The tuna retail market of Germany mainly consists of private brands, in fact these brands accounted for a market share of 70-75%. Imported canned tuna products are mainly distributed by major retailers such as Edeka - the largest food retailer in Germany, REWE supermarket chain, and discount grocery stores (Aldi and Lidl).
In the first 9 months of 2019, Germany imported 58,368 MT of processed and canned tuna. Of which more than 77% of shipments are imported from non- EU countries. Ecuador exported nearly 220 tuna container to Germany and become the largest tuna supplier for Germany in 2018. But in 2019, due to high import prices of processed and canned tuna from Ecuador, orders from Germany decreased. Specifically, import volume of canned and processed tuna from Ecuador into Germany in the first 9 months of 2019 crashed by nearly 45%, reaching 10,315 MT. As a result, Ecuador is losing market share in food services segment in this market.
Papua New Guinea is also losing market share in Germany. The country exported more than 10,847 MT of processed and canned tuna to Germany in the first 9 months in 2018. However, export volume in the same period in 2019 was only 9,753 MT, down 6%.
The Philippines and Ghana are benefiting from that. Exports of processed and canned tuna of the Philippines in the first 9 months of 2019 rose by nearly 3%, reaching more than 13 million USD. The Philippines is currently the main distributor of canned and processed tuna products for Germany, not only for tuna products for retail market segment but also for food services.
Canned and processed tuna orders from Ghana into Germany also went up by 53% over the same period, reaching 3,354 tons. The main export products of this country to Germany were canned tuna with the sized cans of 2kg and 3kg, mainly for food services.
In 2019, the export volume of processed and canned tuna from Vietnam to this market has also declined by nearly 33% over the same period in 2018. Canned and processed tuna products of Vietnam has the lowest value compared to other countries (Papua New Guinea, the Philippines and Ghana) as processed and canned tuna imported from Vietnam is subject to a high tax of 20.5%, while these countries are exempted from taxes.
In 2019, Spain - the leading tuna-processing country, is also losing market share in German market. In the first 9 months of 2019, the country exported only 2,740 MT of processed and canned tuna to Germany, less than 62% compared to the same period in 2018. This is due to the fact that Spanish suppliers have distributed to importers outside the EU. Germany imports more canned and processed products from the Netherland. The country plays the role as a transshipment hub in the EU, where containers are delivered and redistributed through warehouses and shipped to other EU markets. However, imports of processed and canned tuna from the Netherlands into Germany in 2019 also fell by 14% to 7,397 MT.
(vasep.com.vn) Vietfish 2026 was more than just a larger exhibition space. Through B2B meetings, booth discussions, production-chain visits and post-show feedback, businesses and buyers found something more concrete: suitable suppliers, processing capabilities, technology solutions, new markets and a foundation for building long-term trust and partnerships.
(vasep.com.vn) Vietnam’s tilapia exports to the United States declined significantly in the first seven months of 2026. Cumulative export value reached US$18 million, down 42% from the same period in 2025. In July alone, exports amounted to just US$2 million, plunging 70%, indicating a clear slowdown in import demand from the US market.
(vasep.com.vn) At the seminar “Global Seafood Markets and the Future Workforce: Trends, Opportunities and Directions for the Sustainable Development of Vietnam’s Fisheries Sector,” held as part of VIETFISH 2026, Ms. Shirlene Maria Anthonysamy, Fisheries Officer (Markets) and GLOBEFISH Coordinator at the Food and Agriculture Organization of the United Nations (FAO), presented initiatives aimed at promoting youth participation in fisheries and aquaculture.
(vasep.com.vn) In the first seven months of 2026, Vietnam’s pangasius exports to the United States reached US$189 million, down 8% year-on-year. In July alone, export value reached US$22 million, down 28%. This trend indicates that U.S. demand for pangasius imports has remained relatively cautious this year, as importers tend to maintain moderate inventory levels and limit stockpiling.
(vasep.com.vn) After three days at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, the Vietnam International Fisheries Exhibition – VIETFISH 2026 – has successfully concluded, leaving a strong impression in terms of scale, visitor numbers, the quality of business connections, and innovative activities. With more than 14,000 m² of exhibition space, 335 companies, 568 booths, participation from representatives of 17 countries and territories, and nearly 15,000 visitors, VIETFISH 2026 has once again affirmed its role as an important meeting point for Vietnam’s and the global seafood industry.
(seafood.vasep.com.vn) Held as part of Vietfish 2026 from August 19–21 at SECC in Ho Chi Minh City, a series of five specialized seminars provided the seafood business community with updates on markets, technology, standards, human resources and cooperation opportunities. With the participation of experts, international organizations, government agencies and businesses from Vietnam and abroad, the seminars created an additional platform for professional exchange alongside the exhibition’s product showcases and business networking activities.
(seafood.vasep.com.vn) On the morning of August 19, 2026, the Vietnam International Seafood Exhibition – VIETFISH 2026 officially opened at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. With 568 booths representing 335 companies, alongside the presence of senior government officials, local authorities, diplomatic missions and international partners, VIETFISH 2026 kicks off three days of business networking, technology exchange and market engagement under the overarching theme “Innovation and Sustainability.”
The Vietnam Association of Seafood Exporters and Producers (VASEP) officially announces that the Vietnam International Seafood Exhibition (Vietfish 2026) will take place from August 19–21, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.
(seafood.vasep.com.vn) Vietnam’s seafood exports recorded strong growth in the first half of 2026, but the performance was increasingly uneven across products, markets and enterprises. VASEP’s newly released premium report provides the detailed data and analysis needed to understand what lies behind the headline figures and prepare for the more challenging months ahead.
(seafood.vasep.com.vn) Brazil remains one of the key markets for Vietnamese pangasius in South America. However, exports to the market showed signs of slowing in the first half of 2026, while frozen pangasius fillets continued to account for the overwhelming majority of exports.
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