In the case of Germany, this year local consumers are eating fish and seafood as never before. In 2011 the average per capita fish and seafood consumption in the country reached the record figures of 15.7 kilograms and this year continues to rise, along with retail prices. The biggest demand for fish is currently observed in the north of the country and in particular Hamburg, the country’s second largest city.
Matthias Keller, head of the German Fish Information Centre, comments "This confirms a long-term trend. Until the 1980s, the per capita consumption was only 11 kg. The consumption is growing despite the fact that the average selling prices for seafood and fish have increased last year by 3.6 per cent, higher than for other food products. Consumers are willing to pay that. In the future we will have to get used to higher prices for fish and seafood ".
According to German Fish Information Centre, currently Alaska pollock remains the most consumed type of fish in Germany, with a share of 23.3 percent, followed
by herring and salmon, with market shares estimated at 20 percent with 12.8 percent respectively.
French consumption is even stronger. Per capita consumption of fish in France is also growing and last year reached 32.4 kg per capita. Currently France ranks 5th in the EU in terms of per capita fish consumption, with Portugal the largest consumer with 61.6 kg, while Bulgaria is the lowest (4.2 kg).
France has never faced with a problem of low fish consumption, but has experienced production problems in its domestic fisheries. The country heavily depends on the fish and seafood imports from abroad, with local production providing only 38% of domestic needs. In comparison, during the 1990s the local production provided 68% of domestic consumption. One of the reasons for this shift is higher consumption, which has significantly increased since 1990s. New England, which exports significant seafood products to France such as scallops and monkfish, has benefited from the growth of this market.
(seafood.vasep.com.vn) Japan continues to be one of Vietnam’s most important and stable shrimp markets. In recent years, shrimp exports to this market have fluctuated in line with Japan’s broader economic and consumption cycles, yet Japan remains a major, high-value destination with stringent standards.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain increased by 13% compared to 2024. This growth trend has continued into the first two months of 2026. According to Vietnam Customs statistics, export turnover to this market reached nearly USD 3 million in January–February 2026, up 101% year-on-year and significantly higher than the same period in 2024. This development indicates that Spain is once again becoming a notable destination for Vietnamese tuna amid strong demand for tuna raw materials and products in Europe.
(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
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