MSC continues to tout the success
The blue MSC eco-label is assurance that the product is sourced from a sustainable and well-managed fishery and helps consumers make sustainable choices when buying seafood. The label can be found on products worldwide and has an especially strong presence in the German market; where close to 3,000 products bear the MSC label.
Stuhrk Delikatessen based in Marne, northern Germany has included MSC certified seafood in its product range since 2007, when the company secured certification to the MSC Chain of Custody standard for seafood traceability.
'Our company believes in sustainable growth and so securing MSC Chain of Custody certification was a logical extension to our philosophy. We support sustainable fisheries and are proud that it is one of our products to hit this hugely significant mark of being the 10, 000th in the marketplace,' says Stührk director Lars Jochims.
Recent research in German consumer attitudes that measured awareness of the MSC eco-label demonstrates the extent to which individual purchasing decisions are driven by sustainability considerations.
A survey of shoppers carried out by AMR Research found that 52 percent of respondents recognized the MSC eco-label. To ensure a fair test, all the identifying text on the eco-label was removed. Further, 22 percent of respondents went on to correctly identify the eco-label (without the text) as signifying a product sourced from a sustainable fishery.
These figures show a marked increase in the results of 2010 of 36 percent and 17 percent respectively. 27 percent of respondents - up from 19 percent in June 2010 - say that they only buy fish and seafood from sustainable sources, regardless of price and quality, and are even prepared to go elsewhere if the product they are looking for is not available. In 2010, MSC surveyed the average consumer awareness of the MSC eco-label: Across the six key markets surveyed, 23 percent of the adult population is now aware of the MSC eco-label - up from 9 percent in 2008.
The number of MSC labeled products available worldwide has doubled since April 2010 and Simon Edwards, MSC Global Communications Director, said this is a sign that suppliers and consumers are looking at where their seafood comes from.
'The rate at which the number of MSC-labeled products in the global market is increasing - doubling every twelve months over the last four years - confirms that suppliers are putting sustainability at the centre of their business, and responding to their customers' growing awareness and preferences about seafood sourcing,' said Edwards.
(SEAFOOD.COM)
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
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