Via focus groups, online and by telephone surveys, Big Communications and New South Research asked consumers who'd eaten seafood within 90 days whether the oil spill had affected their Gulf seafood consumption.
“Early on when the oil spill had occurred, 70% were concerned and were not eating Gulf seafood,” said Gulf Coast Coalition Seafood Marketing Coordinator Joanne McNeely at the conference. “And now it's basically flipped. We have 70% that are comfortable with it, and we have about … 20% to 30% who are not comfortable or they're eating less.”
The survey — which also looked at general seafood trends — found that 20% of seafood eaters ate 20 meals or more in those 90 days. This small group of seafood enthusiasts purchased nearly 46% of all seafood, McNeely said at the conference.
These “seafoodies,” restaurant and retail buyers, “influencers,” and stakeholders are the target audience for the coalition's outreach, McNeely said, noting these efforts can be seen on the group's new website eatgulfseafood.com.
The website includes recipes, species information, and pages for retailers, food service and media. The media page will be updated with information from federal and state groups.
“We want to be a go-to media source because we did learn that from the oil spill that the media had to jump from place to place to try to get information,” McNeely said.
Future coalition initiatives will likely include an emphasis on social media, and McNeely told SN the coalition's website will have an extranet site for retailers and restaurants with information on different promotions available through the coalition and states. Pilot project promotions with retailers and restaurants should start rolling out within the year.
(seafood.vasep.com.vn) According to a report by the General Statistics Office, the estimated pangasius output for January 2025 reached 102.5 thousand tons, representing a 6.0% increase compared to the corresponding period of the preceding year. This surge is attributed to the rise in pangasius material prices within the Mekong Delta, which has incentivized aquaculture farmers to expand their stocking activities. Concurrently, this price increase has facilitated processing enterprises to intensify procurement efforts to meet export demands during the early part of the year.
(seafood.vasep.com.vn) Between 2015 and 2024, Vietnamese pangasius exporting enterprises have undergone notable transformations in rankings and experienced fluctuations in developmental strategies, competitive intensity, and business efficacy. This dynamic is clearly illustrated through shifts in export turnover and the proportional contribution to the national pangasius export volume among the Top 5 enterprises.
(seafood.vasep.com.vn) The outlook for Vietnam’s seafood exports remains positive, with a strong focus on maintaining growth in key markets like China and the U.S., while diversifying into new regions. As global trade policies continue to evolve, adaptability and strategic planning will be key to navigating the challenges ahead.
(seafood.vasep.com.vn) Thanks to improved pangasius prices and higher production, Vĩnh Hoàn's after-tax profit in Q4 2024 reached VND 440 billion, a 4.8-fold increase compared to the same period last year.
(seafood.vasep.com.vn) According to data from Vietnam’s Customs, in Q4 2024, Vietnam’s pangasius exports to China & Hong Kong reached USD 163 million, a 17% increase compared to the same period in 2023, with consistent growth across all months. The total value of pangasius exports to China & Hong Kong for 2024 reached USD 581 million, a 1% increase over the previous year.
Vietnam’s seafood exports are projected to maintain strong growth this year, potentially reaching 11 billion USD.
(seafood.vasep.com.vn) In the final quarter of 2024, Vietnam’s surimi and fish cake exports showed consistent growth over the last three months. For the entire year 2024, exports of these products reached USD 298 million, down 2% compared to 2023. However, the final quarter saw more promising signs for the surimi and fish cake export sector, with some markets experiencing notable growth, such as Thailand, China, and Taiwan. Particularly, exports to Taiwan, which had seen continuous declines in the previous two quarters, surged by 301% in this quarter.
(seafood.vasep.com.vn) Another year of pride for Vietnam's pangasius exports has concluded, reaching over USD 2 billion and contributing 20% to Vietnam's total seafood export turnover.
Vietnam maintained its position as the fifth-largest seafood exporter to Singapore for 12 consecutive months, surpassing Japan for the first time in 2024, amid the intensifying competition in this market.
(seafood.vasep.com.vn) Despite facing numerous challenges in the second half of the year, Vietnam's canned tuna exports concluded 2024 with a 17% increase compared to 2023, reaching USD 299 million. To maintain this growth momentum in 2025, the canned tuna production and export sector requires coordinated efforts from all stakeholders.
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