According to the latest consumer index report by GfK, sales of frozen lasagne and cannelloni at German supermarkets fell by 15.2 percent -- with frozen fish ready-meals picking up their market share.
"It is quite obvious and clear to see that consumers have moved to the frozen fish meals," Wolfgang Adlwarth, marketing manager at GfK
In February, sales of frozen fish ready-meals tripled, and demand in March was twice as high compared to figures from the previous year.
Jürgen Marggraf, head of operations at German frozen food company Frosta, said the horse meat scandal was "by no way positive" for meat ready-meal producers. "It will take three to four months to go back to normal levels," he told IntraFish, adding beef -- "or horse meat" -- lasagne was probably the only category which saw a drop in sales.
"We haven't seen a decrease in sales for our ready meals," he said. "The horse meat scandal is already old news for us."
When asked about expectations for the coming months, Adlwarth said after a certain time -- when the news about the scandal in the mainstream media trail off -- consumers will "swingback to normal behavior."
"But I don't want to rule out that some consumers will keep buying fish instead of meat," he said. "They tried something new and they might have liked it -- it's like a promotion for fish and seafood. "If a product is convincing it might lead to later re-purchases," he said.
Marggraf said fish sales at Frosta are stable, with no major shifts in market demand. Wild salmon and seafood paella remain the company's top sellers.
(seafood.vasep.com.vn) Alongside the development of high-tech shrimp farming, Ha Tinh Province is accelerating the cultivation of high-value freshwater aquatic species, with red tilapia emerging as an effective and sustainable farming model.
(vasep.com.vn) Vietnam’s tuna exports reached USD 81 million in April 2026, down 6% compared to the same period in 2025. In the first four months of the year, export turnover totaled USD 289 million, down 4.8%. Although the overall export picture has yet to brighten significantly, market trends are becoming increasingly diversified rather than moving in a single direction.
(seafood.vasep.com.vn) Vietnam’s pangasius industry is undergoing strong restructuring starting from the broodstock and fingerling segment in order to improve productivity, quality, and export competitiveness. This is considered a critical foundation for the sustainable development of the industry amid rising production costs and increasingly stringent market requirements.
(seafood.vasep.com.vn) According to Vietnam Customs data, pangasius exports in April 2026 reached USD 206 million, up 18% compared to the same period in 2025 — marking another consecutive month of double-digit growth since the beginning of the year. Cumulative pangasius export turnover in the first four months of 2026 reached USD 720 million, up 17% year-on-year, reflecting the positive growth momentum of this key export product.
(seafood.vasep.com.vn) Vietnam’s shrimp exports in the first four months of 2026 maintained positive growth momentum, reaching approximately USD 1.5 billion, up 15% compared to the same period last year. However, behind this result lies diverging trends across markets, as the global shrimp industry continues to face pressure from inflation, high inventories, price competition, and increasing trade risks.
(seafood.vasep.com.vn) In Vinh Tuy commune (Kien Giang Province), many shrimp farmers are adopting bottom aeration systems and reporting clear economic benefits, helping increase income and reduce production risks.
(vasep.com.vn) In the first three months of 2026, Vietnam’s exports of crabs and other crustaceans reached more than USD 93 million, up 23% compared to the same period last year. The result shows that the sector is experiencing a fairly positive recovery, especially in its two key product groups: crabs and swimming crabs. However, behind the growth figures are several concerns: export markets remain highly concentrated, raw material supply is unstable, and trade barriers from the US and EU are becoming increasingly stringent.
(seafood.vasep.com.vn) In Ca Mau province, many farmers are transitioning from traditional methods to high-tech shrimp farming, adopting recirculating systems with minimal water exchange to improve efficiency and reduce risks. In Hung My commune alone, there are about 260 super-intensive shrimp farming households covering more than 265 hectares, playing a key role in local economic development.
(seafood.vasep.com.vn) In the first three months of 2026, Vietnam’s exports of fish cake and surimi reached USD 63 million, down 5% compared to the same period last year. Although total export value declined slightly due to decreases in some key markets, many other destinations continued to post strong growth, opening up room for this convenience-oriented processed segment in the coming quarters.
(seafood.vasep.com.vn) Favorable weather conditions in the early months of 2026 have brought encouraging signs for fisheries activities in Quang Tri. Output has grown steadily, contributing to improved livelihoods for local residents.
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