The tuna retail market of Germany mainly consists of private brands, in fact these brands accounted for a market share of 70-75%. Imported canned tuna products are mainly distributed by major retailers such as Edeka - the largest food retailer in Germany, REWE supermarket chain, and discount grocery stores (Aldi and Lidl).
In the first 9 months of 2019, Germany imported 58,368 MT of processed and canned tuna. Of which more than 77% of shipments are imported from non- EU countries. Ecuador exported nearly 220 tuna container to Germany and become the largest tuna supplier for Germany in 2018. But in 2019, due to high import prices of processed and canned tuna from Ecuador, orders from Germany decreased. Specifically, import volume of canned and processed tuna from Ecuador into Germany in the first 9 months of 2019 crashed by nearly 45%, reaching 10,315 MT. As a result, Ecuador is losing market share in food services segment in this market.
Papua New Guinea is also losing market share in Germany. The country exported more than 10,847 MT of processed and canned tuna to Germany in the first 9 months in 2018. However, export volume in the same period in 2019 was only 9,753 MT, down 6%.
The Philippines and Ghana are benefiting from that. Exports of processed and canned tuna of the Philippines in the first 9 months of 2019 rose by nearly 3%, reaching more than 13 million USD. The Philippines is currently the main distributor of canned and processed tuna products for Germany, not only for tuna products for retail market segment but also for food services.
Canned and processed tuna orders from Ghana into Germany also went up by 53% over the same period, reaching 3,354 tons. The main export products of this country to Germany were canned tuna with the sized cans of 2kg and 3kg, mainly for food services.
In 2019, the export volume of processed and canned tuna from Vietnam to this market has also declined by nearly 33% over the same period in 2018. Canned and processed tuna products of Vietnam has the lowest value compared to other countries (Papua New Guinea, the Philippines and Ghana) as processed and canned tuna imported from Vietnam is subject to a high tax of 20.5%, while these countries are exempted from taxes.
In 2019, Spain - the leading tuna-processing country, is also losing market share in German market. In the first 9 months of 2019, the country exported only 2,740 MT of processed and canned tuna to Germany, less than 62% compared to the same period in 2018. This is due to the fact that Spanish suppliers have distributed to importers outside the EU. Germany imports more canned and processed products from the Netherland. The country plays the role as a transshipment hub in the EU, where containers are delivered and redistributed through warehouses and shipped to other EU markets. However, imports of processed and canned tuna from the Netherlands into Germany in 2019 also fell by 14% to 7,397 MT.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.
(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.
(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...
(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.
(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.
(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.
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