The tuna retail market of Germany mainly consists of private brands, in fact these brands accounted for a market share of 70-75%. Imported canned tuna products are mainly distributed by major retailers such as Edeka - the largest food retailer in Germany, REWE supermarket chain, and discount grocery stores (Aldi and Lidl).
In the first 9 months of 2019, Germany imported 58,368 MT of processed and canned tuna. Of which more than 77% of shipments are imported from non- EU countries. Ecuador exported nearly 220 tuna container to Germany and become the largest tuna supplier for Germany in 2018. But in 2019, due to high import prices of processed and canned tuna from Ecuador, orders from Germany decreased. Specifically, import volume of canned and processed tuna from Ecuador into Germany in the first 9 months of 2019 crashed by nearly 45%, reaching 10,315 MT. As a result, Ecuador is losing market share in food services segment in this market.
Papua New Guinea is also losing market share in Germany. The country exported more than 10,847 MT of processed and canned tuna to Germany in the first 9 months in 2018. However, export volume in the same period in 2019 was only 9,753 MT, down 6%.
The Philippines and Ghana are benefiting from that. Exports of processed and canned tuna of the Philippines in the first 9 months of 2019 rose by nearly 3%, reaching more than 13 million USD. The Philippines is currently the main distributor of canned and processed tuna products for Germany, not only for tuna products for retail market segment but also for food services.
Canned and processed tuna orders from Ghana into Germany also went up by 53% over the same period, reaching 3,354 tons. The main export products of this country to Germany were canned tuna with the sized cans of 2kg and 3kg, mainly for food services.
In 2019, the export volume of processed and canned tuna from Vietnam to this market has also declined by nearly 33% over the same period in 2018. Canned and processed tuna products of Vietnam has the lowest value compared to other countries (Papua New Guinea, the Philippines and Ghana) as processed and canned tuna imported from Vietnam is subject to a high tax of 20.5%, while these countries are exempted from taxes.
In 2019, Spain - the leading tuna-processing country, is also losing market share in German market. In the first 9 months of 2019, the country exported only 2,740 MT of processed and canned tuna to Germany, less than 62% compared to the same period in 2018. This is due to the fact that Spanish suppliers have distributed to importers outside the EU. Germany imports more canned and processed products from the Netherland. The country plays the role as a transshipment hub in the EU, where containers are delivered and redistributed through warehouses and shipped to other EU markets. However, imports of processed and canned tuna from the Netherlands into Germany in 2019 also fell by 14% to 7,397 MT.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
(seafood.vasep.com.vn) Following strong growth in 2025, Vietnam’s tuna exports to Sweden continued to edge higher during the first five months of 2026. However, the picture is far from straightforward. Orders have fluctuated significantly from month to month, indicating that this market remains cautious, with purchasing decisions closely tied to actual demand and the import cycles of Nordic distributors rather than to a steady upward trend.
(seafood.vasep.com.vn) China’s shrimp imports in the first five months of 2026 continued to surpass the same period in 2025, indicating that demand in the world’s largest seafood-consuming market remains strong. However, behind the growth figures lies an increasingly competitive landscape: Ecuador dominates the competitively priced whiteleg shrimp segment, India remains the second-largest supplier, while Vietnam stands out in the lobster segment but still needs to strengthen its advantages through quality, traceability, and reliable supply.
(seafood.vasep.com.vn) Lobster exports to China continued to surge in the first half of this year, putting the lobster industry on the verge of reaching an export value exceeding $1 billion.
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