The initiative will be launched through the Undersecretariat of Fisheries and Aquaculture (Subpesca) and Choose a Healthy Life Programme.
The campaign will last six weeks and will be released nationwide through television, print media, social networks, radio stations and in the streets.
The government proposal consists in encouraging families to have fish and shellfish for lunch or for dinner, being cuttlefish, hake and mussels the protagonists.
"We hope this campaign will allow us to take a first step towards meeting the ultimate goal, which is to increase the consumption of these products nationwide, changing the eating habits of thousands of Chileans," said Minister of Economy, Development and Tourism, Pablo Longueira .
"Despite having more than 4,300 miles of coast that is rich in marine resources in our country, our consumption of these foods is one of the lowest in the world," he added.
He continued: "To those who accuse us of intending to end artisanal fishing, we want to tell them that on the contrary, our efforts are focused on empowering small fishermen of the coves of Chile for them to be able to market their products directly."
The presentation of the campaign was also attended by Cecilia Morel, who is the wife of the President of Chile, Sebastián Piñera.
There she said that "according to the 2012 Survey Choose a Healthy Life, fish is hardly ever consumed compared to other types of food, since only 20 per cent of Chileans recognised having eaten it in the last month."
"The call is to become aware of the importance of its consumption and to search for cheaper options," she stressed.
Meanwhile, Subpesca head, Pablo Galilea, said that for 15 days a delegation of five Spanish experts will visit Chile. The objective of the technical mission is to visit fishing villages in the south of the country and to strengthen marketing channels and product safety of artisanal fisheries.
(seafood.vasep.com.vn) The Quang Tri Department of Agriculture and Environment has instructed localities to base their stocking schedules on actual conditions in each farming area, while developing plans, allocating resources, and implementing synchronized measures for disease prevention and disaster risk management in aquaculture production.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s exports of fish cakes and surimi exceeded USD 45 million, up 7% compared to the same period in 2025, indicating a positive outlook for this product segment amid recovering demand in many markets.
(seafood.vasep.com.vn) During the week from April 4th to 10th, 2026, Quang Ngai province intensified its monitoring and law enforcement activities with the determination to eliminate illegal, unreported, and unregulated (IUU) fishing practices.
(seafood.vasep.com.vn) Thanh Hoa’s shrimp sector is undergoing a strong transformation by accelerating the adoption of high technology, helping to improve productivity, increase profits, and meet market demands. The province currently has about 4,100 hectares of shrimp farming, with output continuing to rise despite stable farming area, mainly due to the shift from traditional methods to intensive and super-intensive farming.
(vasep.com.vn) Amid ongoing volatility in global seafood trade, Vietnam’s crab exports have made a fairly positive start to 2026. According to Vietnam Customs statistics, export turnover in the first two months of 2026 reached nearly USD 55 million, up 24% compared to the same period in 2025 and more than 2.2 times higher than in the same period of 2024. This indicates that crab exports are entering 2026 with stronger growth momentum, particularly in Asian markets.
(seafood.vasep.com.vn) Da Nang City has fully implemented all recommendations from the European Commission (EC) regarding the fight against illegal, unreported and unregulated (IUU) fishing, creating an important foundation for the removal of the “yellow card” in the near future.
(seafood.vasep.com.vn) In Hoa Vang district (Da Nang City), red tilapia farming is demonstrating clear economic efficiency, becoming a promising livelihood that helps many households increase their income. A notable example is the model of Mr. Huynh Ngoc Nam, who operates two red tilapia ponds covering more than 4 hectares, generating stable annual income.
(seafood.vasep.com.vn) In Gia Vien district, tilapia farming—particularly the “duong nghiep” strain—is expanding rapidly and gradually becoming an efficient production model for local farmers. Hatcheries in the area are supplying high-quality, uniform, and disease-free fingerlings, meeting the growing demand for commercial farming.
(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).
(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.
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