Despite a double-digit decrease in pangasius imports from Vietnam to China in the first three quarters of this year, Mr. Chen Xindong, a veteran expert in the industry, believes that the demand for high-quality fish fillets still has significant growth potential in China. Mr. Chen Xindong is currently the General Director of Octogone Pangasius Distribution Company, a subsidiary of Vinh Hoan in China.
Customs data shows that China imported 127,000 tons of frozen pangasius, worth $264 million in nine months this year, down from 206,000 tons and $510 million last year.
But Mr. Chen believes that pangasius has an advantage in China, with the potential for explosive growth if it replaces other ingredients in some dishes.
At the recent China Fisheries and Seafood Fair held in Qingdao, a representative of import company Qingdao Meichu Foods said pangasius cooked with Sichuan pickles has become one of the most popular dishes in China. Mr. Chen said the market is being driven by dishes such as braised pangasius with Sichuan pickles, grilled fish, and hot pot.
In hot pot, deboned pangasius still dominates local boned snakehead fish. Mr. Chen said most have now returned to pangasius: "If other dishes can be replaced with pangasius, sales will likely grow explosively."
Signs of market recovery
Mr. Chen added that there are signs that the Chinese pangasius market is recovering. Pangasius sales began to recover in July and continued to increase throughout August and September, thanks to the summer vacations of students, he explained. In addition, collective kitchens have reopened after a long period of prohibition due to COVID-19.
He said China's recovering food service industry is also consuming pangasius despite relatively low prices. Pangasius consumption remains stable, but efforts to sell off higher-priced inventory from last year have resulted in overall lower profits.
Meanwhile, sales during China's National Day holiday in October fell short of expectations.
Mr. Chen added that the discharge of treated radioactive wastewater from Japan's Fukushima nuclear plant does not affect the Chinese pangasius market. Many consumers assume that the ingredients in Japanese restaurants come from Japan, but in reality, their salmon comes mainly from Norway and Chile.
China's farmed pangasius is not a threat.
Meanwhile, Vietnamese producers are still not very concerned about the risk of losing Chinese customers, although pangasius producers in Hainan and Guangdong are entering the market.
Mr. Lin Xiaowen, General Manager of Hainan Xiangtai Fish, said his company recently overcame challenges in pangasius farming and discovered new techniques after 4 years of trial farming.
Xiangtai, China's largest tilapia processor, is a key player in Hainan's fledgling pangasius industry. The company has a joint venture to produce pangasius breeds in Hainan and has developed specialized feeds and farming methods suitable for the province. Mr. Lin hopes Xiangtai's pangasius output will reach 10,000 tons this year.
But Mr. Lin admitted that even in climatic conditions similar to Hainan, the size of farmed pangasius is generally smaller than that of Vietnam. He said that currently, China's domestic pangasius cannot compete directly with imports from Vietnam.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
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