Led by sustainable chef Barton Seaver, the letter includes signatories from nearly all 50 states, including top chefs Mario Batali and Michael Symon, who are all “committed to serving seafood that protects our oceans, our wallets and our health.”
“Seafood mislabelling is one of the most important issues currently facing the culinary industry,” said Seaver, National Geographic Fellow and author of 'For Cod and Country.' “It’s an honour to join this list of distinguished names in a plea for a nationwide traceability system that will not only help preserve ocean ecosystems for future generations, but will also increase profits and keep illegal fish out of our restaurants.”
Consumers are frequently served mislabelled fish: recent studies show that seafood may be mislabelled as often as 25 to 70 per cent of the time for commonly-swapped species like red snapper, wild salmon and Atlantic cod, disguising species that are less desirable, cheaper or more readily available. Oceana and other groups have recently revealed shocking levels of mislabelling in areas in Boston (48 per cent), Los Angeles (55 per cent) and Miami (31 per cent).
“These chefs and restaurant owners are taking a stand and saying, ‘Enough is enough. We need better information about our seafood in the US. We need traceability,’” declared Beth Lowell, campaign director at Oceana. “Tracing our seafood from boat to plate is the only way to ensure that it’s safe, legal and honestly labelled.”
Two weeks ago, US Senator Barbara Boxer (D-CA) wrote to Dr Margaret Hamburg, the Commissioner of the Food and Drug Administration (FDA), urging the agency to fortify its enforcement efforts to deal with the alarmingly high occurrence of seafood fraud.
“It is unacceptable that proven fraud is occurring on such a widespread basis. Seafood fraud is not only deceptive marketing, but it can also pose serious health concerns, particularly for pregnant women seeking to limit exposure to heavy metals or individuals with serious allergies to certain types of fish,” Boxer wrote.
Oceana is currently building support for the Safety and Fraud Enforcement for Seafood (SAFE Seafood) Act (H.R. 6200) introduced by Representatives Edward Markey (D-MA) and Barney Frank (D-MA) in July. The legislation would help stop seafood fraud by requiring full traceability for all seafood sold in the US.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
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