Vinh Hoan brand has become well perceived and renowned in the global seafood market with its ability and commitment to provide high quality, safe, nutritious, delicious pangasius that are cultured under international sustainable standards. From a customer portfolio of mere 5 customers in 1998, in 2016 that has grown to nearly 300 customers in more than 40 nations worldwide. Compounded annual growth rate of its export value in the last 20 years was 19%, in which the growth rate for the last 10 years (2007-2016) reached 15%, 2.5 times higher than the overall growth rate of the whole pangasius industry (at 6%).
To keep building the brand reputation, commitment to develop the brand consistently and authentically will need to be concentrated on. Developing business activities is a way to keep the Company progression from losing momentum. By that, Vinh Hoan has been focusing on the product innovation as its desire to be a pioneer in consumer lifestyle trends.
The Company keeps bringing their customers truly innovative, convenient and high quality products while balancing economic, social and environmental factors. Whether there are requirements on either product development and innovation or sustainability standards, they are possibly satisfied, thanks to VHC’s abilities and resources.
Shinning values of Pangasius have been kept exploring by our Founder-cum-Chairwoman, Mrs. Truong Thi Le Khanh, in order to develop a variety of product items, mainly processed from Pangasius, including safe, nutritious, delicious and convenient food, in addition to diversified solutions for health and wellness. Aquaculture practices will be determined as purpose of providing stable input for the Company’s production while satisfying standards from certified Associations in according to requirements of target customers and markets.
Vinh Hoan is currently offering 5 main product groups:
- The frozen pangasius products are main product group with high food safety and high quality, in specific Vinh Hoan has BRC, IFS, HALAL, BSCI, and ISO. Besides, Vinh Hoan's pangasius products are also well-known thanks to its differences in the ability to supply internationally sustainable certified products including ASC and BAP 4 star.
- Value-added products are a strategic product group. The Company has successfully developed and marketed product lines of breaded and marinated pangasius in the European, American and Asian markets. In 2016, we completed the construction of a value-added factory with a grilled fish production line with a capacity of 2,000 tons of finished products per year in the plans for sustainable sales growth.
- Collagen and gelatin are new product line that is produced by high-tech and maximizing the value of pangasius skin. The pangasius skin is a by-product derived from fillet production process. Collagen and gelatin products are promoted by the Company with the strength of controlling 100% of raw materials, the unique model in Vietnam and in the world, providing high quality and stable input protein source for industries of food, beverages, cosmetics and functional foods.
- By-products including fishmeal, fish oil, and feed are supplied to cattle feed and there are some other by-products such as stomachs, air bladder and fish fin.
- Other products include barramundi, tilapia, shrimp and some other raw materials. Besides the traditional pangasius fillet, the aquatic species (barramundi, tilapia, and shrimp) play an important role in the Company’s product diversification strategy.
Vinh Hoan’s products are available in almost major retailers and food distribution channels around the world. The Company has demonstrated the ability to meet thoroughly buyers’ requirements on product quality, food safety and customer services; therefore, is known as a reputable producer that meets the strictest requirements on product quality management and the best system of infrastructure and staffs. The Company's network of sales and markets has been developed over the years on the global scale with a total of 40 export markets in 2016. In the main markets, Vinh Hoan holds a high or highest market share and position in the pangasius industry.
In the US market, Vinh Hoan has built a network of customers and developed its reputation for many years. The Company's products are available in well-known retail chains such as Walmart, Target, Trader Joe, and Kroger, and are distributed by leading US food service companies such as Sysco and US Food Service.
In Europe, Vinh Hoan is a leading brand supplying the products to the premium market segment that has stringent requirements for inspection on farming and processing facilities, and international certifications. The Company's products are available at supermarkets such as Tesco, Aldi, Sainsbury, Casino and Metro.
In emerging markets and fast-growing China, since 2015, the Company has established a local sales office with staffs who understand well the local culture and market. The Company has rapidly expanded its distribution channels directly into Chinese restaurant chains in 2016.
For more details, please come visit our Gold Booth No. 5 at Viet Fish 2017 from 29 to 31 August 2017.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(vasep.com.vn) Vietnam’s shrimp exports reached $3.3 billion in the first eight months of 2026, up 12% year on year. However, growth momentum is moderating and market divergece is becoming more pronounced, while the US and EU continue to present significant challenges. The latest insights from the Global shrimp forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers place greater emphasis on quality, product specifications, supply consistency and the ability to meet market-specific demand.
(vasep.com.vn) Vietnam’s pangasius exports continued to grow in August 2026, bringing total export value in the first eight months of the year to US$1.5 billion, up 10% year-on-year. August exports alone reached US$205 million, up 6%. However, market performance has become increasingly divergent, with China and Brazil posting positive growth while the U.S. continued to record a sharp decline.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
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