In the first eight months of 2025, Vietnam’s pangasius exports to China and Hong Kong saw a negative growth of 4% compared to the same period last year, reaching only $357 million and accounting for 25% of Vietnam’s total pangasius exports. In August alone, exports to this market also dropped by 4%, totaling $55 million.
CPTPP and South America emerge as growth pillars
The CPTPP bloc led the growth in Vietnam’s pangasius imports during the first 8 months of 2025, with export value reaching $242 million, up 36% year-on-year - the highest among all market groups. Japan, Canada, Mexico and Chile recorded stable demand, particularly for high-quality fillets and deeply processed products. The primary reason is the near-zero tariff benefits under the CPTPP agreement which gives Vietnamese pangasius a clear pricing edge over competing species such as pollock and tilapia. Additionally, these markets require clear quality standards and traceability that many Vietnamese enterprises have successfully met, thereby increasing the average order value.
Beyond CPTPP, South America is also proving to be an increasingly attractive destination. By the end of August 2025, exports to Brazil – considered the gateway to the region - reached $118 million, surging 54% compared to the previous year, driven by rising demand as a substitute for local tilapia and growing consumer familiarity with pangasius. Colombia and Chile maintain stable imports, further expanding Vietnam’s footprint in the region. Both CPTPP and South America not only offset the decline from China but also offer opportunities for higher profits through quality orders, better payment terms and higher margins. These two markets are emerging as the “twin growth engines” for Vietnamese pangasius.
Second half of 2025: A strategic window for market restructuring
In the second half of 2025, the supply of raw pangasius is tightening, while export prices show signs of recovery in Q4. This presents an opportunity for enterprises to exporters to contracts in fast-growing markets such as CPTPP and South America, capitalizing on the year-end holiday season. Meanwhile, the U.S and EU will continue to serve as stable markets with high sustainability standards, compelling the pangasius industry to elevate quality to maintain market share.
The ASEAN market also remains promising, with pangasius exports to Thailand reaching $52 million (+31%) and to the Philippines $26 million (+31%) in the first eight months of 2025.
If enterprises can consolidate their position across the three key pillars - CPTPP, South America and traditional markets U.S., EU, and ASEAN) - Vietnam’s pangasius industry will achieve a multi-polar market structure, reducing reliance on any single market and enhancing resilience against global trade fluctuations.
(vasep.com.vn) Vietnam’s pangasius export value reached US$1.7 billion in the first nine months of 2026, up 11% year on year. In September alone, exports totaled US$210 million, an increase of 16%. China, the United States, and Brazil were the three largest markets, accounting for 49% of total export value. While China and Brazil maintained their growth momentum, exports to the US remained below the level recorded in the same period last year.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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