Citing Japanese seafood newspaper Minato Shimbun, the Vietnam Association of Seafood Exporters and Producers (VASEP) said seafood group Kyokuyo held a trade fair in Osaka on September 11, showcasing around 500 seafood and processed food products to some 760 customers and business partners.
Among the products presented, Kyokuyo highlighted pangasius as a relatively affordable seafood option with a stable supply. These advantages have become increasingly important in Japan as prices of many traditional seafood products rise and supplies of wild-caught species become less predictable.
Kyokuyo had also highlighted pangasius at the Japan International Seafood & Technology Expo in Tokyo in mid-August, offering tastings and product demonstrations to potential commercial customers.
Vietnamese pangasius is one of the country’s major seafood exports.
Kyokuyo already distributes Vietnamese pangasius through Japan’s professional food supply network. One product is skinless, boneless frozen pangasius fillet processed in Vietnam and suitable for Japanese, Western and Chinese dishes.
Le Hang, deputy secretary-general of VASEP, said this was a sign that Vietnamese pangasius was gradually meeting the requirements of one of the world’s most demanding markets for food and seafood.
Rather than being viewed simply as a low-cost whitefish, pangasius has an opportunity to position itself as a competitively priced, consistent and versatile ingredient that can be supplied year-round.
A further milestone came in late 2025, when Vietnamese pangasius was added to the menu of Kura Sushi, one of Japan’s largest conveyor-belt sushi chains, with more than 550 restaurants.
The move marked the first time Vietnamese pangasius had officially appeared on the chain’s menu, reflecting the fish’s growing acceptance in a market known for stringent standards on quality, presentation and food safety.
Vietnam Customs data show that pangasius exports to Japan reached $36.31 million in the first eight months of 2026, up 20.8% from a year earlier. August exports alone reached $5.47 million, up 23.7%.
“The scale remains small compared with Vietnam’s major pangasius markets, but growth of more than 20% shows that demand in Japan is improving noticeably,” Hang said.
She said growing interest from major importers and distributors could create further opportunities for pangasius in retail, food services and convenient processed products.
Japan, however, maintains strict requirements for quality, consistency, food safety, product specifications and supply-chain reliability, Hang noted.
Future growth will therefore depend not only on price competitiveness but also on Vietnamese producers’ ability to develop products suited to Japanese tastes and distribution channels.
The growing presence of pangasius in the product portfolios and menus of major Japanese seafood and food-service companies is opening further opportunities for Vietnam, particularly in processed, convenient and value-added products.
(vasep.com.vn) Vietnam’s pangasius export value reached US$1.7 billion in the first nine months of 2026, up 11% year on year. In September alone, exports totaled US$210 million, an increase of 16%. China, the United States, and Brazil were the three largest markets, accounting for 49% of total export value. While China and Brazil maintained their growth momentum, exports to the US remained below the level recorded in the same period last year.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn