McDonald's Corp. the world's biggest
McDonald's will start selling MSC-certified white fish -- including in its Filet-O-Fish sandwiches -- at 7,000 restaurants in 39 European countries from October, the Oak Brook, Illinois- based company said today. The MSC is an organization set up to help promote and develop sustainable fishing practices.
The MSC certification is the 'most robust and recognizable' demonstration of sustainable sourcing, Keith Kenny, senior director of supply chain for McDonald's Europe, said in an interview. 'This is really going to raise awareness' of the issue of sustainability for McDonald's 13 million daily customers in the region, he said.
McDonald's is among consumer-goods companies that are emphasizing the importance of sustainably sourced ingredients as the global population swells and consumes more food. Unilever, the world's second-biggest consumer-goods company, has pledged to buy only sustainable palm oil by 2015. Wal-Mart Stores Inc. is also committed to only selling MSC-certified wild seafood, according to Rupert Howes, chief executive officer of the MSC.
McDonald's, which sold about 100 million Filet-O-Fish portions in Europe last year, said it won't increase prices on fish products as a result of the switch to MSC-approved goods. The company will absorb any costs incurred as it regards the move as beneficial for the McDonald's brand. McDonald's said in April that it expected food expenses to rise as much as 4.5 percent in the U.S. and Europe this year.
'The main reason we take actions like this in our supply chain is to ensure we have supply in the future,' Kenny said. 'It's a serious issue.'
McDonald's also uses only free-range and non-caged eggs in 95 percent of its restaurants across Europe, and sells only coffee that has been certified as produced through sustainable methods. Europe represented about 37 percent of operating income last year, compared with the U.S.'s 46 percent.
'Our customers are increasingly interested in the food they eat, where it comes from, and how it's been sourced,' Julian Hilton-Johnson, vice president of corporate relations and McDonald's Europe's chief of staff, said by phone.
'We talk in McDonald's about moving from 'fast food' to 'good food, fast,' and making sure we differentiate ourselves to our customers,'
(Theo seafood.com)
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
(seafood.vasep.com.vn) Vietnam’s tilapia industry is maintaining strong growth momentum, with significant room for further expansion in the coming years. In 2025, total tilapia production reached approximately 420,000 tonnes, up 33% from 2024 and 2.2 times higher than in 2015. During 2015–2025, production grew at an average annual rate of around 8.4%. As production and exports continue to expand, food safety control is receiving increasing attention to ensure product quality, meet the increasingly stringent requirements of international markets, and provide a foundation for the sustainable development of Vietnam’s tilapia industry.
(seafood.vasep.com.vn) On the afternoon of August 19, 2026, as part of the Vietnam International Seafood Exhibition – Vietfish 2026, the Hosted Buyer Program continued with the seminar “Vietnam Seafood Outlook 2026–2027: A Strategic Sourcing Destination,” followed by 1-to-1 B2B meetings between international buyers and Vietnamese seafood businesses.
(seafood.vasep.com.vn) Speaking at the Opening Ceremony of VIETFISH 2026 on August 19 at the Saigon Exhibition and Convention Center (SECC), U.S. Consul General Melissa Brown highlighted the important role of the exhibition in connecting Vietnam’s growing seafood industry with buyers, suppliers, and partners from the United States and around the world.
(vasep.com.vn) Tomorrow, August 19, 2026, the Vietnam International Seafood Exhibition – Vietfish 2026 will officially open at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Taking place over three days, from August 19–21, Vietfish 2026 promises to provide a dynamic platform for business networking, trend updates, product experiences and comprehensive cooperation across the domestic and international seafood community.
(vasep.com.vn) The global tilapia market continues to grow, creating significant opportunities for countries with strengths in aquaculture, processing, and exports. Against this backdrop, Vietnam’s tilapia industry is gradually developing toward higher quality, greater product diversification, and broader market reach. At Vietfish 2026, the Vietnam Association of Seafood Exporters and Producers (VASEP), together with the VASEP Tilapia Producers and Exporters Club, will host a joint booth to promote the image and potential of Vietnamese tilapia to domestic and international buyers.
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