In the case of Germany, this year local consumers are eating fish and seafood as never before. In 2011 the average per capita fish and seafood consumption in the country reached the record figures of 15.7 kilograms and this year continues to rise, along with retail prices. The biggest demand for fish is currently observed in the north of the country and in particular Hamburg, the country’s second largest city.
Matthias Keller, head of the German Fish Information Centre, comments "This confirms a long-term trend. Until the 1980s, the per capita consumption was only 11 kg. The consumption is growing despite the fact that the average selling prices for seafood and fish have increased last year by 3.6 per cent, higher than for other food products. Consumers are willing to pay that. In the future we will have to get used to higher prices for fish and seafood ".
According to German Fish Information Centre, currently Alaska pollock remains the most consumed type of fish in Germany, with a share of 23.3 percent, followed
by herring and salmon, with market shares estimated at 20 percent with 12.8 percent respectively.
French consumption is even stronger. Per capita consumption of fish in France is also growing and last year reached 32.4 kg per capita. Currently France ranks 5th in the EU in terms of per capita fish consumption, with Portugal the largest consumer with 61.6 kg, while Bulgaria is the lowest (4.2 kg).
France has never faced with a problem of low fish consumption, but has experienced production problems in its domestic fisheries. The country heavily depends on the fish and seafood imports from abroad, with local production providing only 38% of domestic needs. In comparison, during the 1990s the local production provided 68% of domestic consumption. One of the reasons for this shift is higher consumption, which has significantly increased since 1990s. New England, which exports significant seafood products to France such as scallops and monkfish, has benefited from the growth of this market.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
(seafood.vasep.com.vn) Following strong growth in 2025, Vietnam’s tuna exports to Sweden continued to edge higher during the first five months of 2026. However, the picture is far from straightforward. Orders have fluctuated significantly from month to month, indicating that this market remains cautious, with purchasing decisions closely tied to actual demand and the import cycles of Nordic distributors rather than to a steady upward trend.
(seafood.vasep.com.vn) China’s shrimp imports in the first five months of 2026 continued to surpass the same period in 2025, indicating that demand in the world’s largest seafood-consuming market remains strong. However, behind the growth figures lies an increasingly competitive landscape: Ecuador dominates the competitively priced whiteleg shrimp segment, India remains the second-largest supplier, while Vietnam stands out in the lobster segment but still needs to strengthen its advantages through quality, traceability, and reliable supply.
(seafood.vasep.com.vn) Lobster exports to China continued to surge in the first half of this year, putting the lobster industry on the verge of reaching an export value exceeding $1 billion.
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