Exports of Norwegian herring in 2012 were valued at NOK 4.1 billion (EUR 553 million), a decline of 4 per cent. Exports of mackerel in 2012 were valued at NOK 3 billion (EUR 404.7 million), down by 18 per cent from the previous year.
“The downturn in the value of exports is primarily the result of lower quotas for herring and lower prices for mackerel. The average price of pelagic products in 2012 has been about the same as in the previous year. Mackerel prices have dropped sharply, but herring prices have gone up,” comments senior analyst Kristin Lien from the Norwegian Seafood Council (NSC).
Record herring prices
Herring has never before been sold at such high prices as in 2012. The average price for frozen whole herring in 2012 was NOK 7.91 (EUR 1.07) per kg, an increase of 15 per cent compared to 2011.
The volume of exports of frozen whole herring in 2012 totalled 205,000 tonnes, down by 27 per cent from 2011. The biggest markets in terms of export volume were
In terms of value,
The volume of exports of frozen Norwegian herring fillet products in 2012 totalled 133,000 tonnes, down by 9 per cent from 2011. The biggest markets measured in volume were
The average price of frozen herring fillet products in 2012 was NOK 14.39 (EUR 1.94) per kg, an increase of 19 per cent compared to 2011.
The average price of frozen whole mackerel in 2012 was NOK 10.73 (EUR 1.45) per kg, down by 23 per cent from 2011.
Exports of capelin in 2012 were valued at a total of NOK 375 million (EUR 50.6 million), a decline of 31 per cent from the previous year.
China is the next biggest market for Norwegian capelin with exports in 2012 valued at NOK 69 million (EUR 9.3 million), down by 8 per cent compared to 2011, followed by Ukraine at NOK 40 million (EUR 5.4 million) and Japan at NOK 35 million (EUR 4.7 million).
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
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