A systematic market access strategy needed to promote Vietnam shrimp exports to the EU

News 08:51 07/06/2024
(seafood.vasep.com.vn) Vietnamese shrimp exports to the EU market, after 2 months of deep decline, recovered to growth in April 2024. The EU was the main import market, recording the best growth in April this year.

Shrimp exports to the EU reached 38 million USD in April this year, up 28% over the same period. Cumulatively, in the first 4 months of this year, export value to the market reached 119 million USD, almost equivalent to the same period last year.

In April of this year, shrimp exports to the EU were quite exciting. Export value to the main single markets in the bloc all grew by double digits. Exports to Germany, the Netherlands,and Belgium increased by 29%, 37%, and 39%, respectively; exports to Denmark increased sharply by 88%.

The Global Seafood Exhibition 2024 takes place in Spain in April with the participation of many Vietnamese shrimp exporters. Here, fresh value-added shrimp products from Vietnam were promoted to European consumers and importers. Instant shrimp products are processed by businesses into many diverse dishes and attracted visitors to enjoy right at the booths.

In 2023, Vietnamese shrimp exports to the EU decreased significantly compared to 2022. The Russia-Ukraine war, consumers spending frugally, rising prices, rising gasoline, and devaluing the EUR are the reasons for demand consumption in this market is slow.

In the EU market, Vietnamese shrimp have to compete strongly with Ecuadorian shrimp. Ecuador has the advantage of cheap shrimp and lower shipping costs. Ecuador is still the largest shrimp supplier to the EU market.

The EU market requires farmed shrimp to meet safety standards (ASC), requires suppliers to have solutions to reduce emissions (farming, processing), and requires full traceability (shrimp feed ingredients, shrimp broodstock), requiring animal welfare (brood shrimp do not have their eyes cut off during artificial reproduction, are raised at moderate density...). Shrimp exporters to this market need to have a more systematic market access strategy and further promote the marketing and promotional activities of their products.

In Northwest Europe (including markets such as Germany, the Netherlands, Belgium, etc.), these markets are tending to convert to more convenient forms of shrimp products and value-added shrimp products.

In Southern Europe, including the markets of Spain, Portugal, Italy, France, etc., prices play an important role in determining market dynamics. Therefore, affordable white-leg shrimp products will be more popular.

With an expected compound annual growth rate (CAGR) of around 7% in the coming years, the EU is also a shrimp consumption market that offers many opportunities. Adapting to changing market dynamics and product innovation is important to maintain competitiveness in this market.

TIN MỚI CẬP NHẬT

Central Vietnam's fishermen gear up for Tet seafood demand

 |  14:14 27/01/2025

With Tet (Lunar New Year) approaching, fishermen along Vietnam's central coast are capitalizing on favourable weather conditions to intensify their fishing efforts, meeting the burgeoning demand for seafood across the nation.

Boosting shrimp exports for continued growth in 2025

 |  09:13 23/01/2025

(seafood.vasep.com.vn) Shrimp exports in 2024 reached nearly USD 4 billion, a 14% increase compared to 2023. Reflecting on 2024, the shrimp industry demonstrated resilience and persistent effort in overcoming challenges, solidifying its strong position in exports.

Defying headwinds, Sao Ta Foods (FMC) reports 25% revenue growth in 2024

 |  09:07 21/01/2025

(seafood.vasep.com.vn) Sao Ta Foods Joint Stock Company (ticker symbol FMC - HoSE), one of Vietnam's largest shrimp exporters, recently announced its 2024 business results.

Value-added pangasius exports to the US in 2024 hit highest level in a decade

 |  08:35 17/01/2025

(seafood.vasep.com.vn) The United States remains one of the largest importers and consumers of Vietnamese pangasius, primarily in the form of frozen fillets. However, in recent years, the country has significantly increased its imports of value-added pangasius products.

Tuna exports to Italy face difficulties at the end of 2024

 |  08:43 15/01/2025

(seafood.vasep.com.vn) After reaching a peak of nearly USD 6 million in June 2024, the export value of Vietnamese tuna to Italy has stagnated and continuously declined in the last five months of the year. Cumulatively, by December 15, 2024, export turnover to this market decreased by 18% compared to the same period in 2023, reaching over USD 30 million. With this decline, Italy is no longer Vietnam's largest tuna import market within the EU bloc.

Tien Giang modernises offshore fishing fleets

 |  09:31 13/01/2025

The Mekong Delta province of Tien Giang, with its 32-km coastline, is well-positioned to develop a thriving seafood industry. Recognising the importance of sustainable offshore fishing, local authorities have implemented policies to modernise the fishing fleet and support operations in offshore waters.

VASEP hosts "Celebration of 10 billion USD seafood export achievement of Vietnam in 2024"

 |  09:40 08/01/2025

(seafood.vasep.com.vn) On the evening of December 23, 2024, in Ho Chi Minh City, the Vietnam Association of Seafood Exporters and Producers (VASEP) held a ceremony to celebrate the seafood export milestone of 10 billion USD, with hopes for continued growth in 2025. The event was attended by Deputy Minister of Agriculture and Rural Development Phung Duc Tien, Deputy Minister of Foreign Affairs Nguyen Minh Hang, and representatives from various ministries, as well as domestic and international partners.

The secret to Sao Mai Super Feed's success in the pangasius industry

 |  09:20 08/01/2025

(seafood.vasep.com.vn) With a market share exceeding 10% in Vietnam's aquafeed sector, Sao Mai Super Feed has affirmed its position as one of the leading brands, making a significant contribution to the development of the pangasius industry and elevating Vietnamese pangasius products on the international stage.

Seafood exports are only around 8-10 billion USD/year, VASEP recommends establishing marine exploitation corporations

 |  09:02 06/01/2025

Secretary General of the Vietnam Association of Seafood Exporters and Producers (VASEP) Nguyen Hoai Nam said that in the past 5-6 years, Vietnam's seafood export value has only hovered around 8-10 billion USD/year. To reach the value of 16 billion USD by 2030, Mr. Nam proposed establishing corporations/enterprises to exploit the sea.

Vinh Hoan Seafood (VHC): Exports to the U.S., EU, and China grow by up to 40%

 |  08:54 02/01/2025

(seafood.vasep.com.vn) Vinh Hoan Seafood (stock code VHC) announced that its export turnover to three key markets— the U.S., EU, and China—grew between 32% and 40% in November 2024 compared to the same period in 2023.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC