“The retailers that are winning are starting to put together meal solutions, whether it is a seafood linguini or a salmon salad. The reason that is so important is that people are looking for some sort of innovation in what they can make at home,” said Thom Blischok, chief retail strategist for global consulting firm Booz & Co.
For example, one national supermarket chain recently began featuring a shrimp linguini, in which individual packages of pasta, shrimp and sauce were all packaged in one meal solution container.
“It shows consumers a simple way to make a linguini and really tasted good,” said Blischok.
This new style of meal solutions is particularly successful because shoppers are looking for new types of flavors and healthy meal ideas.
“People have lived for three or four years in this economy and have cut back in every way possible. In the first quarter of this year, shoppers are spending a little bit more and want to taste different things,” said Blischok.
Supermarket chains that are providing meal solutions such as seafood pastas or barbecued halibut with rice are watching sales grow, according to Blischok. “Those that are starting to present retail merchandising solutions are seeing lifts of 3 percent to 7 percent for all the ingredients,” he said.
In-store demos of seafood meal solutions is also boosting some retailers’ seafood sales, according to Blischok. “Those that are doing more in-store demos are starting to see a lift in basket sales subtly, in all the components [of the meal demonstrated],” he said.
Presenting easy preparation ideas along with the ingredients of a meal is another key to merchandising success, according to Blischok.
“If you are going to offer grilled shrimp, for example, make sure that shoppers see the shrimp displayed with the barbecue sauce and the charcoal briquettes,” he said.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.
(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.
(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.
(seafood.vasep.com.vn) The FTA would widen access to markets with strong demand for premium food products in line with the country’s strategy of shifting exports towards increasing added value.
(seafood.vasep.com.vn) On the morning of July 13th, Mr. Ho Quoc Dung, Member of the Central Committee of the Communist Party of Vietnam and Deputy Prime Minister, along with his delegation, visited and worked with businesses in An Giang province to promptly resolve obstacles and promote production and business activities.
(seafood.vasep.com.vn) As importing markets increasingly focus on biosecurity and traceability, Vietnam has established a relatively comprehensive legal framework and disease management system for aquaculture, covering tilapia farming as well as other cultured species. This system is based on the Law on Animal Health, regulations on the prevention and control of aquatic animal diseases, the National Plan for the Prevention and Control of Major Diseases in Farmed Aquatic Species, and environmental monitoring and early warning programs for aquaculture areas.
(seafood.vasep.com.vn) On July 9, 2026, the Embassy of Vietnam in Brazil organized the seminar titled “Sharing Information on Vietnam-Brazil Economic, Trade and Investment Relations in the First Half of 2026” to provide updates on bilateral cooperation and strengthen connections among government agencies, industry associations, and business communities of the two countries.
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