In the case of Germany, this year local consumers are eating fish and seafood as never before. In 2011 the average per capita fish and seafood consumption in the country reached the record figures of 15.7 kilograms and this year continues to rise, along with retail prices. The biggest demand for fish is currently observed in the north of the country and in particular Hamburg, the country’s second largest city.
Matthias Keller, head of the German Fish Information Centre, comments "This confirms a long-term trend. Until the 1980s, the per capita consumption was only 11 kg. The consumption is growing despite the fact that the average selling prices for seafood and fish have increased last year by 3.6 per cent, higher than for other food products. Consumers are willing to pay that. In the future we will have to get used to higher prices for fish and seafood ".
According to German Fish Information Centre, currently Alaska pollock remains the most consumed type of fish in Germany, with a share of 23.3 percent, followed
by herring and salmon, with market shares estimated at 20 percent with 12.8 percent respectively.
French consumption is even stronger. Per capita consumption of fish in France is also growing and last year reached 32.4 kg per capita. Currently France ranks 5th in the EU in terms of per capita fish consumption, with Portugal the largest consumer with 61.6 kg, while Bulgaria is the lowest (4.2 kg).
France has never faced with a problem of low fish consumption, but has experienced production problems in its domestic fisheries. The country heavily depends on the fish and seafood imports from abroad, with local production providing only 38% of domestic needs. In comparison, during the 1990s the local production provided 68% of domestic consumption. One of the reasons for this shift is higher consumption, which has significantly increased since 1990s. New England, which exports significant seafood products to France such as scallops and monkfish, has benefited from the growth of this market.
(seafood.vasep.com.vn) Nearly US$1.7 billion is the projected gap in 2029 between the baseline scenario and a scenario in which Vietnam’s seafood exports grow by 10% annually, according to calculations by VASEP to be presented at Vietnam Seafood Summit 2026. This gap raises a key question for the entire industry: Which markets, products and supply chain improvements will generate the additional growth?
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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