“Prices for cod and haddock products ex-China have reduced because the H&G price dropped," a UK-based buyer told IntraFish.
“I get the feeling that the Chinese do not have full order books at present and may possibly discount on prices to get orders. The only concern is if the Chinese discount further, how can they do this, and could start cutting corners from the agreed specification.”
The prices for H&G are down since January by the same level as fillet prices, by between 10 percent to 15 percent, said a top executive from a Norwegian fishing company. “Haddock has had the same price development as cod.”
From 2007 to 2012 the total Barents Sea cod quota increased by close to 70 percent and the haddock quota by more than 110 percent, which has, of course, had an impact on the market, he told IntraFish.
Fishing for cod and haddock has been good this year for all nations fishing in the Barents Sea, resulting in big landings over a short period of time. “This has influenced the market both for fillets and H&G.”
The exchange rate between the Norwegian krone and the British pound is accentuating the price drop for fishermen.
“As regards prices for cod fillets, the main market is still the United Kingdom, and the prices for fillets have gone down by 10 percent to 12 percent in pounds since early January until now. In addition to this we have a strong Norwegian kroner and a weak pound, so this adds another 3 percent.”
So the price for cod fillets back to Norwegian fishermen in NOK is down between 12 and 15 percent in only two months.
Pacific to follow Atlantic?
Meanwhile, the Pacific cod price situation has stabilized for now, but a bevy of market factors make the future uncertain.
For Alaska-caught pacific cod, prices increased by 5 percent to 10 percent over the course of last year and have stabilized at that level, Rob Rierson, president and CEO of Canadian seafood supplier Tradex Foods, told IntraFish.
Russia-caught pacific cod has also stabilized but is at a slightly lower level than last year, independent cod trader Daniel told IntraFish.
H&G pacific cod from Alaska is selling for $3,600 (€2,714) - $3,700 (€2,790) per metric ton, an unseasonably high level. It is currently $450 (€339.3) per metric ton higher than Atlantic cod, which is typically more expensive, he said.
But with inventories high, those high prices aren't likely to last, Rierson said.
Processors have been trying to keep H&G prices from coming down by trying to limit supply, either by producing more fillets, and thereby reducing H&G inventories, or through other means.
“Some plants are telling fishermen not to fish because it will push down prices,” Rierson said in Tradex’s weekly market insight video. However, “if fishermen are hungry, they’ll head out anyway," he said.
Paul Gilliland, senior vice president for Clipper Seafoods, told IntraFish the high inventories may be more of a perception than a reality, but he too said processors are trying to decrease inventories from what they were last year. The effort is “not an unusual thing at all when there is an increase in supply.”
Lower prices on similar species are also putting downward pressure on pacific cod prices, such as Alaska pollock.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
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