China’s massive seafood market, becoming the largest lobster supplier while maintaining a dominant share of the country’s imported pangasius.
(vasep.com.vn) Vietfish 2026 was more than just a larger exhibition space. Through B2B meetings, booth discussions, production-chain visits and post-show feedback, businesses and buyers found something more concrete: suitable suppliers, processing capabilities, technology solutions, new markets and a foundation for building long-term trust and partnerships.
(vasep.com.vn) Vietnam’s tilapia exports to the United States declined significantly in the first seven months of 2026. Cumulative export value reached US$18 million, down 42% from the same period in 2025. In July alone, exports amounted to just US$2 million, plunging 70%, indicating a clear slowdown in import demand from the US market.
(vasep.com.vn) At the seminar “Global Seafood Markets and the Future Workforce: Trends, Opportunities and Directions for the Sustainable Development of Vietnam’s Fisheries Sector,” held as part of VIETFISH 2026, Ms. Shirlene Maria Anthonysamy, Fisheries Officer (Markets) and GLOBEFISH Coordinator at the Food and Agriculture Organization of the United Nations (FAO), presented initiatives aimed at promoting youth participation in fisheries and aquaculture.
(vasep.com.vn) In the first seven months of 2026, Vietnam’s pangasius exports to the United States reached US$189 million, down 8% year-on-year. In July alone, export value reached US$22 million, down 28%. This trend indicates that U.S. demand for pangasius imports has remained relatively cautious this year, as importers tend to maintain moderate inventory levels and limit stockpiling.
(vasep.com.vn) After three days at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, the Vietnam International Fisheries Exhibition – VIETFISH 2026 – has successfully concluded, leaving a strong impression in terms of scale, visitor numbers, the quality of business connections, and innovative activities. With more than 14,000 m² of exhibition space, 335 companies, 568 booths, participation from representatives of 17 countries and territories, and nearly 15,000 visitors, VIETFISH 2026 has once again affirmed its role as an important meeting point for Vietnam’s and the global seafood industry.
(seafood.vasep.com.vn) Held as part of Vietfish 2026 from August 19–21 at SECC in Ho Chi Minh City, a series of five specialized seminars provided the seafood business community with updates on markets, technology, standards, human resources and cooperation opportunities. With the participation of experts, international organizations, government agencies and businesses from Vietnam and abroad, the seminars created an additional platform for professional exchange alongside the exhibition’s product showcases and business networking activities.
(seafood.vasep.com.vn) On the morning of August 19, 2026, the Vietnam International Seafood Exhibition – VIETFISH 2026 officially opened at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. With 568 booths representing 335 companies, alongside the presence of senior government officials, local authorities, diplomatic missions and international partners, VIETFISH 2026 kicks off three days of business networking, technology exchange and market engagement under the overarching theme “Innovation and Sustainability.”
The Vietnam Association of Seafood Exporters and Producers (VASEP) officially announces that the Vietnam International Seafood Exhibition (Vietfish 2026) will take place from August 19–21, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.
(seafood.vasep.com.vn) Vietnam’s seafood exports recorded strong growth in the first half of 2026, but the performance was increasingly uneven across products, markets and enterprises. VASEP’s newly released premium report provides the detailed data and analysis needed to understand what lies behind the headline figures and prepare for the more challenging months ahead.
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