MSC continues to tout the success
The blue MSC eco-label is assurance that the product is sourced from a sustainable and well-managed fishery and helps consumers make sustainable choices when buying seafood. The label can be found on products worldwide and has an especially strong presence in the German market; where close to 3,000 products bear the MSC label.
Stuhrk Delikatessen based in Marne, northern Germany has included MSC certified seafood in its product range since 2007, when the company secured certification to the MSC Chain of Custody standard for seafood traceability.
'Our company believes in sustainable growth and so securing MSC Chain of Custody certification was a logical extension to our philosophy. We support sustainable fisheries and are proud that it is one of our products to hit this hugely significant mark of being the 10, 000th in the marketplace,' says Stührk director Lars Jochims.
Recent research in German consumer attitudes that measured awareness of the MSC eco-label demonstrates the extent to which individual purchasing decisions are driven by sustainability considerations.
A survey of shoppers carried out by AMR Research found that 52 percent of respondents recognized the MSC eco-label. To ensure a fair test, all the identifying text on the eco-label was removed. Further, 22 percent of respondents went on to correctly identify the eco-label (without the text) as signifying a product sourced from a sustainable fishery.
These figures show a marked increase in the results of 2010 of 36 percent and 17 percent respectively. 27 percent of respondents - up from 19 percent in June 2010 - say that they only buy fish and seafood from sustainable sources, regardless of price and quality, and are even prepared to go elsewhere if the product they are looking for is not available. In 2010, MSC surveyed the average consumer awareness of the MSC eco-label: Across the six key markets surveyed, 23 percent of the adult population is now aware of the MSC eco-label - up from 9 percent in 2008.
The number of MSC labeled products available worldwide has doubled since April 2010 and Simon Edwards, MSC Global Communications Director, said this is a sign that suppliers and consumers are looking at where their seafood comes from.
'The rate at which the number of MSC-labeled products in the global market is increasing - doubling every twelve months over the last four years - confirms that suppliers are putting sustainability at the centre of their business, and responding to their customers' growing awareness and preferences about seafood sourcing,' said Edwards.
(SEAFOOD.COM)
(seafood.vasep.com.vn) Da Nang City has fully implemented all recommendations from the European Commission (EC) regarding the fight against illegal, unreported and unregulated (IUU) fishing, creating an important foundation for the removal of the “yellow card” in the near future.
(seafood.vasep.com.vn) In Hoa Vang district (Da Nang City), red tilapia farming is demonstrating clear economic efficiency, becoming a promising livelihood that helps many households increase their income. A notable example is the model of Mr. Huynh Ngoc Nam, who operates two red tilapia ponds covering more than 4 hectares, generating stable annual income.
(seafood.vasep.com.vn) In Gia Vien district, tilapia farming—particularly the “duong nghiep” strain—is expanding rapidly and gradually becoming an efficient production model for local farmers. Hatcheries in the area are supplying high-quality, uniform, and disease-free fingerlings, meeting the growing demand for commercial farming.
(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).
(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.
(vasep.com.vn) In 2025, Chile imported more than USD 156 million worth of tuna, up 8.1% compared to the previous year and the highest level in the past five years. As the supply structure in this market is rapidly shifting, Vietnamese tuna is facing both opportunities to expand market share and increasing competitive pressure from Thailand, Colombia, and China.
(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
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