Few would expect that the humble and familiar shrimp chip - long beloved in Vietnamese households - has gained international acclaim, bringing in hundreds of billions of dong in export earnings each year and helping to elevate Vietnamese cuisine on the global culinary map.
Among the most prominent brands is Sa Giang Shrimp Chips, produced by Sa Giang Import-Export Corporation (stock code: SGC), a major enterprise based in Dong Thap Province, chaired by Ms. Truong Thi Le Khanh.
Crafted from premium shrimp - an iconic specialty of Dong Thap - combined with tapioca starch, rice flour, and natural seasonings, Sa Giang shrimp chips have become a renowned product cherished by consumers both domestically and internationally.
To date, Sa Giang shrimp chips have been exported to over 50 countries, affirming their product quality and successfully appealing to consumers in highly demanding markets such as the United Kingdom, France, the United States, and Japan.
Shrimp chips are currently the company’s flagship product, accounting for 80% of its total revenue. In parallel, Sa Giang has also expanded its product portfolio to include rice-based items such as pho, hu tieu, rice noodles, and rice paper.
Beyond traditional products, the company has diversified into new product lines such as crab chips, squid chips, as well as vegetarian and organic alternatives, and has extended into condiments including sauces and fish sauce.
Founded in 1960 by Mr. Le Minh Triet, Sa Giang began as a small-scale shrimp chip workshop in Sa Dec City, Dong Thap Province. Since then, it has grown into a specialized manufacturer of shrimp chips and rice-based foods.
In 2004, the company transitioned into a joint-stock structure and subsequently listed on the Hanoi Stock Exchange.
A pivotal moment came in 2021, when Sa Giang became a subsidiary of Vinh Hoan Corporation (stock code: VHC), with the latter acquiring a 76.7% stake. Backed by Vinh Hoan’s strong investment in technology and modern management systems, Sa Giang underwent a significant transformation to become one of Vietnam’s leading shrimp chip producers.
To meet rising export demand, Sa Giang commissioned a shrimp chip processing facility in 1999 with an annual capacity of 800 metric tons, now known as Sa Giang Shrimp Chip Plant No. 2.
In June 2003, the company brought online a second processing plant - Sa Giang Plant No. 1 - with an annual capacity of 2,500 metric tons and an investment of VND 17 billion.
By 2010, the company had upgraded the capacity of Plant No. 2 to 4,500 metric tons per year.
Thanks to continuous expansion in production scale, Sa Giang’s annual shrimp chip output has now surpassed 9,000 metric tons, generating employment for approximately 650 workers in Dong Thap Province.
From 2019 to 2024, Sa Giang's export revenues recorded consistent year-on-year growth. In 2024, the company achieved export earnings of over VND 500 billion, marking a 71% increase compared to 2023.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(vasep.com.vn) Vietnam’s shrimp exports reached $3.3 billion in the first eight months of 2026, up 12% year on year. However, growth momentum is moderating and market divergece is becoming more pronounced, while the US and EU continue to present significant challenges. The latest insights from the Global shrimp forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers place greater emphasis on quality, product specifications, supply consistency and the ability to meet market-specific demand.
(vasep.com.vn) Vietnam’s pangasius exports continued to grow in August 2026, bringing total export value in the first eight months of the year to US$1.5 billion, up 10% year-on-year. August exports alone reached US$205 million, up 6%. However, market performance has become increasingly divergent, with China and Brazil posting positive growth while the U.S. continued to record a sharp decline.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
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