“The retailers that are winning are starting to put together meal solutions, whether it is a seafood linguini or a salmon salad. The reason that is so important is that people are looking for some sort of innovation in what they can make at home,” said Thom Blischok, chief retail strategist for global consulting firm Booz & Co.
For example, one national supermarket chain recently began featuring a shrimp linguini, in which individual packages of pasta, shrimp and sauce were all packaged in one meal solution container.
“It shows consumers a simple way to make a linguini and really tasted good,” said Blischok.
This new style of meal solutions is particularly successful because shoppers are looking for new types of flavors and healthy meal ideas.
“People have lived for three or four years in this economy and have cut back in every way possible. In the first quarter of this year, shoppers are spending a little bit more and want to taste different things,” said Blischok.
Supermarket chains that are providing meal solutions such as seafood pastas or barbecued halibut with rice are watching sales grow, according to Blischok. “Those that are starting to present retail merchandising solutions are seeing lifts of 3 percent to 7 percent for all the ingredients,” he said.
In-store demos of seafood meal solutions is also boosting some retailers’ seafood sales, according to Blischok. “Those that are doing more in-store demos are starting to see a lift in basket sales subtly, in all the components [of the meal demonstrated],” he said.
Presenting easy preparation ideas along with the ingredients of a meal is another key to merchandising success, according to Blischok.
“If you are going to offer grilled shrimp, for example, make sure that shoppers see the shrimp displayed with the barbecue sauce and the charcoal briquettes,” he said.
Building on over three decades of trusted leadership, VASEP is proactively shaping a Dynamic Knowledge Ecosystem where data is transformed into actionable value and forward-looking insights for the business community
(seafood.vasep.com.vn) An Giang is focusing on expanding climate-adaptive marine aquaculture models, aiming for safe and sustainable production. This approach not only enhances economic efficiency but also helps fishermen stabilize their livelihoods amid weather fluctuations.
(seafood.vasep.com.vn) In the first 10 months of 2025, Vietnam’s pangasius export value to China (including Mainland China and Hong Kong) reached $483 million, up 1% compared to the same period in 2024. October alone posted $73 million, a strong 19% increase year-on-year. The Chinese market currently accounts for nearly 27% of Vietnam’s total pangasius export value.
(seafood.vasep.com.vn) According to data from Vietnam Customs, the country’s lobster exports posted another strong month in October 2025, reaching $93 million - a 75% increase from the same month in 2024. This performance extends the sector’s impressive growth streak from earlier in the year, pushing cumulative exports for the first 10 months to $712 million, up an extraordinary 135% year-over-year. Within the product mix, green lobster remained the dominant driver, accounting for 98% of total export value, with $700 million recorded in the first 10 months - a 141% jump year-on-year. In contrast, exports of spiny lobster and other lobster varieties declined slightly by 22% and 1%, respectively, indicating that market demand is becoming increasingly concentrated on the most sought-after product line.
(seafood.vasep.com.vn) Currently, Da Nang City has no fishing vessels detained, sanctioned by foreign authorities, or criminally prosecuted for IUU fishing violations. Patrols, monitoring of marine fishing activities, and handling of violations have been prioritized by competent forces, significantly reducing nearshore fishing infringements.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, Vietnam’s tuna exports to Israel in the first nine months of 2025 reached just over USD 27 million, down as much as 49% compared to the same period in 2024. This is a steep and prolonged decline for many consecutive months, reflecting changes in import demand as well as shifts in the supply structure of this market.
(seafood.vasep.com.vn) The first 700 tons of Vietnamese tilapia ordered and imported by JBS Group will initially be distributed through supermarket chains, the Horeca network and JBS’s product showrooms in Brazil.
(seafood.vasep.com.vn) In October 2025, Vietnam’s pangasius exports hit $217 million, representing an 8% increase compared to the same month in 2024. For the first 10 months of the year, total export value has surpassed $1.8 billion, up 9% year-on-year. This growth demonstrates clear positive momentum for the pangasius industry, despite continued declines in certain markets.
In recent days, the Central provinces of Vietnam have been suffering from historic flooding, with prolonged heavy rains, landslides, flash floods, and deep inundation causing extremely serious impacts on tens of thousands of households, as well as many VASEP member exporters located in the region. With the spirit of mutual support and solidarity, and in order to promptly assist residents and member exporters in the affected areas to stabilize their lives and restore production activities, VASEP calls on all seafood exporters, organizations, and individuals to extend supports to the people and member exporters in the flood-hit areas. We urge timely and practical material and spiritual contributions to help member exporters and local communities in the severely affected provinces overcome this difficult period.
(seafood.vasep.com.vn) In the final days of October 2025, Vietnam’s domestic raw shrimp market remained generally stable, though slight adjustments were recorded in several sizes across key farming regions.
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