German frozen fish sales spike on back of horse meat scandal

News 08:19 29/05/2013 502
German sales of frozen meat ready-meals have declined significantly after the recent horsemeat scandal, with consumers dodging to fish.

According to the latest consumer index report by GfK, sales of frozen lasagne and cannelloni at German supermarkets fell by 15.2 percent -- with frozen fish ready-meals picking up their market share.

"It is quite obvious and clear to see that consumers have moved to the frozen fish meals," Wolfgang Adlwarth, marketing manager at GfK Germany, told IntraFish.

In February, sales of frozen fish ready-meals tripled, and demand in March was twice as high compared to figures from the previous year.

Jürgen Marggraf, head of operations at German frozen food company Frosta, said the horse meat scandal was "by no way positive" for meat ready-meal producers. "It will take three to four months to go back to normal levels," he told IntraFish, adding beef -- "or horse meat" -- lasagne was probably the only category which saw a drop in sales.

"We haven't seen a decrease in sales for our ready meals," he said.  "The horse meat scandal is already old news for us."

When asked about expectations for the coming months, Adlwarth said after a certain time -- when the news about the scandal in the mainstream media trail off -- consumers will "swingback to normal behavior."

"But I don't want to rule out that some consumers will keep buying fish instead of meat," he said. "They tried something new and they might have liked it -- it's like a promotion for fish and seafood. "If a product is convincing it might lead to later re-purchases," he said.

Marggraf said fish sales at Frosta are stable, with no major shifts in market demand. Wild salmon and seafood paella remain the company's top sellers.

Bạn đang đọc bài viết German frozen fish sales spike on back of horse meat scandal tại chuyên mục News của Hiệp hội VASEP

TIN MỚI CẬP NHẬT

Five key questions facing the seafood industry to be discussed at Vietnam Seafood Summit 2026

 |  14:58 22/10/2026

(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.

Vietnam’s shrimp exports face market volatility at year-end

 |  16:43 21/10/2026

(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.

Vietnam’s seafood industry in 2027–2029: Where will new growth opportunities come from?

 |  14:56 19/10/2026

(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.

Vietnam’s pangasius exports to the middle east recover, but growth remains uneven

 |  16:04 15/10/2026

(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.

China’s shrimp imports surge: major opportunities, but demand and product mix must be assessed carefully

 |  08:32 14/10/2026

(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.

VIETNAM SEAFOOD SUMMIT 2026 – COMING SOON!

 |  15:26 12/10/2026

(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?

Vietnam’s tilapia exports to the U.S face new competitive pressures

 |  08:47 09/10/2026

(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.

Vietnam's pangasius exports to Brazil rebound strongly in august

 |  08:34 08/10/2026

(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.

Fishermen venture out to sea, determined to combat IUU fishing.

 |  08:47 07/10/2026

(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.

Viet Uc Group exchanges aquatech innovations at Responsible Seafood Summit 2026

 |  09:26 05/10/2026

(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC