Last year, there had been concern over the impact on production, given enormous damage of the giant earthquake and tsunami on northern Tohoku , a major producing area.
In terms of the trend in sales in 2011, sales were kept at the previous year's level in Tokyo and surrounding prefectures.
Manufacturers and wholesalers consider the relatively favorable results were partly due to the consumer trend to eat at home.
Market sources say that sales campaign for surimi products in the end-of-the-year and New Year season went more or less as anticipated.
A wholesaler at Tokyo's Tsukiji Fish Market said: "We had uncertainty over whether we could achieve the results as in the previous year, because of the production cutback by makers in the tsunami-ridden Tohoku area." Actual sales, however, betrayed their bearish outlook.
Sales were especially robust in such areas as Niigata, Odawara and Joban.
Last year end, mass retailers refrained from placing buy orders at one point to cope with loss management, but later they took to active buying from around Christmas to the last day of the year.
The best-selling price zone remained the same as a year earlier but specific products that actually sold well seem to have differed from maker to maker.
A producer observed that it had more-than-anticipated sales of package products probably because younger consumers, who do not have knowledge of cooking, bought them, reflecting the current propensity of refraining from dining out.
In this respect, makers note that they succeeded in developing new consumer brackets.
By contrast, in western Japan region centering on Osaka, sales value shrank about 10% from the previous year, in spite of active sales drive for new products including those for children.
A dealer in the Osaka central wholesale market admitted that the sales environment is still difficult, although earlier there had been an anticipation that sales for use at home would increase last year end.
The principal price zone of kamoboko, a kind of popular surimi product in Japan, stayed at around Y400-500, more or less matching their earlier estimate, although fuel and material costs hiked while raw material prices turned lower.
As in Tokyo region, sales of New Year package products saw smooth performance in the Osaka region.
For other products, sales of Oden pot-cuisine materials for winter season showed a robust growth in December as cold weather set in.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.
(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.
(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...
(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.
(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.
(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.
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