Nearly half of all sandwiches consumers eat are purchased at restaurants or other foodservice locations, up from 44 percent in 2010, according to the new Sandwich Consumer Trend Report from foodservice consulting firm Technomic. In addition, 43 percent of consumers say they eat at least four sandwiches a week.
“I believe seafood-based sandwiches are generally perceived to be better-for-you options. Even if the fish is fried or ‘crispy,’ the fact that it is seafood rather than meat still causes some consumers to consider it to be a healthy alternative to, say, a traditional beef-based burger or even — for some — a crispy chicken sandwich,” said Kelly Weikel, Technomic consumer research manager.
Notably, the number of seafood sandwich offerings at limited-service restaurants (LSRs) rose slightly last year, but declined or remained steady at full-service restaurant (FSR) chains. The number of top 500 LSR chains carrying fish sandwiches and fish wraps increased from 37 in 2010 to 41 in 2011. The number of LSR eateries offering tuna salad sandwiches rose from 44 in 2010 to 46 in 2011.
However, among the top 500 FSR chains, those offering fish sandwiches and wraps declined from 79 in 2009 to 67 in 2011. Those offering shellfish sandwiches and wraps rose from 38 in 2009 to 39 in 2011, according to Technomic.
“While there might not be a huge jump in the number of items, I do think that operators are getting more innovative in how they offer sandwiches. We also see some operators upscaling seafood sandwiches to some extent, using ahi, lobster, or shrimp, for instance, instead of just noting it as fish,” said Weikel.
Some restaurants may be utilizing a greater variety of seafood in their sandwiches because of the trend toward using local and sustainable ingredients, added Weikel.
Among the restaurant operators that began offering new types of seafood sandwiches this year was Daily Grill, an 8-unit chain in California. The chain’s Simply 600 Menu includes a salmon burger, fish tacos, and Blackened Ahi Tuna Salad. Meanwhile, Hurricane Grill & Wings’ spring Savor the Flavor Menu includes a Yuengling Beer Battered Fish Sandwich.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.
(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.
(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...
(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.
(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.
(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.
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