French oyster producers recover, set sights on Asia

News 14:52 13/09/2014 502
An expected recovery in European oyster output this year will put the continent in a commanding position to capture growing Asian demand, according to a leading French oyster expert and marketing executive.

France is expecting 80,000 metric tons (MT) of oysters in 2013, “well down on 150,000 MT we get in a good year,” explained Nicolas Brossard, government-appointed head of quality for oyster production in the French region of Poitou Charentes. Producers in the region have grouped under the brand name Marennes Oléron, named for an oyster-producing region on France’s west coast of which Poitou Charentes is part.

“When output recovers we will need customers for increased volume,” said Brossard. He believes Asia will buy the increased output of French oyster cultivators — denied access to the U.S. market over sanitary standards.

European oyster production has this year been crimped by a herpes-type virus related to warmer water conditions. Anticipating rising Asian demand, oyster farmers in the region have teamed with wine producing region Chablis to co-promote each other in China and other Asian markets. The two have mounted pavilions in wine and seafood trade shows in Europe and the U.S. this year and are also exhibiting at the Seafood Expo Asia in Hong Kong.

“We wanted an export partner that would portray a similar image of France and quality,” explained Brossard. “If we have more oysters the price will drop but Asian demand will be strong…China could buy all the oysters in France.”

The Marennes Oléron brand is currently seeking importers in mainland China for its four grades of oysters: from the less meaty Fine d’ Eclaire to the ‘la Pousse en Claire’, it’s priciest and meatiest oyster. “Asian consumers prefer a larger, more meaty oyster,” according to Brossard.

He believes the different grades will match market trends in Asia, where aside from an evolving trend of consumption at high-end oyster bars in leading cities like Beijing, there’s growing demand from expansion of hotel chains offering lower-grade oysters in buffets.

“Our oysters are priced at different levels to meet different needs,” said Brossard.

Asian oyster demand is more year-round compared to consumption in France, which remains centered around Christmas and the end of year party season. However the cost of getting oyster to China is as high as the cost of the oyster. “It’s very expensive,” said Brossard.

The largest oyster cultivation base in Europe, Marennes-Oléron is located on the coast of the French region Charente-Maritime. Located on an estuary just off the Bay of Biscay, production here accounts for approximately 45 percent of the entire French oyster industry.

Bạn đang đọc bài viết French oyster producers recover, set sights on Asia tại chuyên mục News của Hiệp hội VASEP

TIN MỚI CẬP NHẬT

In the first six months of the year, Ha Tinh province earned over 1.2 trillion VND from seafood exploitation

 |  14:55 28/07/2026

(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.

Tuna exports in the first half of 2026: One month of strong growth is not enough to ease mounting pressure

 |  08:35 26/07/2026

(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.

Vietfish 2026 Domestic B2B Program: connecting supply and demand to bring high-quality Vietnamese seafood closer to local consumers

 |  15:24 24/07/2026

(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.

Vietfish 2026 Cooking Show: Telling the story of Vietnamese seafood through culinary experiences

 |  15:15 24/07/2026

(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.

Vietnam's pangasius exports reach USD 1.1 billion in the first half of 2026

 |  08:16 23/07/2026

(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.

Strengthen control over fishing vessels and trace the origin of harvested seafood.

 |  09:34 21/07/2026

(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.

Tilapia Exports Surge but Begin to Slow in June

 |  14:45 20/07/2026

(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.

Sa Giang Honored with "Famous Brand - Competitive Vietnamese Brand 2026" Certification

 |  14:48 18/07/2026

(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).

China has become the largest importer of Vietnamese seafood.

 |  12:47 17/07/2026

(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.

International Seafood Hosted Buyer Program at Vietfish 2026: Connecting Global Buyers with Vietnam's Value-Added Seafood Supply Hub

 |  17:35 16/07/2026

(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC