Building on this foundation, a new generation of young entrepreneurs – the “F2 generation” – is gradually asserting its role as successors, bringing innovation to the industry. As the pangasius value chain faces challenges such as shifting trade policies and environmental barriers, this new leadership brings fresh energy with flexible, modern thinking and a stronger orientation toward sustainability.
Many F2 leaders have studied abroad, gaining early exposure to global management practices and modern consumer trends. Their strategies go beyond boosting export volumes; they emphasize brand building, deep processing, and compliance with international standards such as ASC, BAP, and GlobalGAP – certifications increasingly valued by global consumers.
At Vietfish 2025 – the annual international seafood exhibition – the strong presence of these young entrepreneurs highlighted their growing role. They actively managed booths, introduced new products, and directly connected with importers from Latin America, the Middle East, and Europe, showing confidence and international business acumen.
A clear highlight of the F2 strategy is product innovation. Alongside traditional frozen fillets, they are expanding into value-added products such as breaded pangasius, cut portions, canned products, surimi, and even by-product lines like fish oil, fishmeal, and functional foods. This not only enhances added value but also refreshes the image of pangasius in international markets.
The younger generation is also more dynamic in market expansion. In addition to traditional markets, they are actively targeting new destinations such as Brazil, Mexico, and Halal-certified Muslim markets, while leveraging modern distribution channels like retail and e-commerce.
Beyond business growth, the F2 generation also demonstrates social responsibility and environmental commitment. They invest in circular aquaculture technologies, reduce greenhouse gas emissions, and pay attention to worker welfare and farming communities. These practical steps reflect a sustainable development mindset – a crucial factor for maintaining and expanding pangasius’ presence in high-end markets.
The strong emergence of the F2 generation not only carries forward the achievements of their predecessors but also opens new directions, with the ambition of elevating Vietnamese pangasius into a symbol of “sustainable white protein” on the global seafood map. In a volatile trade environment, it is precisely the spirit of innovation and adaptability of this successor generation – alongside the legacy of the F1 pioneers – that will drive Vietnamese pangasius to overcome challenges and reach further in the future.
(seafood.vasep.com.vn) By the end of 2025, Vietnam’s seafood industry had left a strong mark with export turnover reaching nearly $11.3 billion, up 12.4% year-on-year. This robust performance reflects not only a rebound in global consumption demand but also the agile adaptation of domestic firms in navigating increasingly stringent trade barriers.
(seafood.vasep.com.vn) According to the 2025 review and 2026 outlook conference held by the Directorate of Fisheries and Fisheries Surveillance on the afternoon of January 7, Vietnam’s seafood sector has set a total production target of over 10 million tons in 2026, representing a 0.6% increase year-on-year. Of this total, capture fisheries are projected at around 3.75 million tons (down 2.1%), while aquaculture output is expected to reach 6.25 million tonnes (up 2.2%) compared with 2025.
(seafood.vasep.com.vn) Sao Ta Food JSC (Fimex, Ticker: FMC) has announced its 2025 business results, reporting revenue of over $300 million (approximately 7.8 trillion VND), representing a 19.8% increase year-on-year; projected profit is expected to reach approximately 420 billion VND.
(seafood.vasep.com.vn) Vietnam’s fisheries sector concluded 2025 with landmark achievements: export turnover reached a record high, despite heightened volatility in global trade and increasingly stringent barriers from major markets, most notably the United States. Amid a mix of opportunities and challenges, the fisheries sector also witnessed important policy shifts. Together, these developments form a multifaceted picture of an industry proactively adapting and restructuring toward a trajectory of sustainable development.
(seafoos.vasep.com.vn) According to the Department of Agriculture and Environment of Vinh Long, the province’s shrimp farming area reached 69,800 hectares in 2025, including 7,500 hectares under high-tech farming models, 18,820 tons of black tiger shrimp and 293,000 tons of whiteleg shrimp.
(seafood.vasep.com.vn) Building on a robust growth momentum in 2025, Nghe An province has set a strategic goal to reach a total fisheries output of 270,000 tons by 2026, reinforcing its position as a key hub for aquaculture and exploitation.
(seafood.vasep.com.vn) Can Tho City statistics indicate that in 2025, following the merger of three former administrative entities - Can Tho, Hau Giang and Soc Trang - fisheries output in 2025 increased by 6.23% compared with 2024 with aquaculture production nearly 9.1 times higher than capture fisheries.
(seafood.vasep.com.vn) According to the Ca Mau Department of Agriculture and Rural Development, Ca Mau province has achieved significant, comprehensive and substantive progress in combating IUU fishing in 2025, successfully fulfilling all tasks directed by the central government and strengthening fisheries governance. These efforts have established a solid foundation for the nationwide effort to lift the EC’s "yellow card" warning.
(seafood.vasep.com.vn) Ca Mau has exceeded its 2025 production targets, reaching nearly 595,000 tons of shrimp. This milestone reinforces the province’s position as Vietnam’s leading shrimp producer and a bright spot in the country’s seafood sector.
(seafood.vasep.com.vn) According to Vietnam Customs data, cumulative shrimp exports from the beginning of the year through November reached $4.3 billion, up 21% year-on-year, continuing to serve as the primary growth driver of the entire seafood sector. In November alone, export turnover amounted to $393 million, up 14%.
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