Building on this foundation, a new generation of young entrepreneurs – the “F2 generation” – is gradually asserting its role as successors, bringing innovation to the industry. As the pangasius value chain faces challenges such as shifting trade policies and environmental barriers, this new leadership brings fresh energy with flexible, modern thinking and a stronger orientation toward sustainability.
Many F2 leaders have studied abroad, gaining early exposure to global management practices and modern consumer trends. Their strategies go beyond boosting export volumes; they emphasize brand building, deep processing, and compliance with international standards such as ASC, BAP, and GlobalGAP – certifications increasingly valued by global consumers.
At Vietfish 2025 – the annual international seafood exhibition – the strong presence of these young entrepreneurs highlighted their growing role. They actively managed booths, introduced new products, and directly connected with importers from Latin America, the Middle East, and Europe, showing confidence and international business acumen.
A clear highlight of the F2 strategy is product innovation. Alongside traditional frozen fillets, they are expanding into value-added products such as breaded pangasius, cut portions, canned products, surimi, and even by-product lines like fish oil, fishmeal, and functional foods. This not only enhances added value but also refreshes the image of pangasius in international markets.
The younger generation is also more dynamic in market expansion. In addition to traditional markets, they are actively targeting new destinations such as Brazil, Mexico, and Halal-certified Muslim markets, while leveraging modern distribution channels like retail and e-commerce.
Beyond business growth, the F2 generation also demonstrates social responsibility and environmental commitment. They invest in circular aquaculture technologies, reduce greenhouse gas emissions, and pay attention to worker welfare and farming communities. These practical steps reflect a sustainable development mindset – a crucial factor for maintaining and expanding pangasius’ presence in high-end markets.
The strong emergence of the F2 generation not only carries forward the achievements of their predecessors but also opens new directions, with the ambition of elevating Vietnamese pangasius into a symbol of “sustainable white protein” on the global seafood map. In a volatile trade environment, it is precisely the spirit of innovation and adaptability of this successor generation – alongside the legacy of the F1 pioneers – that will drive Vietnamese pangasius to overcome challenges and reach further in the future.
(seafood.vasep.com.vn) In Gia Vien district, tilapia farming—particularly the “duong nghiep” strain—is expanding rapidly and gradually becoming an efficient production model for local farmers. Hatcheries in the area are supplying high-quality, uniform, and disease-free fingerlings, meeting the growing demand for commercial farming.
(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).
(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.
(vasep.com.vn) In 2025, Chile imported more than USD 156 million worth of tuna, up 8.1% compared to the previous year and the highest level in the past five years. As the supply structure in this market is rapidly shifting, Vietnamese tuna is facing both opportunities to expand market share and increasing competitive pressure from Thailand, Colombia, and China.
(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.
(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.
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