Cautious spending among Chinese consumers may benefit Vietnamese pangasius exporters, as pangasius is a more economically viable option compared to other whitefish like tilapia and carp in China's fragmented seafood market. In the EU, strict control measures on seafood products from Russia and China could create new opportunities for Vietnam. Meanwhile, the Japanese market is projected to recover strongly in the latter half of 2024. According to the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietnamese shrimp producers hold a competitive edge in exporting high-quality processed shrimp to Japan compared to other exporters.
Vietnamese seafood enterprises are now entering a competitive phase to achieve positive business results, actively seizing new opportunities. Nam Viet Corporation (NAVICO) is targeting VND 5 trillion in revenue and VND 306 billion in net profit in 2024, representing increases of 13% and 685%, respectively, compared to 2023. NAVICO plans to enhance production quality, diversify its product range, reduce costs, protect the environment, expand its customer base, and maintain existing clients. The company is also improving farming and processing techniques to ensure stable output, high quality, and reasonable prices. Nam Viet is poised to become the largest capitalized pangasius enterprise on the stock exchange, with plans to issue an additional 133 million bonus shares at a 1:1 rights ratio.
Another prominent player in the seafood sector is Vinh Hoan Corporation (VHC), often referred to as the "Pangasius Queen." VHC is focusing on expanding its C&G factory production line, with capacity expected to increase by 50% upon completion, primarily to serve the European market. The company has also allocated over VND 20.5 billion for six land plots in An Giang province to expand its farming areas.
Despite current challenges, the seafood industry holds significant growth potential, driven by the recovery of major markets and the sustainable development strategies of enterprises.
(vasep.com.vn) Vietnam’s pangasius exports to CPTPP markets reached $264 million in the first eight months of 2026, up 12% year-on-year and accounting for 17% of the nation’s total pangasius export turnover. In August alone, export value reached $34 million, inching up 3%.
(seafood.vasep.com.vn) Golden pompano is being selected as a high-value species for the development of high-tech marine aquaculture in Lam Dong Province. In 2026, the provincial Agricultural Extension Center launched a golden pompano farming model using circular HDPE cages in Lien Huong Commune, opening opportunities to apply technology to marine farming at a scale suited to local coastal conditions.
(vasep.com.vn) The application of biotechnology in seed production is increasingly viewed as a strategic imperative to upgrade pangasius fingerling quality, optimize farming efficiency and anchor sustainable industry development.
(vasep.com.vn) On September 15, 2026, in Can Tho, VASEP and ASC jointly organized a training course titled “New ASC standards: updates and practical implementation guidance for farms, businesses and aquafeed mills”. Beyond briefing stakeholders on updated ASC requirements for aquaculture facilities and feed production, the workshop dedicated substantial floor time to directly addressing on-the-ground compliance bottlenecks encountered by Vietnamese enterprises.
(searfood.vasep.com.vn) Vietnam’s tilapia exports continued to post positive results in the first eight months of 2026, with total export value reaching US$90 million, up 43% year-on-year. However, exports in August alone stood at US$11 million, down 8%, reflecting uneven market developments. Brazil remained the leading market, while Japan recorded notable growth, opening up new opportunities for Vietnamese tilapia products.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.3 billion in the first eight months of 2026, up 12% year on year. However, growth has begun to slow and become more differentiated across markets, while the U.S. and EU continue to present significant challenges. The latest insights from the Global Shrimp Forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers increasingly focus on quality, product specifications, supply stability and the ability to meet market-specific demand.
(seafood.vasep.com.vn) In August 2026, Vietnam’s seafood exports reached $1.14 billion, up 6% year on year. Cumulative eight-month exports rose 11.8% to $8.00 billion, though momentum has cooled compared to the 12.8% growth seen through July. China - Hong Kong and ASEAN are offsetting weakness in the U.S, EU and partly Japan. This divergence will likely widen in Q4 as trade tariffs and traceability requirements directly weigh on new orders.
(seafood.vasep.com.vn) Vietnam–Russia relations are entering a new phase of cooperation, with a focus on expanding trade, investment and economic connectivity. Against this backdrop, tuna is emerging as one of the seafood products with significant growth potential in the Russian market. Export data for the first seven months of 2026 show strong growth in Vietnamese tuna exports to Russia. However, turning this momentum into sustainable market share will require businesses to address challenges related to logistics, payment and supply competition.
(seafood.vasep.com.vn) Vietnamese tilapia is moving into a higher-value segment as brackish-water farmed fish from the Mekong Delta is now being processed for sashimi and exported regularly to Japan.
(seafoo.vasep.com.vn) Ca Mau Province is stepping up efforts to protect aquatic resources and promote transparent and sustainable fisheries, joining the country’s efforts to have the European Commission (EC) remove its “yellow card” warning for illegal, unreported and unregulated (IUU) fishing.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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