The initiative will be launched through the Undersecretariat of Fisheries and Aquaculture (Subpesca) and Choose a Healthy Life Programme.
The campaign will last six weeks and will be released nationwide through television, print media, social networks, radio stations and in the streets.
The government proposal consists in encouraging families to have fish and shellfish for lunch or for dinner, being cuttlefish, hake and mussels the protagonists.
"We hope this campaign will allow us to take a first step towards meeting the ultimate goal, which is to increase the consumption of these products nationwide, changing the eating habits of thousands of Chileans," said Minister of Economy, Development and Tourism, Pablo Longueira .
"Despite having more than 4,300 miles of coast that is rich in marine resources in our country, our consumption of these foods is one of the lowest in the world," he added.
He continued: "To those who accuse us of intending to end artisanal fishing, we want to tell them that on the contrary, our efforts are focused on empowering small fishermen of the coves of Chile for them to be able to market their products directly."
The presentation of the campaign was also attended by Cecilia Morel, who is the wife of the President of Chile, Sebastián Piñera.
There she said that "according to the 2012 Survey Choose a Healthy Life, fish is hardly ever consumed compared to other types of food, since only 20 per cent of Chileans recognised having eaten it in the last month."
"The call is to become aware of the importance of its consumption and to search for cheaper options," she stressed.
Meanwhile, Subpesca head, Pablo Galilea, said that for 15 days a delegation of five Spanish experts will visit Chile. The objective of the technical mission is to visit fishing villages in the south of the country and to strengthen marketing channels and product safety of artisanal fisheries.
(seafood.vasep.com.vn) The “Moringa Noodles Salad” product by Sa Giang Import-Export Corporation was honored as one of the “Top 10 Winning Products” at the THAIFEX – Anuga taste Innovation Show 2026, held as part of THAIFEX – Anuga Asia 2026 in Bangkok.
(seafood.vasep.com.vn) After a fairly strong upward trend in 2025, Vietnam’s clam exports entered 2026 with a mixed picture: strong growth at the beginning of the year, followed by a slowdown from March onward. According to Vietnam Customs data, Vietnam’s clam export turnover in the first four months of 2026 reached more than USD 38 million, up 2% compared to the same period in 2025.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is facing new opportunities to expand its development space as many localities and businesses begin promoting marine farming models aimed at diversifying farming areas and adapting to climate change. However, for pangasius to truly “go offshore” and develop into a large-scale industry segment, significant challenges related to technology, broodstock, and markets still need to be addressed.
(seafood.vasep.com.vn) Vietnam’s tilapia exports in April 2026 reached USD 11 million, up 92% compared to the same period in 2025. This strong growth indicates that Vietnamese tilapia products are continuing to penetrate and expand rapidly in international markets. Cumulative export turnover in the first four months of 2026 reached USD 49 million, up 151% year-on-year.
(seafood.vasep.com) At VietShrimp Asia 2026, disease management trends in shrimp farming are shifting strongly from treatment-based approaches toward proactive prevention through environmental and pond ecosystem control.
(vasep.com.vn) After a period of strong growth, with export turnover reaching USD 38 million in Q1/2026 — up 174% year-on-year — the sector’s rapid expansion clearly reflects growing market opportunities.
(vasep.com.vn) In the first quarter of 2026, Vietnam’s pangasius exports to the ASEAN bloc reached USD 44 million, up 7% compared to the same period in 2025. After falling to the lowest level of the quarter at USD 9 million in February — reflecting the seasonal slowdown in orders after the festive period — exports recovered strongly to USD 18 million in March, the highest monthly value of the quarter. This development shows that import demand for pangasius in ASEAN remains relatively stable despite short-term fluctuations.
(seafood.vasep.com.vn) On May 11, 2026, the US National Oceanic and Atmospheric Administration (NOAA) announced a positive comparability finding for Vietnam’s swimming crab fisheries, along with those of Indonesia and Sri Lanka, under the Marine Mammal Protection Act (MMPA). With this decision, seafood and seafood products harvested from Vietnam’s swimming crab fisheries will continue to be eligible for import into the US market.
(seafood.vasep.com.vn) After a slowdown in 2025, Vietnam’s tuna exports to Germany showed more positive signs in the first quarter of 2026. However, the recovery remains uncertain as consumer demand in Germany is still cautious, while market competition is increasingly driven by pricing and supply stability.
(seafood.vasep.com.vn) After a sharp decline in 2025, Vietnam’s tuna exports to Israel are showing positive signs of recovery in the early months of 2026. According to Vietnam Customs data, export turnover to this market grew steadily month by month in Q1/2026, reaching nearly USD 10 million, up 33% compared to the same period in 2025. However, compared to Q1/2024, this level remains significantly lower, indicating that the recovery is still in its early stage following last year’s strong adjustment.
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