MSC continues to tout the success
The blue MSC eco-label is assurance that the product is sourced from a sustainable and well-managed fishery and helps consumers make sustainable choices when buying seafood. The label can be found on products worldwide and has an especially strong presence in the German market; where close to 3,000 products bear the MSC label.
Stuhrk Delikatessen based in Marne, northern Germany has included MSC certified seafood in its product range since 2007, when the company secured certification to the MSC Chain of Custody standard for seafood traceability.
'Our company believes in sustainable growth and so securing MSC Chain of Custody certification was a logical extension to our philosophy. We support sustainable fisheries and are proud that it is one of our products to hit this hugely significant mark of being the 10, 000th in the marketplace,' says Stührk director Lars Jochims.
Recent research in German consumer attitudes that measured awareness of the MSC eco-label demonstrates the extent to which individual purchasing decisions are driven by sustainability considerations.
A survey of shoppers carried out by AMR Research found that 52 percent of respondents recognized the MSC eco-label. To ensure a fair test, all the identifying text on the eco-label was removed. Further, 22 percent of respondents went on to correctly identify the eco-label (without the text) as signifying a product sourced from a sustainable fishery.
These figures show a marked increase in the results of 2010 of 36 percent and 17 percent respectively. 27 percent of respondents - up from 19 percent in June 2010 - say that they only buy fish and seafood from sustainable sources, regardless of price and quality, and are even prepared to go elsewhere if the product they are looking for is not available. In 2010, MSC surveyed the average consumer awareness of the MSC eco-label: Across the six key markets surveyed, 23 percent of the adult population is now aware of the MSC eco-label - up from 9 percent in 2008.
The number of MSC labeled products available worldwide has doubled since April 2010 and Simon Edwards, MSC Global Communications Director, said this is a sign that suppliers and consumers are looking at where their seafood comes from.
'The rate at which the number of MSC-labeled products in the global market is increasing - doubling every twelve months over the last four years - confirms that suppliers are putting sustainability at the centre of their business, and responding to their customers' growing awareness and preferences about seafood sourcing,' said Edwards.
(SEAFOOD.COM)
(seafood.vasep.com.vn) In the first four months of 2026, Mexico, Brazil, and Colombia together contributed USD 108 million to Vietnam’s pangasius exports, accounting for around 15% of the industry’s total export turnover. Amid tightening global whitefish supply and slowing demand in several traditional markets, Latin America is increasingly becoming an important expansion destination for the sector.
(seafood.vasep.com.vn) Alongside the development of high-tech shrimp farming, Ha Tinh Province is accelerating the cultivation of high-value freshwater aquatic species, with red tilapia emerging as an effective and sustainable farming model.
(vasep.com.vn) Vietnam’s tuna exports reached USD 81 million in April 2026, down 6% compared to the same period in 2025. In the first four months of the year, export turnover totaled USD 289 million, down 4.8%. Although the overall export picture has yet to brighten significantly, market trends are becoming increasingly diversified rather than moving in a single direction.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is undergoing strong restructuring starting from the broodstock and fingerling segment in order to improve productivity, quality, and export competitiveness. This is considered a critical foundation for the sustainable development of the industry amid rising production costs and increasingly stringent market requirements.
(seafood.vasep.com.vn) According to Vietnam Customs data, pangasius exports in April 2026 reached USD 206 million, up 18% compared to the same period in 2025 — marking another consecutive month of double-digit growth since the beginning of the year. Cumulative pangasius export turnover in the first four months of 2026 reached USD 720 million, up 17% year-on-year, reflecting the positive growth momentum of this key export product.
(seafood.vasep.com.vn) Vietnam’s shrimp exports in the first four months of 2026 maintained positive growth momentum, reaching approximately USD 1.5 billion, up 15% compared to the same period last year. However, behind this result lies diverging trends across markets, as the global shrimp industry continues to face pressure from inflation, high inventories, price competition, and increasing trade risks.
(seafood.vasep.com.vn) In Vinh Tuy commune (Kien Giang Province), many shrimp farmers are adopting bottom aeration systems and reporting clear economic benefits, helping increase income and reduce production risks.
(vasep.com.vn) In the first three months of 2026, Vietnam’s exports of crabs and other crustaceans reached more than USD 93 million, up 23% compared to the same period last year. The result shows that the sector is experiencing a fairly positive recovery, especially in its two key product groups: crabs and swimming crabs. However, behind the growth figures are several concerns: export markets remain highly concentrated, raw material supply is unstable, and trade barriers from the US and EU are becoming increasingly stringent.
(seafood.vasep.com.vn) In Ca Mau province, many farmers are transitioning from traditional methods to high-tech shrimp farming, adopting recirculating systems with minimal water exchange to improve efficiency and reduce risks. In Hung My commune alone, there are about 260 super-intensive shrimp farming households covering more than 265 hectares, playing a key role in local economic development.
(seafood.vasep.com.vn) In the first three months of 2026, Vietnam’s exports of fish cake and surimi reached USD 63 million, down 5% compared to the same period last year. Although total export value declined slightly due to decreases in some key markets, many other destinations continued to post strong growth, opening up room for this convenience-oriented processed segment in the coming quarters.
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