China, the U.S., and Brazil lead import markets
By market, China continued to be the largest destination for Vietnamese pangasius. In February 2026, exports to China reached USD 26 million, up 19% year-on-year. Cumulatively for the first two months, exports totaled USD 94 million, surging 86%, mainly driven by increased imports ahead of the Lunar New Year.
The United States ranked second among import markets. In February 2026, pangasius exports to the U.S. reached USD 18 million, down 19% year-on-year. For the first two months, exports totaled USD 38 million, down slightly 5%. This decline partly reflects slower consumption and cautious sentiment among importers amid changes in U.S. tariff policies.
Brazil ranked third, with exports in February reaching USD 10 million, down 27% year-on-year. However, cumulative exports to this market in the first two months still reached USD 29 million, up 8%.
Other major market groups
Exports to CPTPP markets in February 2026 reached USD 22 million, down 7% year-on-year. Nevertheless, thanks to strong results in January, cumulative exports to this bloc in the first two months reached USD 59 million, up more than 23% compared to the same period in 2025.
Meanwhile, exports to the EU reached USD 11 million in February, down slightly 5% year-on-year. For the first two months, exports to the EU totaled USD 26 million, up 7%, indicating that demand in this region is maintaining a stable recovery trend.
Several other markets also showed positive growth signals. Thailand recorded USD 15 million in imports during the first two months, up 18%. Colombia saw the strongest growth, increasing by more than 100% year-on-year. In contrast, Canada recorded a slight decline both in February and over the two-month period.
Export product structure
In terms of product structure, pangasius products under HS code 03 continued to dominate total export value. In the first two months of 2026, frozen/dried pangasius (excluding HS0304) reached USD 52 million, up 22%, indicating stable demand for these products.
Meanwhile, value-added pangasius products (HS16) reached USD 6 million in the first two months of 2026, down 14% year-on-year. Although this segment accounts for a smaller share of total exports, it is considered to have strong long-term potential as consumer trends in many markets shift toward processed and convenient products.
Outlook and challenges
The export growth of pangasius in the first two months of 2026 was mainly driven by strong performance in January, while February showed signs of slowing. Exports to the U.S. declined by 19%, and several other markets also recorded slight decreases due to disruptions caused by the Lunar New Year holiday.
Meanwhile, China maintained solid growth of 19%, continuing to be a key driver of Vietnam’s pangasius exports in the early part of the year. However, the outlook ahead still presents several challenges. In the EU, while supply of whitefish is tightening, countries such as China and Brazil are increasing exports of tilapia, making the mid-range segment more competitive for Vietnamese pangasius.
In addition, ongoing geopolitical tensions in the Middle East continue to raise the risk of disruptions to maritime shipping routes and increase logistics costs, which could affect import demand and delivery schedules for seafood products in this region and globally in the coming period.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
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