Because of change in the migration route of saury, landings up to mid-September were only 20 percent of the previous year’s, leading to wholesale prices at Tokyo’s Tsukiji market to double or triple year-on-year.
Retail stores have not been able to offer saury at the bargain price of about JPY 100 (USD 1.02, EUR 0.75), as they have in recent years. Instead, supermarket prices of JPY 198 (USD 2, EUR 1.49) were seen in August and early September. Large fish were offered as high as JPY 250 (USD 2.55, EUR 1.89) to JPY 350 (USD 3.57, EUR 2.64) in
Juvenile saury migrate to the North Pacific in spring and run back down along the coast of
This year, summer was hot in
The fishing
According to the Tohoku National Fisheries Research Institute of the Fisheries Research Agency, since 2010, saury traditionally frequenting Japanese waters have moved toward the east of the
Pacific saury catches fluctuate widely by year, depending on the weather and other factors. In fiscal 2009, catches were abundant, reaching around 300,000 metric tons (MT). In fiscal 2010 — which this year is shaping up to resemble — only about 200,000 MT were caught, as unseasonably warm ocean waters kept the fish well offshore in deep water, and to the north of Hokkaido. The following year the fishery was struck by tsunami with massive losses of vessels and frozen saury stocks, but with good catches once the season began. Last year was fairly normal, with an ample catch and typical migration route.
Saury, or “sanma,” is commonly broiled whole, and served garnished with grated daikon radish. To add insult to injury, daikon radish was also expensive this year. Rainy weather prevented insecticide application in
The higher price for saury had led to price rises in similar blue-skinned fish used for grilling. The average price of fresh domestic sardines at Tsukiji peaked at JPY 1,155 (USD 11.78, EUR 8.71) per kilogram on 3 September.
On 14 September, a dealer at the Tsukiji market commented, “Saury have become cheaper finally, and toward the end of the month it is increasing in size.”
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
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