Over the last year, sushi, sashimi and nigiri entrees rose 13.9 percent, while shellfish dish entrees increased 7.5 percent, according to foodservice consulting firm Technomic’s MenuMonitor database. Sushi chains like YO! Sushi and Asian noodle chains such as Wegamama continue to grow in popularity and expand throughout the country.
In addition, London-based K10, which serves sushi and Japanese cuisine, recently said it would open two new units by the end of 2013. “In the last few months, we have been hitting record high sales. We are up 15 percent over last year,” said Maurice Abboudi, president of K10.
While sushi is becoming increasingly popular, the fastest growing fish dishes on
Technomic predicts that seafood dishes will continue to be popular in 2013, in part because there will be a surge in “standard dishes with a healthier spin,” said Lizzy Freier, associate editor for Technomic. “Not only will salmon be highlighted in dishes, but also other fish and shellfish will be paired with superfoods to create dishes with healthy positioning,” Freier said. “Superfoods” that will be added to more menus — and seafood dishes — include soy, beans, dark green vegetables, walnuts, and yogurt.
Utilizing local and sustainable seafood is also becoming much more important for
For 2013, Technomic predicts that diners will be looking for ingredients from “two extremes”: they will want entrees made with local foods along with authentic global ingredients. “Concepts that can satisfy both cravings in innovative ways will be most successful,” according to a recent Technomic report, 2013 U.K. Restaurant Trends.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
(seafood.vasep.com.vn) Following strong growth in 2025, Vietnam’s tuna exports to Sweden continued to edge higher during the first five months of 2026. However, the picture is far from straightforward. Orders have fluctuated significantly from month to month, indicating that this market remains cautious, with purchasing decisions closely tied to actual demand and the import cycles of Nordic distributors rather than to a steady upward trend.
(seafood.vasep.com.vn) China’s shrimp imports in the first five months of 2026 continued to surpass the same period in 2025, indicating that demand in the world’s largest seafood-consuming market remains strong. However, behind the growth figures lies an increasingly competitive landscape: Ecuador dominates the competitively priced whiteleg shrimp segment, India remains the second-largest supplier, while Vietnam stands out in the lobster segment but still needs to strengthen its advantages through quality, traceability, and reliable supply.
(seafood.vasep.com.vn) Lobster exports to China continued to surge in the first half of this year, putting the lobster industry on the verge of reaching an export value exceeding $1 billion.
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