McDonald's Corp. the world's biggest
McDonald's will start selling MSC-certified white fish -- including in its Filet-O-Fish sandwiches -- at 7,000 restaurants in 39 European countries from October, the Oak Brook, Illinois- based company said today. The MSC is an organization set up to help promote and develop sustainable fishing practices.
The MSC certification is the 'most robust and recognizable' demonstration of sustainable sourcing, Keith Kenny, senior director of supply chain for McDonald's Europe, said in an interview. 'This is really going to raise awareness' of the issue of sustainability for McDonald's 13 million daily customers in the region, he said.
McDonald's is among consumer-goods companies that are emphasizing the importance of sustainably sourced ingredients as the global population swells and consumes more food. Unilever, the world's second-biggest consumer-goods company, has pledged to buy only sustainable palm oil by 2015. Wal-Mart Stores Inc. is also committed to only selling MSC-certified wild seafood, according to Rupert Howes, chief executive officer of the MSC.
McDonald's, which sold about 100 million Filet-O-Fish portions in Europe last year, said it won't increase prices on fish products as a result of the switch to MSC-approved goods. The company will absorb any costs incurred as it regards the move as beneficial for the McDonald's brand. McDonald's said in April that it expected food expenses to rise as much as 4.5 percent in the U.S. and Europe this year.
'The main reason we take actions like this in our supply chain is to ensure we have supply in the future,' Kenny said. 'It's a serious issue.'
McDonald's also uses only free-range and non-caged eggs in 95 percent of its restaurants across Europe, and sells only coffee that has been certified as produced through sustainable methods. Europe represented about 37 percent of operating income last year, compared with the U.S.'s 46 percent.
'Our customers are increasingly interested in the food they eat, where it comes from, and how it's been sourced,' Julian Hilton-Johnson, vice president of corporate relations and McDonald's Europe's chief of staff, said by phone.
'We talk in McDonald's about moving from 'fast food' to 'good food, fast,' and making sure we differentiate ourselves to our customers,'
(Theo seafood.com)
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
(seafood.vasep.com.vn) Vietnam's pangasius industry is shifting its focus from increasing production volume to enhancing value-added products in order to meet the increasingly stringent requirements of export markets. In An Giang Province—the country's leading hub for pangasius farming and processing—businesses and farmers are prioritizing product quality, traceability, food safety, and sustainable development rather than expanding output.
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