(seafood.vasep.com.vn) Ben Tre province's clam industry has achieved a significant milestone with the third MSC certification, highlighting its commitment to sustainable practices. This achievement comes at a time of growing global demand for seafood certified by the Marine Stewardship Council.
![Ben Tre province’s sustainable clam farming boosted by MSC](/DATA/IMAGES/2024/08/14/20240814140555058ben-tre-province’s-sustainable-clam-farming-booste-2116-1.jpeg)
With a vast potential clam farming area and a strong production base, Ben Tre is well-positioned to capitalize on the increasing consumer preference for sustainable seafood. The MSC certification will open up new export markets, particularly in the EU, where demand for mollusks is rebounding.
To further strengthen the position of Ben Tre clams in the global market, the government, along with relevant stakeholders, needs to invest in building a strong brand identity. This will require concerted efforts to promote the unique qualities and sustainability of Ben Tre clams.
The agriculture sector will continue to implement rigorous measures to protect marine ecosystems and ensure the long-term viability of the clam fishery. By adhering to the MSC standards, Ben Tre is not only safeguarding its natural resources but also contributing to the global movement towards more sustainable seafood consumption.