The initiative will be launched through the Undersecretariat of Fisheries and Aquaculture (Subpesca) and Choose a Healthy Life Programme.
The campaign will last six weeks and will be released nationwide through television, print media, social networks, radio stations and in the streets.
The government proposal consists in encouraging families to have fish and shellfish for lunch or for dinner, being cuttlefish, hake and mussels the protagonists.
"We hope this campaign will allow us to take a first step towards meeting the ultimate goal, which is to increase the consumption of these products nationwide, changing the eating habits of thousands of Chileans," said Minister of Economy, Development and Tourism, Pablo Longueira .
"Despite having more than 4,300 miles of coast that is rich in marine resources in our country, our consumption of these foods is one of the lowest in the world," he added.
He continued: "To those who accuse us of intending to end artisanal fishing, we want to tell them that on the contrary, our efforts are focused on empowering small fishermen of the coves of Chile for them to be able to market their products directly."
The presentation of the campaign was also attended by Cecilia Morel, who is the wife of the President of Chile, Sebastián Piñera.
There she said that "according to the 2012 Survey Choose a Healthy Life, fish is hardly ever consumed compared to other types of food, since only 20 per cent of Chileans recognised having eaten it in the last month."
"The call is to become aware of the importance of its consumption and to search for cheaper options," she stressed.
Meanwhile, Subpesca head, Pablo Galilea, said that for 15 days a delegation of five Spanish experts will visit Chile. The objective of the technical mission is to visit fishing villages in the south of the country and to strengthen marketing channels and product safety of artisanal fisheries.
(seafood.vasep.com.vn) The year 2025 marks the 30th anniversary of the normalization of diplomatic relations between Vietnam and the United States (1995–2025). In parallel with the nation's progress in international economic integration, bilateral seafood trade has followed a remarkably impressive growth trajectory, expanding from an initial scale of just tens of millions of US dollars to nearly $2 billion annually. This growth has positioned the United States as Vietnam’s largest seafood export market for many consecutive years.
(seafood.vasep.com.vn) On December 12, 2025, the Vietnam Association of Seafood Processing and Export (VASEP) issued document 231/CV-VASEP regarding strengthening measures to combat IUU fishing and working with the Government to lift the EC's IUU yellow card warning.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
(seafood.vasep.com.vn) Vietnam’s seafood exports in the first 10 months of 2025 recorded significant progress, reaching more than USD 9.5 billion, up 15% year-on-year. This result reflects the sector’s persistent efforts amid a highly volatile market, especially policy shocks from the US Although signs of slowdown emerged in the third quarter due to countervailing taxes, key product groups still maintained strong momentum and created a foundation for full-year exports to reach USD 11 billion.
(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
(seafood.vasep.com.vn) At the conference on “Linking the Production and Consumption Chain of Ca Mau Crab 2025,” Vice Chairman of the Ca Mau Provincial People’s Committee Lê Văn Sử posed a central question: how to shift the province’s crab exports toward official trade channels, instead of relying heavily on small-scale border trade with China as currently practiced.
(seafood.vasep.com.vn) The whitefish market in Japan is showing a clear divergence among supplying countries, in which Vietnam continues to affirm its role as a stable and high-potential exporter. Vietnam currently ranks third after the US and Russia in whitefish export value to Japan. Thanks to tariff incentives and the ability to meet Japan’s strict standards, Vietnamese pangasius continues to record a stable and positive growth trend.
(seafood.vasep.com.vn) The People's Committee of Ca Mau Province has just issued a plan to expand the super-intensive, low-water-exchange, biosecure white-leg shrimp farming model (RAS-IMTA) for whiteleg shrimp farming to a scale of 1,500 hectares, aiming to develop high-tech, sustainable and environmentally friendly shrimp farming.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company (HNX: SGC) plans to issue over 7.1 million shares to raise nearly 465 Billion VND for Hoan Ngoc M&A Deal.
(seafood.vasep.com.vn) According to Rabobank, global tilapia production is forecast to exceed 7 million tons in 2025, driven by a strong recovery in major producing countries including China, Indonesia, Egypt, Bangladesh and Vietnam. Among them, Vietnam is emerging as a potential tilapia supplier in the global supply chain, capitalizing on market fluctuations to expand production and exports.
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